The 2024 "Winter Scenery" National Winter Tourism Promotion Activity and Happy Ice and Snow Tourism Season Launch Ceremony was held on the 17th in Harbin, Heilongjiang Province. At the event, 12 national ice and snow tourism boutique routes and related preferential policies for 2024-2025 were released. Representatives from provinces (regions, cities) where national ski resorts are located jointly launched the 2024-2025 Happy Ice and Snow Season activities. In order to enrich ice and snow tourism products and further promote and expand ice and snow tourism consumption, the Ministry of Culture and Tourism has identified 12 national ice and snow tourism routes, including "Winter Olympics City - Ice and Snow Great Wall", "Jinmei Ice and Snow - Ancient Architecture Treasures", "Meeting in Northern Xinjiang - Enjoying the Snow Plain", "Joyful Ice and Snow - Winter Charm of Liaoning", "Dreamy Ice and Snow - Bringing Fortune to the World", "Beautiful Longjiang - Sports Ice and Snow", "Winter Tour of Central Plains - Hometown Henan", "Beloved Hubei - Southern Ice and Snow", "Bayu Snow Charm - Dreamy Journey", "Shu Mountain Ice and Snow - Comfortable Sichuan", "Winter Charm of Shaanxi - Snow Spring Dance", "Beautiful Xinjiang - Northern Xinjiang Snow Valley", etc., as the 2024-2025 national ice and snow. At the event site, Heilongjiang, Hebei, Guangxi, Hainan, Sichuan and other places carried out winter tourism promotion with their own characteristics. Representatives of national ski resorts in Inner Mongolia, Jilin, Xinjiang and other places promoted ice and snow tourism products, providing rich and diverse choices for the public to travel in winter, enjoy the beautiful scenery of mountains and rivers, and experience unique customs. This event is jointly organized by the Resource Development Department of the Ministry of Culture and Tourism, the News Center of the Ministry of Culture and Tourism, the Department of Culture and Tourism of Heilongjiang Province, and the People's Government of Harbin City. During the event, winter tourism products and ice and snow equipment exhibitions will also be held in various provinces (regions, cities).