Live streaming should have "boundaries" and also clarify the "right to refuse broadcasting"
2024-12-02
On the evening of November 25th at around 9 pm, a hot pot restaurant in Shenzhen, Guangdong, was live streaming on a certain short video platform. Several customers who were closer to the parking spot had various micro expressions and movements clearly displayed on camera, indicating that they were not aware that they were being "live streamed". With the rise of short video platforms and internet celebrity economy, live streaming for all has become a trend. More and more businesses are targeting consumers with their cameras under the influence of traffic, shopping is live streamed, eating is live streamed, fitness is live streamed... Many consumers are confused and become the material for business live streaming marketing, "being" turned into "actors". In the overwhelming live streaming footage, it is rare to cover the facial features of these "actors" or to process their voices, which recklessly infringes on consumers' rights to portrait, voice, and even privacy. But at this moment, it is difficult for the "actors" to exit the live broadcast: some people are completely unaware of being live streamed; Some even suspect or discover that they have been livestreamed, but encounter deception, buck passing, procrastination, and refusal when negotiating with merchants; In addition, they are neither clear about which platform the live content is on, when it will be released, nor do they understand the entry and path of platform rights protection, so rights protection has become empty talk... Of course, if the anchor only points the camera at themselves during the live broadcast, without intentionally capturing or recording the movements and reactions of strangers, or broadcasting after informing the surrounding people and obtaining their consent, it is understandable. But nowadays, the live streaming camera is getting longer and longer, and passersby who unintentionally enter the camera have become the "protagonists". Every move and personal privacy have entered the live streaming room, and even been criticized, pointed, maliciously speculated, and subjected to online "soft" violence. Moreover, some livestreamers, in order to attract traffic, do not differentiate between the venue and time, and broadcast live without the knowledge of others, treating them as "background boards" and "tools" to increase the "highlights" and "fun" of the live stream, seriously exceeding the "camera power" that live streaming should have. Some anchors use the privacy of passersby as a traffic password to satisfy the voyeuristic desires of a few people, indulging in the misconduct of verbal "revelry" to make profits, violating social morality and the ethical bottom line of online live streaming. Live streaming should be respectful and have boundaries, and it is even more important to clarify the "right to refuse broadcasting" of those who are "live streamed". Internet hosts and businesses should respect the wishes of others when using their portraits and voices. Before pointing the camera at consumers, they should clearly inform them of the angle, scope, time, and purpose of the live broadcast, and only carry out live activities after obtaining their consent. Online platforms should also strengthen the review of live streaming content to ensure that the relevant content does not infringe on the legitimate rights and interests of others, disrupt public order, and impose penalties on non compliant accounts; Relevant departments should regulate the "camera power" in accordance with the law, and take intervention measures such as ordering correction, warning, criticism, and appropriate fines after identifying acts such as arbitrary infringement of others' portrait rights. At the same time, after discovering that they have been "violated" by the camera, "live streamers" should dare to say "no" loudly, advocate their "right to refuse broadcasting", and safeguard their legitimate rights and interests. Only in this way, with the joint efforts of all parties, can we force public places to have boundaries for "broadcasting big and small everywhere", create a healthy, legal, and orderly live streaming environment, and return live streaming to the right track of showcasing beauty and sharing life. (New Society)
Edit：Luo yu Responsible editor：Wang xiao jing
Source：rednet.cn
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