Entering the East Hall of Shanghai Museum, holding onto the roots of culture, at the second floor of the Sea Calligraphy and Painting Museum, the wooden plaque of "He He Hai Pai" stands out. It is reported that the first round of exhibition at the Maritime Calligraphy and Painting Museum featured 48 sets/61 pieces of calligraphy and painting collections, including 10 sets/20 pieces of first-class products. When many people talk about Shanghai culture, they are more familiar with the Shanghai style calligraphy and painting from nearly two hundred years after the opening of the port. The Shanghai Calligraphy and Painting Museum, on the other hand, answers the question of 'what is the Shanghai style' by exploring the characteristics of red culture, Shanghai style culture, and Jiangnan culture in its collection Ling Lizhong, director of the Calligraphy and Painting Department of Shanghai Museum, told reporters. From the "Yunjian Erlu" Buddhist scriptures to the cultural relics of Wuyue Kingdom and even the "Songjiang edition" of "Urgent Chapter", these cultural treasures are not only witnesses to the inheritance of thousands of years of maritime art, but also important components of Shanghai's cultural memory. The integration and development of tradition and modernity leave a lasting impression on cities and people's nostalgia. Shanghai has explicitly proposed to implement the Action Plan for Continuing and Innovating Urban Cultural Heritage, including the implementation of the Shanghai Civilization Exploration Project, conducting archaeological excavations and research on the Fuquan Mountain Site, Qinglong Town Site, and Songze Site, deepening research on the Majiabang Culture, Songze Culture, Guangfulin Culture, Maqiao Culture, and exploring the "roots of Shanghai". At the same time, high-level promotion of major national underwater archaeological projects, such as the archaeological excavation and cultural relic protection of the second ancient ship at the mouth of the Yangtze River. The reporter learned that the Shanghai Municipal Bureau of Cultural Heritage organized various forces and adopted the "non-contact cultural relic transfer technology with curved beams" to successfully salvage the ancient ship as a whole and transfer it to the former site of Shanghai Shipyard No. 1 for storage. The archaeological trial excavation work of the Yangtze River Estuary No. 2 ancient ship has started on September 28 this year. The historical relics, cultural landmarks, and cultural heritage of a city are all part of its life. In Shanghai, the old city is the root of the city, embodying the deep cultural background of Jiangnan in the urban culture. The transformation and development of old towns is also one of the most anticipated and challenging tasks in contemporary urban renewal. 8 century old alleys, 6 independent old buildings, 60 stone gate houses, wooden doors and clear water walls, copper skin rainwater pipes - this is a newly popular check-in spot located in Hongkou District, Shanghai. As an "old renovation answer sheet" after the expropriation of the 18 neighborhoods in Hongkou, "Jin Chao 8 Lane" focuses on repairing the old as before, restoring the urban texture, and highlighting the most basic architectural carrier of Shanghai style cultural memory - Shanghai Lane. Adjacent to 'Jinchao 8th Lane' is the under construction Shanghai Literature Museum. The construction of the Shanghai Literature Museum is the common aspiration of several generations of writers and literary workers in Shanghai, "Zhou Limin, Executive Deputy Director of Ba Jin's former residence, told reporters. The location of the Shanghai Literature Museum in Hongkou was once a shining place for Chinese modern and contemporary literature. In the 1920s and 1930s, a large number of well-known writers such as Lu Xun, Guo Moruo, Mao Dun, Ba Jin, Ding Ling, Roushi, and Shi Zhecun wrote and lived here, sparking a wave of Chinese modern and contemporary literature creation and influencing the direction of Chinese modern and contemporary literature development. It is an important chapter in Shanghai's urban cultural memory. In 2022, the Shanghai Literature Museum officially started construction on Wujin Road in Hongkou District. On the occasion of the 120th anniversary of Mr. Ba Jin's birth on November 25th this year, as an important part of the Shanghai Literature Museum, the Ba Jin Library was opened to the public in advance. It is reported that the Shanghai Literature Museum is expected to be completed and open to the public by 2025. Taking care of the cultural roots of the city, integrating historical buildings, historical context, and the daily lives of the people, Shanghai should leave the best resources to the people and explore more creative ways to open up urban memories. The "Top Flow" block showcases the power of culture, starting from Huaihai Middle Road in the south and ending at Anfu Road in the north. This is a block with a total length of about 1.5 kilometers. Walking among them, wutong trees are set off, more than 170 shops along the street and 6 residential areas are interlaced, 61 historic buildings and 37 cultural resources are scattered, and the warmth and romance in the fireworks are intoxicating. This is the "top stream" block that has attracted countless tourists to visit and check-in in recent years - the Wukang Road Anfu Road block located in Hunan Road Street, Xuhui District, Shanghai. It was selected as one of the first national level tourist and leisure blocks in 2022. Here, a group of brands have grown and risen one after another, with a symbiotic relationship between culture and economy. At the beginning of this year, good news came from the Wukang Road Anfu Road block: all the enterprises settled in the block will have a tax revenue of over 100 million yuan in 2023, successfully entering the "billion yuan block". How can historic districts become new consumption hubs? How does the street find the correct business positioning behind the passenger flow? How are "settling down" and "working happily" balanced? It is found that under the wutong tree, the organic integration of development, governance and life, and the promotion of the integrated development of "cultural, commercial and residential" with the help of high-quality historical and cultural resources, can not only transform into an immersive cultural, tourism and leisure street with both fireworks and fashion atmosphere, but also become a representative of the rise of Shanghai's block commerce, and explore a new path for the city's old blocks to blend into the new era and radiate new vitality. Deeply cultivating the beauty of culture and demonstrating the power of culture, Shanghai is accelerating the implementation of the Cultural New Space Plan, accelerating the pace of adding new cultural landmarks, activating cultural spaces, and upgrading cultural facilities. It supports various districts to combine regional characteristics to create Xuhui's "Art West Bank", Changning's "Dance Art Club Living Room", Putuo's "Half Masu River" cultural show belt, Jing'an's "Art Su River", Huangpu's "Art Bund", Baoshan Riverside Cruise Tourism Cultural Belt, Fengxian's "Nine Trees" artistic ecological circle, etc., forming diverse regional cultural vitality centers. On October 22nd of this year, the Children's Branch of Pudong New Area Library opened at Jiujin Square located in Jinqiao Business District. The total area is 8000 square meters, accounting for half of the shopping mall building. The largest district level children's library in Shanghai is located in a community shopping mall, attracting a lot of attention. This is also the 19th "Child Friendly City Reading New Space" that has been over built in Pudong this year. After the opening of the children's branch, it is expected to attract more than 2 million people annually and hold over 450 various activities annually. At present, Jiujin Square, where the children's branch is located, and the adjacent Jinqiao International Commercial Plaza have proposed to cooperate with the children's branch to turn the large flow of reading into high popularity in the business district and a new increment of consumption. Pudong hopes that the new exploration of "library+commercial district" can better gather the popularity of commercial districts and communities, enhance the overall cultural quality of the region, and help promote the integrated development of culture, sports, tourism, and business. In recent years, Shanghai has increased efforts to implement a high-level and inclusive public cultural service project, building a public cultural service system that covers the entire population, all ages, and all areas, and promoting more balanced, convenient, and accessible public cultural services. Through the "Big Museum Plan," "Big Art Museum Plan," and "Social Art Education Plan," we will establish a "Citizen Art Night School," improve the coverage and applicability of basic public cultural services, and guide public cultural services to tilt towards the "Five New Cities," towards suburban areas, towards special economic functional zones, and towards special groups. On the evening of November 17th, the Jaguar Shanghai Symphony Hall played the symphonic suite "Arabian Nights", which combines the charm of Eastern mythology and Western romanticism, to attract a wide range of fans and strive for a new culture. Thus, the 23rd China Shanghai International Art Festival, which lasted for one month, came to an end. Shanghai has a continuous stream of major performances throughout the year, and the gathering effect of the art festival platform is indispensable. Industry insiders have lamented that art festivals have become an "arena" for traditional cultural innovation and creation, as well as a "testing station" for realistic themes to uphold integrity and innovation. The dance drama "Return from Dunhuang" produced by Hu Shenyuan's studio and the body drama "Terracotta Warriors Standing for a Thousand Years" by the Chinese Coal Mine Art Troupe have brought the cultural relics in the museum to life; The Kunqu Opera of Jiangsu Performing Arts Group's Kunqu Opera House combines modern scriptwriting techniques with traditional Kunqu opera excerpts... The festival advocates, encourages, and even deeply participates in promoting the creative transformation and innovative development of excellent traditional Chinese culture, and is receiving positive feedback from works. The art festival is also an "incubation pool" for young talents to explore the future. The operation of the performing arts market here is standardized, and the audience's artistic literacy is profound. Countless theater troupes are willing to use the China Shanghai International Art Festival platform as a "touchstone" for their own works and a "gateway" to the international stage. Data shows that in 2023, the cultural performance market in Shanghai will see significant growth, with over 45000 commercial performances, box office revenue exceeding 3.3 billion yuan, and an audience of 20 million, demonstrating the huge scale of the market and the active trend of cultural consumption. Deep development and cross-border integration of cultural IP, focusing on major revolutionary historical themes, excellent traditional Chinese cultural themes, and classic IP, have successfully achieved cross artistic transformation, widely gaining fans in multiple age groups, and phenomenon level literary and artistic original works continue to emerge. The phenomenon of "radio waves" is the concentrated burst of original artistic creativity in Shanghai. Since its creation in 2018, the phenomenon level red classic dance drama "Never Dies Radio Wave" created by Shanghai Song and Dance Troupe has been performed for over 700 times. The drama is based on the true deeds of martyr Li Bai and has won the love of countless young audiences. In June of this year, the dance drama film "Eternal Radio Waves" adapted from the dance drama was released nationwide as the opening film of the Shanghai International Film Festival in China. From the feature films released in 1958 to dance dramas, and then to dance drama films, spanning over 60 years, the different "decoding" of Shanghai's red culture is a powerful footnote to Shanghai's urban spirit and soft power. At the same time, the vitality of Shanghai's cultural and creative industry continues to be stimulated. In 2023, the online gaming industry in Shanghai will achieve a sales revenue of 145 billion yuan, accounting for over one-third of the national total. Shanghai's online gaming companies continue to release new games, sparking a global cultural craze in China and becoming an important engine for urban economic and cultural development. The sales revenue of the online literature industry exceeds 10 billion yuan, the sales revenue of the online audio-visual related industry exceeds 220 billion yuan, and the platform users are about 510 million. The reporter learned that the Shanghai Literature and Art Climbing Project is being solidly promoted. Shanghai has made it clear that it must adhere to a people-centered creative orientation, improve the incentive mechanism for "producing people and plays", launch more excellent works created, produced, and produced in Shanghai, and cultivate more famous masters and young artists. Culture is the soft power of a city and the hard principle of its development. To safeguard the roots of culture, forge the soul of culture, demonstrate the power of culture, strive for the novelty of culture, and deeply cultivate the beauty of culture, Shanghai should take responsibility and promote the widespread promotion of urban spirit and character, making urban cultural life rich and colorful, and the charm of urban culture continue to bloom. (New Society)