General Secretary Xi Jinping emphasized the need to enhance consumption capacity, improve consumption conditions, innovate consumption scenarios, and fully unleash consumption potential. Currently, service consumption has become an important lever for expanding and upgrading consumption. The "Opinions on Promoting the High Quality Development of Service Consumption" issued by the State Council proposes to "stimulate the endogenous driving force of service consumption through innovation, cultivate new growth points of service consumption, and provide strong support for the high-quality development of the economy." What are the new trends in service consumption? What are the new expectations of consumers? This newspaper recently conducted in-depth visits to relevant regions, departments, industries, enterprises, and consumers to explore new highlights of service consumption, analyze new trends in service consumption development, explore new measures to promote service consumption expansion and upgrading, and launch a series of reports on "Promoting Service Consumption Expansion and Upgrading". ——The editor's new supply stimulates new momentum. "With the hem of the pants open, it can be easily solved without leaving the community." The Swan Home Community Housekeeper Store in a certain community in Meixihu Street, Changsha City, Hunan Province not only provides residents with traditional household services such as cooking hourly workers, various cleaning services, nannies, caregivers, and elderly care workers, but also adds new services such as dry cleaning, skills training, sewing, etc., adding convenience to the daily life of community residents. Previously, calling a car required walking to the entrance of the residential area, but now it's much more convenient Lin Shuhai, a retired elderly person from Yangpu District, Shanghai, said that his wife needs to go to the hospital regularly for physical examinations, but she has limited mobility and every round trip is a challenge. Now, he can easily take a taxi through a mobile app. At the end of the trip, choose to pay online or offline based on the actual mileage traveled. If you want to have the hottest morning tea but don't want to queue up, then order takeout Li Jia, a tourist in Guangzhou, Guangdong, said. More and more young people are pursuing a new dining experience of "eating delicious food without queuing up". Meituan Waimai has released a "must order list" in 30 cities including Beijing, Shanghai, and Guangzhou, allowing tourists to easily taste local specialty foods. Since the beginning of this year, there has been a strong demand for basic consumption such as catering and accommodation, domestic services, and elderly care and childcare. Improved consumption such as cultural and entertainment, tourism, sports, education and training, and residential services has maintained growth, and service consumption has exploded with vitality. All regions and departments should coordinate the expansion of domestic demand and deepen the supply side structural reform, stimulate the endogenous driving force of service consumption through innovation, tap into the potential of basic consumption, stimulate the vitality of improvement oriented consumption, and provide strong support for high-quality economic development. According to data from the National Bureau of Statistics, in the first ten months, with the gradual implementation of policies to promote service consumption, the optimization of service supply, and the continuous activation of service consumption momentum, coupled with the holiday economy effect, the service consumption market maintained rapid growth. From January to October, the retail sales of services increased by 6.5% year-on-year, with a growth rate 3.3 percentage points higher than the retail sales of goods during the same period. This year, the cultural and tourism consumption market continues to heat up, with stable growth in retail sales of transportation and tourism consulting rental services. According to data from relevant departments, during the National Day holiday, the number of domestic tourists increased by 5.9% year-on-year on a comparable basis, and the total travel expenses of domestic tourists increased by 6.3% on a comparable basis; There were 44300 commercial performances nationwide, a year-on-year increase of 14.5%, and the box office revenue increased by 25.9%. Service consumption has become the main engine driving consumption growth Zhao Jingqiao, Executive Director of the Service Economy and Catering Industry Research Center at the School of Finance and Economics of the Chinese Academy of Social Sciences, said that the life service industry is an important field for promoting consumption, benefiting people's livelihoods, and stabilizing employment. The proportion of life service consumption in the total service consumption continues to increase. According to data from the National Bureau of Statistics, in 2023, the added value of the service industry will account for 54.6% of the gross domestic product, contributing over 60% to economic growth. The per capita service consumption expenditure of residents increased by 14.4%, accounting for 45.2% of the per capita consumption expenditure, an increase of 2 percentage points from the previous year. Professor Li Liwei from the School of Management at Beijing Union University believes that from the general trend of consumer market development, China is currently in a stage of rapid growth in service consumption, with service consumption growing faster than commodity consumption. Promoting high-quality development of service consumption and stimulating new momentum of service consumption with new supply is a powerful measure to stimulate consumption and expand domestic demand. The new scene brings new experiences as a canal operator, led by digital historical character role-playing, exploring the canal in a panoramic way and experiencing the cultural characteristics of different periods... In Hall 3 of the China Grand Canal Museum in Yangzhou, Jiangsu, visitors can immerse themselves in the historical stories of salt merchant marketing and feel the charm of canal culture through interaction. The upgraded immersive experience is welcomed by tourists, "said the person in charge of the operator, China Construction Eighth Bureau Cultural Tourism Expo Investment and Development Co., Ltd. Currently, there is a clear trend towards personalized and diversified cultural and tourism consumption needs. Through various methods such as creating scene atmosphere, developing cultural and creative products, and providing intangible cultural heritage experiences, we aim to bring tourists a richer experience. In recent years, people's yearning for a better life has brought new demands for service consumption. On the one hand, driven by demand, the patterns, formats, and scenarios of service consumption are constantly innovating; On the other hand, the application of new technologies has accelerated the process of service consumption innovation. New models such as "Internet plus+medical services" and digital education have developed steadily, and new formats such as social e-commerce and live broadcasting e-commerce have grown rapidly, bringing more new choices to consumers. The new scenery is very popular - "I never expected to experience the fun of skiing in the south." Recently, the Wuhan Urban Construction Hot Snow Miracle Indoor Ski Resort in Hubei Province officially opened. In the snow entertainment area, fun activities such as snow challenges and snowball shooting have attracted many citizens and tourists. The ski resort covers an area of approximately 60000 square meters, with a maximum vertical drop of 73 meters. It has 6 different levels of ski slopes to meet personalized and diverse skiing needs. It is also equipped with a dedicated children's teaching area, suitable for youth skiing training. The ice and snow economy is a trillion yuan industry that is giving birth to more new scenarios Han Yuanjun, an associate researcher at the China Tourism Research Institute, said that in addition to ice and snow sports, ice and snow consumption also involves multiple aspects such as food, accommodation, transportation, travel, shopping, and entertainment. Ice and snow consumption is achieving more integration in terms of industry, space, and scene, with deep integration of "ice and snow+food", "ice and snow+intangible cultural heritage", "ice and snow+health preservation", "ice and snow+folk customs", etc., forming a group of new scenes that are deeply loved by tourists. New formats refresh the experience - "Deep Well Roasted Goose" cuisine, scenic areas such as Guanyin Mountain and Songshan Lake, and adorable giant pandas... This year, the cultural and tourism market in Dongguan, Guangdong has been very popular, attracting many young tourists to take photos and share their travel experiences. By the end of October, 610 million short videos showing cultural tourism content in Dongguan on the Tiktok platform had received 27.3 billion praise points. Songshan Lake, Yinxian Mountain Villa, Guanyin Mountain, etc. have become popular attractions for netizens to punch in offline. Planting grass online and experiencing it offline have become increasingly popular ways for young tourists to travel Professor Zhang Zhi'an from the School of Journalism at Fudan University said that various types of food exploration, natural scenery check-in and other short video live broadcasts have become a new way for tourists to understand tourist destinations. Leisure videos that focus on urban life scenes are more likely to resonate and have a strong appeal to young consumers. Tourism, Hanfu, catering... There are more and more new formats integrating live streaming, and the experience is also more diverse. The new model is convenient and fast - "Now finding a nanny can be done by simply tapping on your phone, which is much more convenient than before," said Li Yi, a resident of Chengdu, Sichuan. Opening the home service platform app not only allows you to clearly see the resumes of home service personnel, including past work experience, evaluations, basic information, etc., but also makes it very convenient to schedule interviews. Chen Xiaohua, the founder and CEO of Swan Home, said that compared with the traditional offline supply and demand docking model, the digital domestic service industry used Internet technology to build a digital system covering the whole chain of products, and realized online demand matching, interviews and other links, which realized the "visibility and traceability" of domestic service, improved the efficiency of supply and demand docking, and improved the consumer experience. During the China International Consumer Center City Boutique Consumption Month, Meituan launched supporting activities that attracted many consumers, with over 480 restaurants unleashing new potential and more than 3000 package meals. The Ministry of Commerce organized Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing to jointly hold the China International Consumer Center City Boutique Consumption Month in November, as a landmark event to implement the "Boosting Consumption Action" and a highlight of the "Consumption Promotion Year". Among them, service consumption is the top priority, and rich consumption promotion activities have been carried out in areas such as boutique cuisine, boutique tourism, and boutique exhibitions. In terms of boutique cuisine, Shanghai organized the "New Taste of Global Cuisine" series of activities, organizing more than 10000 global cuisine restaurants and over 100 time-honored catering enterprises throughout the city to launch the "New Food Products for Import Expo", encouraging financial institutions to launch dining coupons, global cuisine restaurants, and time-honored catering enterprise discount stacking activities. The relevant person in charge of Meituan introduced that Meituan has set up a "Consumption Month" activity area, where consumers can search for "Boutique Consumption Month" or "Boutique Consumption" on the Meituan APP to directly access the activity area. At the same time, a combination of "themed specialty cuisine+user interaction" is adopted to recommend good places for "food, accommodation, transportation, travel, shopping, and entertainment" to consumers, stimulating people's enthusiasm for participation. Zhao Jingqiao said that currently, the overall development of China's service industry is stable and improving, with service consumption maintaining a relatively fast growth rate. But it still faces problems such as poor supply quality and untapped consumption potential. In accelerating the construction of a new system for high-quality and efficient service industry, we need to promote a better match between supply and demand in the service industry, promote high-quality development of service consumption, optimize service supply, improve service quality, enrich consumption scenarios, and cultivate new growth points for service consumption. A good policy can 'shift a thousand pounds'. The "Opinions on Promoting the High Quality Development of Service Consumption" issued by the State Council proposes to "strengthen financial and taxation support" and "guide financial institutions to optimize credit products, provide differentiated services, increase credit support for key areas of service consumption in accordance with the principles of controllable risks and commercial sustainability, and increase the supply of financial products that meet the needs of the development of new consumption formats such as the sharing economy". After eating cultural and tourism food, business is getting better and better Zhou Jie, a rural homestay operator in Lingbei Town, Zhuji City, Zhejiang Province, saw the popularity of the cultural and tourism market and planned to upgrade and renovate his self built house for operating rural homestays, but encountered financial difficulties. The Postal Savings Bank of China Zhuji Branch learned about the relevant situation during research and visits, took the initiative to visit and provide timely credit support. Since the beginning of this year, Postal Savings Bank of China Zhuji Branch has actively connected with the cultural and tourism industry, combining theme features such as landscape sightseeing and characteristic catering and folk experiences to guide the transformation and upgrading of rural tourism. As of now, the Postal Savings Bank of China Zhuji Branch has issued a total of 6.1 million yuan in "Nongjiale Province Nongdan" to alleviate the financing difficulties of related business entities. The talent team is the support for innovation supply. Li Liwei believes that it is necessary to continuously improve the professional settings and training programs of relevant disciplines, strengthen the integration of industry and education, and school enterprise cooperation, and cultivate service industry scarce talents in an "order based" manner. We need to improve diversified evaluation methods such as professional title evaluation, vocational qualification evaluation, and vocational skill level recognition for service industry talents. We encourage local governments to release catalogs and recognition standards for "high-precision and cutting-edge" talents in key areas of the service industry, attract more outstanding talents to enter the service consumption field, promote optimization and expansion of service supply, and better meet the personalized, diversified, and high-quality service consumption needs of the people while unleashing greater potential for service consumption. (New Society)