At the end of the year and the beginning of the year, the festive season is approaching, and people's enthusiasm for traveling is high. Various regions have also made efforts to launch a series of colorful winter tourism products, helping to sustain the hot winter tourism market. When the Central Economic Work Conference deployed the key tasks of economic work in 2025 for the launch of new winter tourism products, it explicitly proposed to "innovate diversified consumption scenarios, expand service consumption, and promote the development of cultural tourism industry". Wei Lizhong, Deputy Director of the Resource Development Department of the Ministry of Culture and Tourism, said at a press conference yesterday: "In response to the peak winter travel season, we will increase the supply of high-quality products, improve service quality, and provide the public with more diverse travel choices. Firstly, we will launch 19 new national 5A level tourist attractions. The second is to launch rural tourism products. This year, around seasonal solar terms, rural ancient buildings, and local cuisine, 251 rural tourism boutique routes of "Four Seasons of Good Scenery in the Countryside" have been released, and "New Year's Rites, Good Things in the Countryside" rural tourism boutique routes will be released soon, so that everyone can feel the new countryside of Chinese path to modernization in the Red Fire Festival. In addition, various regions have also launched winter themed products. For example, Fujian has launched a cultural tourism and food promotion season, releasing 10 Fujian food themed routes; Chongqing held a promotion event for high-quality tourism resources and launched 10 winter boutique tourism routes, including hot spring health preservation; Sichuan has upgraded seven types of winter tourism products, including ski resorts, characteristic hot springs, and key tourist resorts, and launched 10 boutique tourism routes, including the World Heritage Classic Tour. Wei Lizhong stated that currently, there are 15700 A-level tourist attractions in China; 300 classic red tourism scenic spots; There are nearly 900 national and provincial-level tourist resorts, and over 700 national and provincial-level tourist and leisure blocks; A tourism product system with over 9500 key villages and towns in rural tourism. Everyone can experience the 'speed and passion' on the ski resort, as well as travel to various beautiful winter scenery in different parts of the country. In recent years, ice and snow tourism has continued to heat up, and the achievements of 'driving 300 million people to participate in ice and snow sports' have been continuously consolidated and expanded, and the' ice and snow fever 'is also continuing to heat up. At the policy level, the General Office of the State Council recently issued the "Several Opinions on Stimulating the Vitality of the Ice and Snow Economy through High Quality Development of Ice and Snow Sports" (referred to as the "Several Opinions"), bringing policy warmth to the development of the ice and snow economy. The "Several Opinions" clarify that by 2027, the facilities of ice and snow sports venues will be more complete, the service level will be significantly improved, ice and snow sports will be more widely developed, China's international competitiveness in ice and snow sports will be further enhanced, and the total scale of ice and snow economy will reach 1.2 trillion yuan. The "Several Opinions" propose a series of measures from eight aspects, including: continuously promoting the development of ice and snow sports, improving the ice and snow economy industry chain, improving infrastructure and supporting services, and cultivating and strengthening ice and snow economy business entities. In order to fully leverage the driving effect of ice and snow tourism on the ice and snow economy, the Ministry of Culture and Tourism has released 12 national ice and snow tourism boutique routes from 2024 to 2025, including "Happy Ice and Snow, Winter Charm of Liaoning", "Dreamy Ice and Snow, 'Ji' to the World", "Beautiful Longjiang, Sports Ice and Snow", "Bayu Snow Charm, Dream Journey", "Shu Mountain Ice and Snow, Comfortable Sichuan", "Winter Charm of Shaanxi, Snow Spring Dance", "Beautiful Xinjiang, Northern Xinjiang Snow Valley" and other characteristic ice and snow tourism destinations covering the north and south, connecting the east and west. From the data, the tourism data from multiple platforms intuitively reflects how popular ice and snow tourism is currently. According to the 2024 Winter Tourism Trend Report released by Tongcheng Travel, ice and snow tourism is the most popular theme for winter travel in 2024. Since November, the search volume for ice and snow tourism on Tongcheng Travel platform has increased by more than three times compared to the previous month. Heilongjiang, Jilin, and Xinjiang have taken the lead in entering the snow season, and the attention to ice and snow tourism in provinces and cities such as Beijing, Hebei, and Sichuan has also continued to rise. According to Ctrip data, in November, the number of ski ticket bookings in Urumqi and Fuyun (Altay region) of Xinjiang increased by more than twice year-on-year; The booking volume for charter tours in Inner Mongolia increased by 223% year-on-year in November. Wei Lizhong said, "Next, we will also guide various regions to continue holding ice and snow themed New Year's Eve and Spring Festival activities with local characteristics, taking into account time nodes such as New Year's Day and Spring Festival." We will launch a boutique rural tourism route, which is not only the hometown of tourists, but also the "poetry and distant direction" of tourists. In recent years, with the continuous popularity of rural tourism, going to the countryside has become an increasingly popular holiday travel choice for more and more tourists. Rural tourism is becoming an important driving force to meet the needs of tourists, drive the tourism market, promote county-level economic development, and expand urban and rural consumption. It is reported that with the upcoming New Year and Spring Festival holidays, the Ministry of Culture and Tourism will further enrich the high-quality supply of rural tourism products and routes, and carry out rural cultural and tourism theme promotion and consumption promotion activities. Wei Lizhong pointed out that one is to launch the national rural tourism boutique route of "Good New Year's gifts in the countryside". The route focuses on the travel needs during the New Year's Day and Spring Festival holidays, with a focus on recommending rural markets with historical and cultural heritage, innovative and creative designs, New Year's customs activities, cultural and creative New Year's gifts, connecting characteristic homestays with seasonal characteristics and festive atmosphere, cultural experience activities, and consumption promotion activities to meet the diversified tourism needs of tourists. The second is to strengthen the construction of rural tourism destination products and enhance service capabilities. It is worth mentioning that with the deepening implementation of actions such as digital, artistic, and catering improvements in rural tourism, the level of product construction and service capabilities in key rural tourism villages and towns has been further improved, and a number of rural areas representing China's global expansion have emerged. We will also guide various regions to further improve the service quality of rural tourism destinations, enrich consumption scenarios, and cultivate integrated business models Wei Lizhong said. The third is to carry out the 2025 "Rural Shopping Tour" consumer welcoming activities. Wei Lizhong revealed that in 2025, the "Travel and Purchase Rural" Spring Festival consumption activity will mainly focus on "appreciating rural scenery, appreciating rural culture, purchasing good rural goods, and enjoying rural life". It will organize and guide the interconnection and cooperation of high-quality resources in the fields of culture, tourism, commerce, and agriculture, highlight the good atmosphere and characteristics of the combination of travel and purchase during the Spring Festival, create a joyful, peaceful, festive and prosperous festive atmosphere, and meet the personalized and diversified tourism consumption needs of urban and rural residents. (New Society)