The Spring Festival holiday is a traditional peak consumption season. During this year's Spring Festival holiday, the supply and demand in the consumer market have been strong, and new scenarios and formats continue to emerge. From the China-Chic to activate the new experience of culture and tourism, to the upgrading upsurge of digital products, from the creation of a new scene of immersive consumption in shopping districts to the rising pyrotechnics in catering stores, the diversified business forms depict a new picture of consumption. The vibrant consumer market during the Spring Festival holiday not only demonstrates the enormous potential of China's super large market, but also reflects the strong momentum of high-quality economic development. The China-Chic is surging, and the consumption of cultural tourism continues to heat up. With a shout, the night is the curtain and a thousand lights are on. During the Spring Festival holiday, many tourists dressed in traditional costumes in the Luoyi Ancient City Scenic Area in the old city of Luoyang, Henan Province, embarked on a "journey through time" by the site of Xintan Pier on the Sui Tang Grand Canal. During the Spring Festival holiday, the scenic area has specially planned a special cultural and tourism activity called "Celebrating the New Year in the Human Fireworks and Atmosphere Square", extending the opening hours of the scenic area and maintaining a daily visitor count of over 100000. In the cultural exhibition block, tourists dressed in traditional costumes such as Tang Sancai, Ruyang Liu Mao pen, Luoyang palace lanterns... move around to change scenery, watch performances, and immerse themselves in Chinese aesthetics. How popular is the Hanfu experience in Luoyi Ancient City? On both sides of the entrance of the scenic area, there used to be a street for auto parts, but now it has become a street for Hanfu, "said Wang Junxiang, a post-90s owner and Hanfu photographer at the Yunshang Hanfu Experience Store. While busy, he talked about the changes in his eyes: customers have increasingly high aesthetic requirements, and finely embroidered Hanfu is more popular. The store also regularly develops new makeup looks. During the conversation, a female customer from Tianjin picked out Hanfu and a new makeup look, and all 12 dressing tables in the store were fully occupied. The order volume has increased two or three times in recent days. It opens at 8:30 am and only closes at 1 am the next day Wang Junxiang said that the booming business of Hanfu experience stores is due to the cultural heritage of the ancient capital, as well as the "atmosphere" created by scenic spots: the ancient architectural style that can be matched with various clothing, and the restoration scenes of popular movies and TV dramas are all traffic passwords for taking photos and "checking in". Data shows that the number of Hanfu experience stores in Luoyi Ancient City has grown from 18 a few years ago to over 1100, attracting 5.2 million people to experience Hanfu in 2024 and driving consumption of 880 million yuan. China-Chic is more than scenic spots. This Spring Festival holiday, domestic films with excellent Chinese traditional cultural characteristics attract a large number of audiences to the cinema. On the afternoon of the seventh day of the first lunar month, at the Lijia Tianjie branch of Shangying International Cinema in Liangjiang New District, Chongqing, there was a surge of New Year movie watching enthusiasm. The cinema hall has created an experience area around the theme of "Nezha", with red lanterns, gilded New Year banners, and zodiac decorations complementing each other, creating a strong atmosphere of the Spring Festival. The audience waiting for admission at the ticket checkpoint forms long lines. This year's Spring Festival period has shown an explosive growth trend Wang Yu, the manager of the cinema, introduced that compared to the 2900 person viewing scale on the first day of the Chinese New Year last year, the viewing scale has exceeded 5000 people on the first day of the Chinese New Year this year. As of noon on February 4th (the seventh day of the first lunar month), the cumulative number of moviegoers has exceeded 27000. This year's New Year's Eve movies have a rich variety of themes, covering comedy, action, mythology, martial arts, animation and other genres, meeting different viewing needs and providing audiences with many choices Guo Fei, General Manager of Huaxi Cinema in Banan District, also feels that the market is very hot. "From the first to the sixth day of the Chinese New Year, the total number of moviegoers in the cinema reached 30000, an increase of 53% compared to the same period last year, and the box office increased by 69% compared to the same period last year." Recently, the Chongqing Film Bureau launched the 2025 Film Consumer Season activity, jointly with ticketing platforms and financial institutions, to launch consumption vouchers worth a total of 10 million yuan, which will be distributed to the entire city's moviegoers throughout the year. According to data from online platforms, as of 13:28 on February 4th, the total box office (including screenings and pre-sales) of new films released during the Spring Festival period in 2025 has exceeded 9 billion yuan, and both the total box office and total number of viewers have reached a historical high. During the Spring Festival holiday, Li Jingxin, a resident of Suning.com Chongqing Road Wanda store in Changchun, Jilin Province, was shopping for a mobile phone with her mother while exchanging old for new and expanding policies to support digital product consumption. It's Chinese New Year, I'll give my mother a new phone as a New Year gift, "said Li Jingxin. The phone, originally priced at 3999 yuan, is discounted by 300 yuan in store promotions, and with government subsidies, the actual payment is only 3199 yuan. On January 19th, the Changchun Municipal Bureau of Commerce released the "Announcement on the 2025 Mobile Phone and Other Digital Product Purchase Subsidy Activity", officially launching the 2025 mobile phone and other digital product purchase subsidy activity. Purchase of three types of digital products, including mobile phones, tablets, and smart watches (wristbands), with a single selling price not exceeding 6000 yuan. Both offline stores and online e-commerce platforms are eligible for purchase subsidies. During the Spring Festival holiday, digital products such as mobile phones in Changchun achieved sales of 95.05 million yuan, a year-on-year increase of over 300%. Since the expansion of the "Two New" policies, digital products such as mobile phones and tablets have become consumer hotspots. During the Spring Festival holiday, the Xiaomi Home store at Jingfeng Shopping Center in Jiangning District, Nanjing City, Jiangsu Province, was crowded with customers. The latest policy is introduced on the signs and cards in the store: mobile phones, tablets, and smart watches (bracelets) priced below 6000 yuan can enjoy a 15% government subsidy, with a maximum of 500 yuan. The intensified policies have attracted many young consumers, and some counters have even formed long queues. I have been using my tablet at home for almost 4 years, and during the holidays, I took advantage of the subsidy to switch to a new model that balances learning and entertainment Ms. Gong, a citizen who came with her child to purchase a tablet, introduced that the subsidy policy of real money has helped her make the decision to trade in old for new. After evaluating the condition and memory of the old machine, the counter staff gave a recycling price of 400 yuan. After Ms. Gong approved, she scanned the code with her phone to receive the cash voucher. The original price of the new product I am interested in is 3699 yuan, including a 500 yuan subsidy and a 400 yuan cash coupon, the actual payment is 2799 yuan. Store duty manager Ji Dongxue introduced that since the expansion of the "two new" policies this year, the foot traffic in the store has increased by 30%. Many previously hesitant and wait-and-see consumer groups have gained satisfactory consumer experiences during the Spring Festival. Zhao Hang, Director of the Market Operations Department of the Nanjing Municipal Bureau of Commerce, introduced that starting from January 20th, the "two new" policies will be strengthened and expanded: the category of household appliances that enjoy national trade in subsidies will be expanded from 8 to 12; The provincial-level subsidies in Jiangsu have been expanded from 36 categories to 46 categories, adding categories such as Bluetooth earphones and display screens that are popular among young consumers. Nanjing strengthens the implementation of the policy of exchanging old for new consumer goods, creating new consumption scenarios. During the Spring Festival, more than 300 consumer promotion activities were held, and merchants and financial institutions were guided to provide subsidies to further promote and leverage consumption. According to statistics, during the Spring Festival holiday, more than 90 key monitored commercial enterprises in Nanjing achieved a cumulative sales revenue of 1.64 billion yuan, a year-on-year increase of 10.2%. Abundant supply, new shopping and dining scenes, and vibrant new formats. On the sixth day of the Lunar New Year, Chunxi Road in Chengdu, Sichuan Province, was bustling with people. The streets and markets were filled with a dazzling array of giant panda themed cultural and creative products, Shu embroidery handicrafts, and various types of cuisine. Ms. Zhao from Xi'an took her children to experience virtual reality games at the first store of "Super Time Cube" in the southwest. "It was like being in space, and the children really enjoyed it!" She held a New Year's shopping festival, launched a New Year's garden tour, and launched the "Spring Festival Celebration · Happy New Year" activity in Jinjiang District, Chengdu during the Spring Festival holiday. Through offline promotional activities, she promoted the launch of the economy and stimulated the enthusiasm of citizens and tourists for consumption. During the Spring Festival holiday, we have launched a series of exciting and diverse activities, allowing tourists to experience both the traditional New Year flavor and the international consumption environment Zheng Sheng, the person in charge of the event organizer, introduced that the Chunxi Road commercial district has gathered more than 600 first stores of various brands. In order to meet the diverse consumption needs of citizens and tourists and enrich the supply of holiday consumption, Chengdu launched its "Chengdu" New Year consumption season, continued to launch the new "December City" and "Happy New Year Shopping" urban consumer brands, and launched more than 200 consumer activities in all districts (cities) and counties of the city. According to the relevant person in charge of Chengdu Municipal Bureau of Commerce, Chengdu "Happy New Year Shopping" has been held for 22 years and has formed strong market influence and brand awareness. The new "December City" Fushi Daji in Chengdu is based on the Tang and Song dynasties' "December City" Taofu City. Through magic performances, interactive games, and other activities, it presents consumers with a rich and trendy theme market. Creating new formats and scenarios, shopping during the Chinese New Year is booming, and dining consumption is equally hot. During the Spring Festival holiday, the catering consumption market in Fuyang City, Anhui Province was very lively. Through renovation and upgrading, the local area has created new scenes and awarded 12 "Anhui Beautiful Taste · Must Visit Food Street in Fuyang", attracting tourists from all over the country. In the early morning, the Dongguan Food Street in Yingquan District, one of the characteristic food districts, was already bustling with people. In front of the "Dongguan Li Wu Baozi Shop", a long queue formed. Upon approaching, the shop was filled with diners both inside and outside. I was thinking about this when I came back from out of town. I woke up early this morning and rushed over, but I didn't expect there were still so many people Li Yang is a genuine Fuyang native who works outside for many years. One of his goals for coming back for the Chinese New Year this year is to taste the taste of his hometown. Compared to usual, the operating income of each company can basically double, and some can even double Guo Kaiqi, the person in charge of the operation company of Dongguan Food Street, introduced that there are currently 33 morning snack shops in Dongguan Food Street, with a total customer flow of over 100000 during the Spring Festival holiday. In another specialty food district - Shuangqing Bay Water Street, the restaurant Pomegranate Courtyard, which opened in November last year, is bustling with people. During the Spring Festival holiday, our stores will start operating from the second day of the lunar new year, and private rooms are basically fully booked one day in advance, "said General Manager Hu Rui." This year's Spring Festival, we also launched set meals ranging from 998 yuan to 1598 yuan, all of which are local specialties to meet the needs of different consumer groups, with a daily turnover of about 30000 yuan. "During the Spring Festival holiday, various commercial complexes and food districts in Fuyang City carried out various cultural, tourism and business integration activities. As of now, 12 "Anhui Beautiful Taste · Must visit Food Street in Fuyang" such as Shuangqing Bay Water Street have received a total of 1.48 million tourists, driving consumption of 720 million yuan, achieving significant growth compared to the same period last year. (New Society)