2024 marks the tenth year that China's new energy vehicle production and sales have ranked first in the world. In 2023, with the help of new energy vehicles, China's automobile exports will surpass Japan for the first time, ranking first in the world. In recent years, Chinese brand cars represented by new energy vehicles have sparked a trend of going global, adding a touch of brilliance to the global automotive market. As a widely used manufacturing commodity and technological tool, automobiles are also important cultural carriers, often reflecting the cultural image of the manufacturing country. German cars are famous for their precision and reliability, which reflects the rigorous spirit of Germans; The American "muscle car" has become a symbol of exploration and adventure spirit with its strong power and domineering appearance. Nowadays, Chinese automobiles have integrated the crystallization of modern industrial system with the profound cultural heritage of China, creating a Chinese automotive aesthetic and showcasing a classical, dynamic and meaningful image of Chinese culture. In the process of going global, Chinese brand cars actively integrate Chinese cultural elements into various aspects of car research and development, production, design, and marketing, and have gained widespread attention and love at home and abroad with their unique "Chinese style". BYD's series of cars, named after the ancient Chinese dynasties "Qin, Tang, Yuan, Song and Han", sell well in the global market. Inspired by the Chinese Loong, the series has chrome plated front grille trim strips of "dragon whiskers" and headlights of "dragon eyes". The whole front face is like a "dragon face", with tail lights of "dragon claw" shape, full of magnificent oriental imagination. In addition, the 2023 Geely Star Rui car was co founded with the dance poetic drama "The Journey of a Legendary Landscape Painting". Inspired by the emerald mountains in the "Thousand Miles of Rivers and Mountains", the appearance and interior of the car use the color of Chinese painting green mountains and waters; Red Flag Motors incorporates "New Chinese" elements into its design, with the front grille inspired by jade bamboo joints and the interior clock inspired by sundials, reflecting Eastern aesthetic connotations in details. Currently, the automotive industry is undergoing a transformation from "hardware defined cars" to "software defined cars". The value and functionality of automobiles are no longer limited to traditional hardware elements such as engines and chassis, but increasingly rely on the intelligence level of automobiles and the user experience brought by software. The Chinese automotive industry is driven by technological innovation as its core driving force, leading the development direction of automotive consumer culture. For example, Chinese technology companies such as Xiaomi and Huawei have created intelligent cockpits, transforming cars from simple transportation vehicles into leisure and entertainment living spaces. Innovative designs such as "zero gravity" seats, massage functions, and large display screens make riding a pleasure. The "human, car, and home ecosystem" connects users, vehicles, homes, and other scenarios through intelligent devices, opening up more possibilities for "smart living" with the help of artificial intelligence. In Western film and television culture, the intelligentization and personification of cars are the inspirations and creations of artists. In the 1980s and 1990s, the classic American TV series "Knight Frank" was extremely popular. The car driven by the protagonist, "Kit," was not only capable of autonomous driving and dialogue between people and cars, but also could read books and newspapers. The breakthrough of Chinese automobiles in the field of artificial intelligence is bringing science fiction into reality and creating a better life. Huawei has launched HarmonyOS intelligent driving technology, which achieves advanced intelligent driving through multi-dimensional perception hardware and high-performance computing platforms; Intelligent assisted driving systems such as Xiaopeng XNGP are also transitioning towards urban intelligent driving that does not rely on high-precision maps. The trend of the development of automotive culture is not simply the stacking of functions, but based on the idea of "people-oriented, intelligent and good", making technology better assist life. The development of automotive culture cannot be separated from the collaborative assistance of cultural industries. For example, the American film industry vividly showcases the charm of racing and off-road culture through the production of car movies such as "Fast and Furious"; Germany continues to strengthen its global awareness of high-quality automobiles by actively participating in events such as the Formula One World Championship (F1); Japan cleverly utilized anime to attract young consumers' attention and love for automotive culture. The above measures have all played a promoting role in the dissemination of their respective automotive cultures. In this regard, there is still much room for learning and improvement in the Chinese automotive industry. We can start by strengthening the development of cultural products such as automotive movies, sports events, and books, forming a comprehensive and multi-level communication matrix. For example, filming movies or documentaries that showcase the innovation and cultural characteristics of Chinese automotive brands, leveraging the global dissemination power of film and television to enhance brand awareness; Actively participate in and host international racing events, showcasing China's automotive strength with speed and technology; Publishing books that integrate Chinese automotive design, history, and cultural stories to attract the attention of global automotive enthusiasts with cultural depth. In addition, car manufacturers can also use youthful and interactive products such as anime, esports, and cultural and creative products to bring Chinese cars closer to global consumers, making them a cultural symbol that reflects Chinese artistic aesthetics and technological innovation. The overseas expansion of Chinese automobile brands is not only about product output, but also about cultural transmission. We believe that with the strength and charm of Chinese automobiles, Chinese automotive culture can go further and better in the world, vividly demonstrate Chinese artistic aesthetics and life wisdom, and present Chinese cultural images in a three-dimensional and intuitive way. (New Society)