On February 6th, the Ministry of Commerce held a regular press conference. The spokesperson of the Ministry of Commerce, He Yong, stated at the meeting that during this year's Spring Festival holiday, the national consumer market has a strong sense of nostalgia, high popularity, and strong sales. The highlights of product consumption are prominent, and the vitality of service consumption is full. The consumption scenarios are expanding and innovating. According to the monitoring of business big data by the Ministry of Commerce, the sales of key retail and catering enterprises in China during the holiday period increased by 4.1% compared to the same period last year, and the overall consumer market achieved a stable start. Specifically, the consumer market during the Spring Festival holiday mainly presents the following characteristics: firstly, various activities are rich and colorful. Various forms of consumption promotion activities such as New Year's markets, online New Year's goods festivals, and old brand carnivals are held by local business departments in combination with local characteristics, creating a strong festive atmosphere and stimulating holiday consumption vitality. Heilongjiang seized the opportunity of the Asian Winter Games and organized a series of consumer promotion activities called "Joyful Asian Winter Shopping in Heilongjiang". Sichuan Province held the "New Year Flavor Tianfu · Diverse Atmosphere" event, where 100 commercial districts joined forces to celebrate the Chinese New Year consumption month and meet the diverse consumption needs of the masses. The second is the diverse highlights of commodity consumption. During the holiday season, food, festive goods, green smart home appliances, mobile phones, tablets and other products sell well. Key monitoring shows that the sales of household appliances and communication equipment in retail enterprises have increased by more than 10% year-on-year. Thirdly, there is a strong vitality in service consumption. During the holiday season, the demand for services such as dining, traveling, watching movies, and watching dramas is concentrated and released. Key monitoring shows that the revenue of catering enterprises increased by 6.2% year-on-year. The popularity of ice and snow tourism, cultural and museum tourism, and other activities continues to grow, with a total domestic travel expenditure of 677 billion yuan during the Spring Festival holiday, a year-on-year increase of 7.0%; 500 million people traveled domestically, a year-on-year increase of 5.9%. The box office of Chinese New Year movies reached 9.51 billion yuan, setting a new historical high. The fourth is to expand and innovate consumer scenarios. The integration of business travel, culture, sports, and health is accelerating, and digital, immersive, and interactive consumption scenarios are favored. On New Year's Eve in Chongqing, night lights were set up on the "Two Rivers and Four Banks", and a Spring Festival Gala branch scene IP, mascot flash mob, and check-in activity were launched. Jiangxi holds an event for inheritors of intangible cultural heritage to enter the live broadcast room and innovate the consumption scene of intangible cultural heritage products. The Wuzhen Scenic Area in Jiaxing, Zhejiang Province has introduced humanoid robots, and tourists are shaking hands and taking photos with the robots to experience the flavor of the technological new year. When it comes to the trend of the consumer market in the first quarter, He Yongqian said, "China's consumer market has strong resilience, great potential, and full vitality. The basic trend of recovery and improvement has not changed. With the strengthening and expansion of the policy of exchanging old for new consumer goods and the orderly development of various consumption promotion activities, the overall consumer market in the first quarter will continue to show a steady growth trend