During the Spring Festival holiday, cultural and tourism activities in various regions are rich and colorful. Step out of your home and explore the beautiful rivers and mountains of our motherland, experience intangible cultural heritage and folk culture, check in to new scenes of cultural and tourism integration, and enjoy the New Year's cultural and tourism feast in a strong festive atmosphere. Go on a trip: Spring Festival travel continues to heat up, with red lanterns hanging high, delicious snacks rising in popularity, and tourists coming and going with laughter and joy... On the first day of the Lunar New Year, at the Changdian Temple Fair in Beijing, a strong New Year's atmosphere fills the air. "For the first time, I went to the Changdian Temple Fair with my family. There were many words of blessing, lanterns, and Paper Cuttings everywhere. It was a happy occasion." Ms. Huang, a tourist from Guangdong, told reporters that she chose to travel to Beijing for the Chinese New Year this year, watching flag raising, climbing the Great Wall... and experiencing a different flavor of the New Year. On January 29th, tourists purchased specialty snacks at the Beijing Changdian Temple Fair. Yang Shujun, a reporter from Xinhua News Agency, took a photo of the wandering lantern festival, which is an essential traditional folk custom during the Spring Festival. As night falls, the lights in Bailuzhou Park of Confucius Temple shine brightly, and groups of lifelike Qinhuai lanterns fill the atmosphere of the Spring Festival. Mr. Zhong from Hangzhou came with his family to admire the lanterns. "We drove here for sightseeing, and besides admiring the lanterns, we also planned to visit cultural and museum venues such as Nanjing Museum and Six Dynasties Museum to further experience the charm of traditional culture with our children," he said. On January 21st, the 39th Qinhuai Lantern Festival lighting ceremony was held at Bailuzhou Park in Nanjing, Jiangsu. According to data taken by Xinhua News Agency reporter Li Bo from Tuniu Tourism, short distance travel is mainly composed of independent travel and self driving tours; In medium to long term travel, group tours, private tours, and other group tour products are more popular. In the Spring Festival packaged tourism products, 5-6 day itineraries are the mainstream, accounting for 43% of the total number of tourists. On the third day of the Lunar New Year, Jiuzhaigou Valley Scenic and Historic Interest Area Scenic Spot, located in Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, is covered with snow and snow. On the same day, Jiuzhaigou Valley Scenic and Historic Interest Area Scenic Area also continued to usher in the peak of tourist reception during the Spring Festival holiday. The maximum number of tourists received reached 23000 in the winter off-season. Thanks to the official opening of Zhenjiangguan Huangshengguan section of the Sichuan Qinghai Railway last year, the time taken for tourists to travel from Chengdu to Jiuzhaigou Valley Scenic and Historic Interest Area scenic spot was reduced to 3 hours. The convenient transportation makes Jiuzhaigou Valley Scenic and Historic Interest Area lively in the off-season, and also makes "poetry and distance" "within reach". According to data, it is expected that with the peak of travel during the Spring Festival on the second day of the lunar new year, there will be another round of travel boom for nearby tours, short-term outbound tours, etc. The popularity of independent travel and nearby self driving tours is expected to continue until the second half of the Spring Festival holiday. "Fire": The Spring Festival is the first Spring Festival after "Spring Festival - the social practice for Chinese people to celebrate the traditional New Year" was successfully included in the UNESCO Representative List of Intangible Cultural Heritage of Human Beings. Various intangible cultural heritage and folk activities have emerged, adding a strong cultural atmosphere to the Spring Festival holiday. In Langzhong, Sichuan, known as the "Hometown of Spring Festival Culture", various local Spring Festival customs such as smashing dust, hanging New Year's red banners, opening the eyes of door gods, using firecrackers to catch the New Year, and grabbing silver water are staged in rotation, attracting tourists from all over the country to experience them. I came to Langzhong just to experience the New Year's flavor, which is very novel and has a New Year's flavor. I hope these traditional customs can be passed down forever Tourist Zhu Faqiong said. The ancient city of Langzhong, full of strong Chinese New Year flavor (drone photo). On the third day of the Lunar New Year, the majestic dragon and lion dance, as well as the locally flavored lantern opera, heated up the New Year in Mayang Miao Autonomous County, Hunan Province. Performed by the Mayang Lantern Opera Troupe and the Rural Lantern Troupe, the local lantern plays "Playing the Golden Hairpin" and "Picking Tea in Four Seasons" attracted a large number of people to stop and watch. The ancient singing style and ancestral lantern fan techniques won applause. Intangible cultural heritage folk activities not only enrich people's Spring Festival life, but also bring new vitality to traditional culture. Visiting Changdian "is a unique Spring Festival memory for old Beijingers, and the Changdian Temple Fair has always been known for its" cultural market "characteristics. Writing blessings, intangible cultural heritage experiences, themed exhibitions and other Spring Festival cultural activities outline a strong festive atmosphere. 69 year old Beijing resident Zhou Lanfen purchased a set of ink for her granddaughter. "Children like calligraphy, and she wrote the character" Fu "that our family posted this year." Zhou Lanfen said, "Now temple fairs have more forms and rich products, so the New Year must be so lively and happy." According to the data from the Internet travel platform, before the Spring Festival, the popularity of many non relics inspection projects soared. Since January, the number of searches for "intangible cultural heritage" has increased by 174% year on year, the number of searches for "intangible cultural heritage experience" has increased by 168% year on year, and the number of searches for "intangible cultural heritage manual" has increased by 321% year on year. On January 29th, tourists visited the Beijing Changdian Temple Fair. Photo by Xinhua News Agency reporter Yang Shujun: The trend of cultural and creative tourism is surging, with glowing refrigerator stickers, pastry kneading music, cultural and creative canvas bags... This year's Spring Festival, various "cultural and creative New Year goods" have also become popular. At the Hunan Provincial Museum, the exhibition "Xiang Dang Wei Ma Wang Dui" attracts tourists from all over the country. In the "Museum Park" on the fourth floor of the museum, many tourists queue up to purchase cultural and creative products featuring various cultural relics, experience rubbings, and write Spring Festival couplets. Ms. Chen, a tourist from Zhejiang, purchased a mousse cake based on a plain silk dress from the dessert shop inside the museum. "I have been planning to come here online for a long time, and the concept of 'museum park' is the first time I have seen it." On February 1st, the tourist selected cultural and creative products at the "Museum Park" of Hunan Provincial Museum. (Photo by Hunan Provincial Museum) On the pedestrian street of Confucius Temple in Nanjing, tourist Ms. Shen couldn't put down a refrigerator sticker that incorporated elements of Confucius Temple and Qinhuai River. A three-dimensional lantern that could be lit swayed in the wind, full of artistic conception. I feel that every time I go to a city, after visiting attractions, buying a creative refrigerator sticker has both a sense of ceremony and commemorative significance, "she said. This refrigerator sticker called 'Moon Full Jinling Elegant Qinhuai' has always been the 'out of stock king' in the store, and many young people have come to buy it after being 'planted' online According to Gao Jiaming, the general manager of Nanjing Confucius Temple Zhuangyuanlang Cultural Development Co., Ltd., this cultural and creative product with local representative cultural elements and intangible cultural heritage craftsmanship is deeply loved by consumers. On January 31, children were experiencing Paper Cuttings on the first intangible cultural heritage themed "Panda Train" from Chengdu to Xichang in the Spring Festival of the Year of the Snake. New scenes of cultural and tourism integration are constantly emerging, with various innovative tourism products and services, which have also improved the quality of tourism for tourists during the Spring Festival. In Xichang, Sichuan, China Railway Chengdu Group Corporation's first intangible cultural heritage themed "Panda Special Train" launched during the Chinese New Year of the Snake attracted more than 200 tourists to sign up and experience it. Tourists can not only visit and check in at local attractions, but also enjoy Yi ethnic New Year song and dance performances, moon qin performances, experience Yi ethnic costumes, and light up the torch of the Chinese New Year. In the past, we used to celebrate the Spring Festival at home every year. This year, we have arranged a special travel train itinerary in advance, allowing the family to travel and celebrate the festival together, experiencing a different Spring Festival with the Yi people Chen Shuang, a tourist from Chengdu, said. (New Society)