Don't be greedy, child. After Laba, it's the New Year. At this moment, it also means that the footsteps of the Spring Festival are getting closer. Traditional festivals are the "golden period" for consumption. The Ministry of Commerce, together with the Cyberspace Administration of China and other departments, seized the opportunity of the "New Year's goods economy" and jointly guided the holding of the "2025 National Online New Year's Goods Festival" from January 7th (the eighth day of the twelfth lunar month). It can be said that traditional festivals carry a profound cultural heritage. Various regions purchase New Year goods based on different traditional customs of the Spring Festival, which has driven a small peak in the consumer market and become an important node in promoting economic growth. From historical data, it can be seen that the consumption characteristics during the Spring Festival are prominent, with a long duration and diverse consumption scenarios. Consumer demand shows high growth, making it an important festival that significantly drives the annual consumption growth. According to the monitoring of key e-commerce platforms by business big data, during the "2024 National Online New Year's Goods Festival" event, the national online retail sales amounted to approximately 1.2 trillion yuan, an average daily increase of nearly 9% compared to 2023. In my opinion, the dazzling array of goods has already formed a lively and extraordinary "New Year's goods economy" consumption scene, and is quietly becoming an important force driving economic growth. On the one hand, the New Year's goods festival not only drives the consumer end, but also the coordinated development of the entire industry chain. On the production side, various enterprises are operating at full capacity and increasing production investment. From raw material supply to product production, and then to sales and circulation, the entire industry chain works closely together to form an organic whole. The coordinated development of this industrial chain has played an important supporting role in economic growth while expanding employment. On the other hand, government departments are actively introducing relevant policies, and many regions' new policies seamlessly link consumer demand, hoping to ride the fast train of the "New Year's goods economy". At the same time, various regions are constantly strengthening market supervision, leveraging the advantages of all parties, creating a favorable market environment for the New Year's goods festival, further stimulating consumption potential, and helping the economy accelerate. At the same time, we also need to recognize that in order for the New Year's goods festival, a consumption hotspot, to continue to play a role, continuous innovation and improvement are needed. We need to continuously explore the cultural connotations of traditional festivals, combine traditional customs with modern consumption, and create distinctive New Year's goods festival brands. In addition, we should also make good use of online platforms and provide precise services to consumers through technologies such as big data and artificial intelligence. Accurately pushing products to consumers, highlighting the price advantage of goods, benefiting consumers, and stimulating consumer desire. The vigorous development of the "New Year's goods economy" is not only a digital growth, but also a vivid demonstration of economic development. For consumers, every purchase is a small economic activity, but the participation of countless consumers can become a powerful force driving economic development. We need to seize consumer hotspots, fully tap into the potential of the "New Year's goods economy", and make it an important engine to accelerate the economy. (New Society)