The Year of the Snake has arrived, with a strong global flavor. The Spring Festival, with its unique charm, crosses national borders and brings China and the world together. Amidst the surging trend in the tourism market, illuminated by the "Chinese red" in many parts of the world, and in the festive consumption scenes full of Chinese New Year flavor, China and the world share the joy of festivals and opportunities for development. Through the Spring Festival, the world has seen a more open and inclusive China, witnessing the vitality and vigor of the Chinese economy. This Spring Festival, countrymen travel abroad is full of motivation. The extension of the Spring Festival holiday, the increase in visa free countries, and the resumption of international flights have all stimulated the enthusiasm of Chinese tourists for cross-border tourism, bringing new vitality to the recovery of the tourism industry and economic development in multiple countries. According to data released by online travel platform Ctrip, on the first day of the Spring Festival, Chinese outbound travel orders showed double-digit growth compared to the same period last year, with overseas car rental and ticket orders increasing by over 70%. According to data from Qunar platform, Chinese tourists' destinations for this year's Spring Festival cover more than 2100 overseas cities. The website "Travel and Tourism World" in the United States reported that during the 2025 Lunar New Year holiday, the number of Chinese tourists will reach a new high in recent years. The strong tourism consumption during the Spring Festival will lay a solid foundation for China's economic growth in 2025. Whether enjoying domestic scenery or traveling abroad, the Chinese market will become a landmark beginning for the global tourism industry prosperity in 2025. This Spring Festival, the world is also rushing to China in a rich cultural atmosphere. On the first Spring Festival after the successful application for World Heritage, overseas tourists took advantage of the favorable policies for visiting China to join the Spring Festival travel rush and enjoy a "China Tour" full of Chinese New Year flavor. In the streets and alleys of China, overseas tourists have started the "shopping and eating" mode, filling their phone photo albums and online "shopping carts" to the brim. Various regions in China are competing to launch "intangible cultural heritage tourism", designing travel routes with local cultural customs and experiences as the core, further promoting the inheritance and innovation of Spring Festival culture, and enhancing its appeal to global consumers with cultural appeal. According to Ctrip data, in the past month, ticket orders for cultural events such as "Lantern Festival," "Beijing Opera," and "Sichuan Opera Face Changing" for overseas tourists have increased more than six times year-on-year. According to the National Immigration Administration's forecast, ports across the country will experience a new peak in inbound and outbound passenger flow during this year's Spring Festival holiday, with an average of 1.85 million people entering and leaving the country daily, an increase of 9.5% compared to last year's Spring Festival holiday. Cross border flow of New Year goods, sharing the taste of the New Year with the world. As China opens wider and wider, the overall level of tariffs continues to decline. New Zealand kiwi, Chilean cherries, Australian lobsters, Russian snow crabs and other Chinese New Year goods "big gift packages" have entered the Chinese market, and "foreign New Year goods" continue to be popular, reflecting China's increasingly diversified consumer demand and vigorous consumption vitality, highlighting the strong attraction of the Chinese market. In 2024, China's import scale will reach a historic high, and it is expected to remain the world's second largest import market for 16 consecutive years. At the same time, the growing influence of the Spring Festival has also contributed to the sustained increase in demand for Chinese New Year goods in overseas markets. On overseas e-commerce platforms, sticker toys featuring Chinese zodiac and other Spring Festival elements, plush toys featuring Snake Year mascots, and Spring Festival couplets are widely popular. Fireworks products produced in Liuyang, Hunan and other places have seen a surge in orders both domestically and internationally. Products that combine traditional craftsmanship with modern technology, such as drone fireworks, are highly favored. On social media platforms, topics such as "Chinese dumplings" and "New Year's Eve flowers" have sparked heated discussions among netizens. Today's China is not only China's China, but also the world's China. During the Spring Festival, the economy became "hot" and spread to various parts of the world; The booming consumption during the Spring Festival reflects the strong endogenous driving force of China's economic development, making global trading partners more optimistic about the prospects of the Chinese market. In 2024, the Chinese economy has delivered a hard won and remarkable report card. Spring warms the earth, and China will surely write a new chapter worth looking forward to with the world. (New Society)