Members of the Chinese Embassy in China are shopping for New Year's goods at the Beijing Tianjin Hebei time-honored brand exhibition area of Langfang International New Year's Goods Festival. Xinhua News Agency reporter Wang Xiao recently learned from the Ministry of Commerce that the number of Chinese time-honored brands has expanded to 1455, and "domestic trendy products" are highly favored by young people. From the perspective of New Year's Eve dinner reservations, traditional cuisine from time-honored brands and local specialty dishes have become hot spots in catering consumption. Some popular restaurants in Beijing, Shanghai, Sichuan, and other places have difficulty finding a table or a box for their New Year's Eve dinners, and some catering platforms have seen their orders for New Year's Eve dinners more than double year-on-year. Since the launch of the "2025 National Online New Year Goods Festival", various regions have launched special activities such as the debut of old brands around traditional cultural elements such as New Year customs, New Year flavors, and New Year goods, allowing consumers to experience local New Year customs in an interactive and immersive way. (New Society)