The data recently released by the State Administration for Market Regulation shows that since 2024, the growth rate of consumer complaints and reports has decreased by 18.6 percentage points compared to 2023, achieving the first significant decline in growth rate in five years; By handling complaints and reports, consumers were able to recover economic losses of 4.72 billion yuan, a year-on-year increase of 17.1%. The relevant person in charge of the State Administration for Market Regulation stated that whether the consumption environment is good or not, consumers have the most direct feeling and the most say. Next, practical and effective measures will be taken to provide strong support for boosting consumption and expanding domestic demand. We will vigorously crack down on the pain points of consumption, organize and carry out the "Guarding Consumption" law enforcement iron fist action, severely crack down on counterfeit and shoddy products, cutting corners, false marketing and other stubborn diseases, and carry out recall actions for defective products such as household appliances and online consumer goods. We will deepen the improvement of consumer supply quality and reassure consumers. We will launch a three-year action plan with multiple departments to optimize the consumption environment, explore traffic support, credit incentives, and financial empowerment methods, and enable conscientious businesses to operate with peace of mind and grow stronger. We will focus on improving our ability to protect consumer rights, making consumers worry free. We will comprehensively upgrade the 12315 platform, expand the grassroots consumer rights protection service network, promote online settlement mechanisms for consumer disputes, strengthen big data empowerment, shift from handling complaints immediately to handling them before they are filed, and make consumer fairness more accessible. As the Spring Festival approaches, the State Administration for Market Regulation has deployed and carried out the work of stabilizing prices and ensuring quality of important livelihood goods and services nationwide, focusing on the price changes of daily necessities, accommodation, transportation and other goods and services, and strengthening price supervision and law enforcement; Focus on bulk consumer foods such as rice, flour, oil, meat, eggs, and milk, as well as key places such as shopping malls and supermarkets, and strengthen food safety supervision; Focus on holiday sales of clothing, toys, fireworks, gas appliances, and other key products related to safety, and firmly adhere to the bottom line of quality and safety. (New Society)