A computer that was originally priced at 9099 yuan, after receiving subsidies, only costs 7275 yuan, which is equivalent to a 20% discount. Seeing such a big discount, I made a decisive move. Recently, consumer Ms. Liu replaced her computer with a new one, and the government's trade in subsidy saved her nearly 2000 yuan. Ms. Liu is one of the millions of consumers who participated in the trade in program. In March of this year, the State Council issued the "Action Plan for Promoting Large scale Equipment Renewal and Consumer Goods Trade in" (hereinafter referred to as the "Action Plan"), which comprehensively promotes the exchange of "energy" for automobiles, "intelligence" for household appliances, "revitalization" for home decoration, kitchen and bathroom, and "trade in" for electric bicycles. The policy delivers the benefits of real money and silver to consumers, effectively boosting consumer confidence and stimulating the vitality of the consumer market. The latest data released by the Ministry of Commerce shows that since the beginning of this year, the policy of exchanging old for new consumer goods has driven the overall sales of related products to exceed 1 trillion yuan. The recently held Central Economic Work Conference listed "vigorously boosting consumption, improving investment efficiency, and comprehensively expanding domestic demand" as the top priority tasks for 2025, and clearly proposed to strengthen the implementation of the "two new" policies to expand the scope. Experts suggest that encouraging residents to increase consumption through trade in programs can help connect supply and demand, promote a virtuous cycle of mutual promotion between investment and consumption, and benefit both the present and the long term, as well as businesses and people's livelihoods. Recently, whether shopping offline or online, you can see the promotion of exchanging old for new. Because there are real price discounts, I have put replacing my computer on the agenda. After careful comparison, I placed an order to purchase, and the experience of using the new computer is much better, "said Ms. Liu. Mr. Si from Rizhao, Shandong also enjoyed the benefits of the trade in policy. This year, various regions have provided subsidies to consumers for partial renovations such as kitchens and bathrooms. Many families have seized the opportunity to renovate their home kitchens and bathrooms, which has also increased the number of orders for Mr. Si, who is engaged in interior decoration work. Since the implementation of the "Action Plan" for buying household appliances, buying cars, and renovating old houses, the policy of exchanging old for new consumer goods has been continuously refined and implemented in various regions and departments, and the effects of a package of incremental policies have been accelerated, playing a positive role in stimulating consumption potential. According to data from the Ministry of Commerce, as of 0:00 on December 13th, the trade in of automobiles has driven sales of over 5.2 million passenger cars, the trade in of household appliances has driven sales of over 49 million units in eight major categories, the "revitalization" of home decoration, kitchen and bathroom has driven sales of over 51 million related products, and the trade in of electric bicycles has driven sales of nearly 900000 new cars. This year's trade in of consumer goods is the largest policy driven trade in activity since 2009-2011 Hong Tao, Vice Chairman of the China Society of Consumer Economics and Director of the Institute of Business Economics at Beijing Technology and Business University, stated that the policy of exchanging old for new consumer goods has achieved significant results and played an important role in boosting consumption, meeting the upgrading needs of urban and rural residents, and expanding domestic demand. Data shows that the number of household appliances in China exceeds 3 billion, and the number of cars exceeds 300 million. Relevant institutions estimate that the annual demand for car and home appliance replacement in China is over one trillion yuan. Under the huge market space, implementing trade in of consumer goods has become a powerful strategy to stimulate potential consumption. Since the issuance of the Action Plan, the policy of exchanging old for new has continuously expanded and strengthened, triggering a large-scale exchange of old for new from the central to local, and then to industry and enterprises. In July, the National Development and Reform Commission and the Ministry of Finance made it clear that about 300 billion yuan of ultra long term special treasury bond funds would be arranged as a whole to support large-scale equipment renewal and consumer goods trade in; In August, the Ministry of Commerce and four other departments clarified that each region will independently determine the subsidy for "8+N" household appliances, with a maximum subsidy of 2000 yuan per item. Various regions are also based on reality, formulating implementation plans that are in line with central policies, and accelerating the implementation of policies. Not only do we offer discounted shopping "big gift packages" through the distribution of consumption vouchers, subsidies, etc., but we also facilitate consumption through "fancy" measures such as smooth purchasing channels and providing refined services, further stimulating consumers' purchasing enthusiasm. In Zhejiang, the digital platform for car replacement and home appliance trade in allows consumers to apply for subsidies in one place without leaving their homes; In Shanghai, 500 million yuan of fiscal funds are used to distribute consumption vouchers, covering areas such as catering, accommodation, film, sports, etc; In Guangxi, car subsidies support "local invoicing, local registration" and "local invoicing, out of town registration" to meet diverse car purchasing needs... Many places have also expanded subsidy categories based on residents' consumption habits and market conditions, further enriching consumer choices. At the same time, industry associations, e-commerce platforms, and others are actively working to promote the trend of exchanging old for new. The China Household Electrical Appliance Service and Maintenance Association collaborates with home appliance enterprises to carry out a program that benefits the people by collecting old and revitalizing new appliances for thousands of households in hundreds of cities, thousands of towns, and villages. The program also involves exchanging old appliances for new ones in counties and communities; On e-commerce platforms, this year's "Double 11" promotion has for the first time added a trade in subsidy, driven by both platform discounts and policy subsidies, which has continuously boosted sales in the home appliance market. Continuously expanding domestic demand and driving transformation through trade in is not only about "buying and buying", but also injects strong impetus into consumption upgrading and industrial transformation while stimulating market vitality through expanding domestic demand. By expanding the stock of consumer goods and updating them, a scale effect of innovative development of new consumption and new formats is formed, which in turn has a strong innovation leading and driving effect on upstream manufacturing, guiding the upgrading of upstream manufacturing industry structure to adapt to changes in demand structure Wang Qing, Deputy Director of the Market Economy Research Institute of the Development Research Center of the State Council, stated that exchanging old for new is not only beneficial for improving people's well-being, but also for promoting the transformation of development momentum and cultivating new quality productivity. The implementation of the "two new" policies this year has yielded significant results, providing strong support for the annual economic growth. The Central Economic Work Conference has put forward clear requirements for doing a good job in the "two new" work in 2025. In 2025, the extra long term special treasury bond fund supporting "two new" will increase significantly than this year, and more products and fields with wide market demand and great renewal potential will be included in the scope of policy support. At the same time, we will further optimize the policy implementation mechanism, strengthen tracking and effectiveness, and improve the efficiency of fund utilization. Liu Xiumin, President of the China Household Appliance Service and Maintenance Association, stated that exchanging old for new is not only a price subsidy, but also an opportunity for product iteration and upgrading. Enterprises should seize this opportunity to innovate their products and attach importance to product iteration. At the same time, in response to the trade in consumption scenario, we will further enhance our services, such as simplifying the ordering process, providing an integrated service experience, and improving consumer satisfaction. With the improvement of people's consumption level, there is still a great demand for consumption upgrading, and there is a lot of room for the implementation of policies in 2025 Hong Tao believes that promoting the exchange of old for new consumer goods requires a transformation from hardware to software, from goods to services, from services to experiences, and from experiences to lifestyles, in order to truly upgrade residents' consumption and achieve multiple effects of exchanging old for new consumer goods. (New Society)