Sci-Tech

Amidst the wave of AI, 'Made in China' shines brightly at the US Consumer Electronics Show

2025-01-10   

Yushu Technology's robotic dog somersaults with love, TCL's robot blinks its big eyes to chat with you, BOE takes you to experience the joy of driving in the era of intelligent cars, and Hisense brings the full scene of a beautiful life in the era of artificial intelligence (AI)... Numerous Chinese enterprises have extensively used artificial intelligence technology to enhance the technological content of "Made in China", becoming a beautiful scenery at the 2025 Las Vegas Consumer Electronics Show (CES) in the United States. The CES, which opened on the 7th, is the highlight of the technology industry at the beginning of the year and is also regarded as the "barometer" of the international consumer electronics field. The widespread application of artificial intelligence technology is the hottest topic of this exhibition. Liu Bin, Vice President of Marketing at Hisense International, pointed out that with the advent of the artificial intelligence era, many products in the international consumer electronics field have begun to apply artificial intelligence technology, which not only promotes product upgrades, but also brings new experiences to users. He told reporters that Chinese companies are actively embracing the era of artificial intelligence, and "the research and application of artificial intelligence technology is the top priority of Hisense's research and development. Hisense focuses on bringing practical value to users through the application of artificial intelligence technology, improving product functionality and application experience. Hisense showcased the landing and innovative application of its AI technology in industries such as smart living, smart energy, and automotive electronics at this exhibition. Relying on years of industrial layout and technological accumulation, Hisense integrates AI technology into daily life, making future life within reach. For example, the company showcased the powerful functionality of an RGB color and light control image quality chip, and the superior AI computing image quality capability provides a foundation for more complex high-precision color control. For hearing-impaired individuals, Hisense's intelligent system can generate accurate and timely multilingual subtitles; For visually impaired individuals, it is also possible to analyze video content in real-time and broadcast it, making AI technology more warm. As the largest Chinese brand in terms of booth area at this exhibition, TCL has an exhibition area of over 2300 square meters, showcasing cutting-edge display, AI applications, and a full range of intelligent IoT ecosystem technologies, products, and solutions. TCL showcased a split AI companion robot, TCL Ai Me, on site, and its cute design attracted a large number of visitors. It is reported that this product can not only achieve multimodal natural interaction with people, but also provide emotional companionship, intelligent control of home appliances and other functions. TCL Chairman Li Dongsheng said, "The true value of AI lies in its applications. TCL focuses on key directions to build AI core capabilities and solve practical business needs. Chinese enterprises should promote technological breakthroughs, surpass and lead, and avoid low-level competition through 'innovation breaking through ten thousand rolls' BOE participated in this exhibition with more than 60 innovative technology products and diverse IoT scenario technology solutions, and for the first time released the "HERO" plan for application scenarios in the era of intelligent vehicles overseas. BOE was awarded the CES Innovation Award for its flexible display with car mounted splicing and rolling. Many Chinese startups and small and medium-sized enterprises are also actively participating in the wave of artificial intelligence development, striving to enhance the international market competitiveness of their products with new technologies. Star Meizu from Shanghai showcased its progress in the integration of AI and augmented reality at the exhibition, launching a new AI smart glasses that can achieve real-time dialogue translation and voice transcription in multiple languages, leaving many visitors in awe. Lu Yong, President of Xingji Meizu's Intelligent Glasses Business Unit, told reporters that the competition in the segmented field of intelligent glasses is fierce, and product experience is the key to winning. He hopes to improve the competitiveness of the product in the process of "going global" through the diversified scene functions of AI. The lighter, faster, and smarter new products have indeed attracted many potential partners for Xingji Meizu at the exhibition. Gary Shapiro, the organizer of the exhibition and CEO of the Consumer Technology Association of America, pointed out that AI is the ubiquitous core topic of this exhibition and the core element driving industry change. During an interview with reporters before the opening of the exhibition, Shapiro introduced that several Chinese companies participating in the exhibition have won the 2025 CES Innovation Award. He expressed appreciation for the innovation capability of Chinese enterprises. (New Society)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:Xinhua

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