Recently, many regions have introduced a new round of policies to stabilize the real estate market, including increasing support for housing provident fund purchases, promoting the purchase of shared property rights, and exchanging old for new housing, to promote the stable and healthy development of the real estate market. Some regions will carry out promotional activities during the "Spring Festival · Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival", requiring real estate enterprises to formulate reasonable "Double Festival" real estate sales incentives and launch "Double Festival" preferential housing. Industry insiders say that in some regions, the land auction market has achieved a "good start", and high-quality land parcels have sparked competition among real estate companies, demonstrating their confidence in the market to stop falling and stabilize by 2025. On January 14, Zhengzhou Housing and Real Estate Industry Association issued an initiative, requiring real estate enterprises to reasonably formulate "Spring Festival Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival" property sales incentives and carry out various promotional activities. According to the news of "Zhengzhou Housing Association" on the WeChat official account, Zhengzhou Housing and Real Estate Association issued the Proposal on Commercial Housing Promotion Activities during the 2025 "Spring Festival and Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival". During the "Spring Festival and Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival", a large number of people will return to their hometown to visit relatives and choose jobs. Real estate enterprises are required to formulate reasonable "Double Festival" housing sales incentives, launch "Double Festival" preferential housing, and carry out promotional activities such as home appliances, tourism, property fee reduction, parking space, etc. At the same time, various festive activities are carried out in the sales department to welcome and celebrate the New Year, and to liven up the festive atmosphere. The proposal also proposes to conscientiously carry out publicity and promotion work, promote the "Talent Recruitment and Intelligence" housing purchase support policy in Zhengzhou, establish the friendly city image of "Vibrant Zhengzhou, Youth Zhengzhou", and attract more young talents to buy houses and properties in Zhengzhou. Previously, the Department of Housing and Urban Rural Development of Fujian Province issued the "Several Measures to Promote a Good Start in the Development of the Real Estate Market in the First Quarter of 2025", encouraging cities and counties with conditions to launch promotional policies such as housing subsidies and housing consumption vouchers. Various regions should learn from the experience and practices of Xiamen, Nanping and other places, accelerate the implementation of housing ticket resettlement according to local conditions, and encourage expropriated households to accelerate their home purchases; Promote the purchase of shared property rights and the exchange of old houses for new ones. Optimize housing provident fund policies in multiple regions to promote stable and healthy development of the real estate market. Fujian proposes to increase the support for housing provident fund purchases, appropriately increase the maximum loan amount of housing provident fund for families with multiple children according to the actual situation, and support the withdrawal of housing provident fund for purchasing houses in other provinces within the province. Before December 31, 2025, for those who purchase self occupied housing within the province and meet the conditions for withdrawal, the parents and children of the homebuyer can apply to withdraw housing provident fund to support the homebuyer's purchase. Local governments can formulate detailed rules based on actual conditions. On January 13th, the Housing Provident Fund Management Committee of Zigong City, Sichuan Province issued a notice on optimizing the housing provident fund loan policy, canceling the restriction that two housing provident fund loans must be separated by 12 months or more. At the same time, increase the maximum loan amount for housing provident fund. For those who meet the policy of high-level talent, the maximum loan amount will be increased by 50%, up to a maximum of 1.5 million yuan, without being limited by the differentiated loan amount for single and double employees. Single employees can be executed according to the loan amount for double employees, and the loan amount for a single transaction is not limited by 20 times the deposit balance. The maximum loan amount for families with two or three children who comply with the housing provident fund loan policy in Zigong City has been increased by 200000 yuan and 300000 yuan respectively, reaching a maximum of 1.2 million yuan and 1.3 million yuan respectively. Graduates with a diploma or above who have been employed in Zigong City for less than 5 years (inclusive) will have their maximum loan amount increased by 200000 yuan, up to a maximum of 1.2 million yuan. The amount of a single loan is not limited to 20 times the deposit balance. In addition, optimize the criteria for determining the number of housing units. Previously, Jinan Housing Provident Fund Center issued a notice to adjust various policies such as the minimum down payment ratio and loan limit for provident fund loans. Among them, for employees who purchase two sets of self occupied housing and apply for housing provident fund loans, the minimum down payment ratio will be adjusted from 30% to 20%. The calculation of the housing provident fund loan limit has been increased from 15 times the account balance to 25 times. Real estate companies are competing for high-quality land parcels. Some areas have sold high-quality land parcels, triggering competition among real estate companies. Hangzhou and other places have achieved a good start in the New Year's land auction. On January 14th, Hangzhou welcomed the first residential land auction of 2025, with a total of two residential plots located in Xiaoshan District sold, covering a total area of 50213 square meters and a planned construction area of 107500 square meters, with a starting price of 2.545 billion yuan. In the end, the two plots were sold at high premium rates of 61.91% and 45.91%, respectively. The total transaction amount was 3.99 billion yuan, with an average premium rate of 56.8%. Among them, the plot ratio of Xiaoshan Beiganxi plot is 2.0, with a building area of 72000 square meters and a starting floor price of 24000 yuan/square meter. The plot is located on the west side of Xiaoshan District Government, with mature living supporting resources and high market acceptance. After 108 rounds of bidding, it was finally won by Binjiang Group for a total price of 2.798 billion yuan, with a transaction floor price of 38859 yuan/square meter and a premium rate of 61.91%. The expected future sales price is around 50000 yuan/square meter. The plot ratio of Xiaoshan Century City South is 2.5, with a building area of 35500 square meters and a starting floor price of 23000 yuan per square meter. After 76 rounds of bidding, the plot was finally won by Zhejiang Yingguan for a total price of 1.192 billion yuan. The transaction floor price was 33558 yuan/square meter, with a premium rate of 45.91%. It is expected that the future new house price will be between 45000 yuan/square meter and 50000 yuan/square meter. Industry insiders indicate that real estate companies remain enthusiastic about high-quality land parcels and actively layout, demonstrating their confidence in the market's stabilization and stabilization by 2025. Some regions have released a list of planned land parcels for sale in 2025, which will increase the supply of high-quality residential land. The recently released "Shanghai 2025 Proposed Residential Land List Information Disclosure and Transfer Forecast (Part 1)" shows that according to the annual land supply plan, the list of proposed commercial residential land projects to be transferred will be announced in batches. The total number of land for commercial residential use announced this time is four, with a total transfer area of approximately 96000 square meters and a planned construction area of approximately 227300 square meters. (New Society)