Think Tank

Stop commercial filming in scenic spots, 'blocking' is better than 'easing'

2024-12-25   

Recently, several scenic spots in Beijing, such as Beihai Park and Temple of Heaven Park, have successively suspended "commercial photography". The staff of Beihai Park stated that it is mainly aimed at commercial photography teams carrying large equipment such as lighting lamps and shading boards, who will occupy the scenic spot for a long time and affect other tourists' photo taking and visiting; Tourists wearing ancient costumes and taking photos themselves will not be obstructed by the scenic area. Transforming into a Dunhuang flying fairy, becoming a Miao girl for a day, and dressing up in palace costumes to "travel" to the inner courtyard of the deep palace... In order to take beautiful photos, many tourists choose to hire a professional and high-quality commercial photography team to take photos. With the explosive popularity of commercial photography, it has sparked continuous controversy. Some filming teams conducting long-term and large-scale filming activities at popular attractions may generate noise, lighting, and other interference factors, which greatly reduce the travel experience of other tourists and increase the difficulty of park and scenic area management. The suspension of commercial photography, with clear regulations defining and prohibiting commercial photography behavior, fully guarantees the quality of tourism for tourists, and also eliminates some chaos that may pose a threat to the order of scenic spots and the safety of cultural relics. Not only in Beijing, but also in many scenic spots across the country, it has been explicitly stated that "commercial photography is refused" or corresponding measures have been taken to regulate the behavior of "commercial photography". Such as the rectification of illegal "commercial filming" in the Orange Island Scenic Area in Hunan Province; The Bell Tower in Xi'an, Shaanxi Province is piloting a "tourist photo area"; The Da Kaiyuan Temple in Quanzhou, Fujian has clearly stated that commercial auctions require registration and licensing, which are some positive explorations in the management of commercial auctions. In the era of social media, with the continuous changes in the tourism market and the increasing diversity of tourist demands, meeting the high-quality photography needs of tourists and improving their travel experience are also part of improving service quality and creating a good tourism environment. Instead of blocking and suppressing it, it's better to guide it with ease. For commercial auctions, a one size fits all approach is not as effective as precise management, in order to better balance commercial auction demand, tourist experience, and park tourism order. If commercial photography is allowed during the off-season or designated times (early morning, before closing) in the scenic area; Establish a commercial photography zone in the scenic area, with free and paid areas designated for various types of tourists to choose from; Setting up licenses and clearly limiting the types of props used in photography... Whether it is prohibiting commercial photography or regulating management, it is all to better meet the needs and expectations of tourists. Find a balance between protecting tourists' rights, maintaining the order of park tourism, and meeting commercial auction needs through clear delineation and refined management. Only in this way can we achieve a win-win development between scenic spots and the commercial photography industry, and create a good tourism environment. (New Society)

Edit:Luo yu Responsible editor:Jia jia

Source:people.cn

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