Exploring the Ski Jumping World Cup: Vibrant Ice and Snow Events, Vast Prospects for the Ice and Snow Industry
2024-12-02
At the Shougang Ski Jumping Platform in Beijing, the 2024-2025 International Ski Federation Ski and Freestyle Ski Jumping World Cup (referred to as the "Ski Jumping World Cup") was held as scheduled. Top athletes from around the world gathered here to compete and attracted many ice and snow sports enthusiasts to come and watch. With the start of a new round of ice and snow season, the popularity of ice and snow tourism has greatly increased. Many places have launched new measures and held new activities, continuously releasing the growth potential of the "ice and snow economy". As a 'trillion dollar blue ocean', the market capacity of China's ice and snow industry will continue to expand. In this context, listed companies related to the industrial chain are accelerating their pace of layout in the ice and snow economy. The event lights up Beijing. It is reported that this year's event is hosted by the International Ski and Snowboarding Federation, jointly organized by the China Ski Association, the Beijing Municipal Sports Bureau, and the Shijingshan District People's Government of Beijing. 156 skiers from 29 countries and regions around the world participated. The cold weather did not dampen the audience's enthusiasm. A reporter from China Securities Journal saw at the scene that the audience was queuing up outside the stadium. Both my child and I enjoy skiing, so we came to Shougang to watch the competition on weekends. The ice and snow atmosphere is too strong this year, "Mr. Song from Zhangjiakou told reporters. Many outdoor sports brands and trendy brands have set up exhibitions around the competition venue, attracting numerous spectators to stop and watch. In the VR skiing experience area outside the competition venue, some young people put on VR glasses and "immerse themselves" in the fun of alpine skiing. This event has a significant driving effect on urban consumption, "Han Gengchen, General Manager of the Ski Jumping World Cup Market Operations, told reporters. The venue is located in the core area of the city, providing convenience to meet the public's demand for ice and snow entertainment and cultural consumption. The competition focuses on youth, extreme, and passion, introducing many fashionable and trendy brands to enhance the participation enthusiasm of young people. This event will help promote the development and popularization of ice and snow sports, and inspire more people to understand and love ice and snow sports. The hosting of the Ski Jumping World Cup, which unleashes the potential of the ice and snow economy, is a microcosm of the booming national ice and snow economy. With the start of a new season of ice and snow, the popularity of ice and snow tourism has greatly increased. Many regions have launched new measures and held new activities to continuously unleash the growth potential of the "ice and snow economy". According to Ctrip data, there was a high volume of bookings for Harbin tourism related products from December 15th to 31st. Except for Harbin, according to the booking situation of ski resort hotels, Changbai Mountain, Altay, Zhangjiakou, Yanji and other places are relatively popular. According to data from Tongcheng Travel, many tourists are planning their travel itineraries in Harbin, and hotel bookings in Harbin are expected to increase by 78% month on month in the next three months. The new snow season is coming, and major ski resorts in the north are gradually opening up. Areas with abundant ice and snow resources have received significantly increased attention. From November this year to March next year, Beijing will host 9 international ice and snow events. Based on the competition, Beijing Yanqing and other places have created multiple tourist routes. Major ski resorts in Chongli, Hebei Province have launched new projects such as night skiing and snow season study tours, and the newly built "Xueruyi" ski resort will also be open to tourists. The reporter learned that the supply of ice and snow tourism in Harbin and even the entire Heilongjiang province will be further upgraded. From November 8th this year to February 28th next year, Heilongjiang will launch a new round of ice and snow tourism "Hundred Day Action", launching eight major themed tourism routes such as "Chasing Dreams in the East Asia" and "Top of the Two Poles". The area of the Ice and Snow World will expand from 810000 square meters in the previous ice and snow season to 1 million square meters, and the number of ice and snow slides will increase from 16 to 24. In addition to traditional ice and snow tourism, the 9th Asian Winter Games will be held in Harbin, which will attract more tourists to the "Ice City". Inner Mongolia Alshan has launched themed products such as "Experience a Winter Nadam Ice and Snow Carnival" and "Complete an Ice Free River Drifting Extreme Challenge", as well as four themed routes and more than ten sports events, integrating more new formats and gameplay. Urumqi, Xinjiang is creating diversified products. In addition to the conventional skiing routes, it also offers products such as snow cycling, snow off-road, and ice and snow folk customs. The "Research Report on the Development of China's Ice and Snow Industry (2024)" shows that from 2023 to 2024, the number of ice and snow leisure tourists in China will exceed 385 million, and from 2024 to 2025, the number of ice and snow leisure tourists is expected to exceed 500 million. The total revenue of ice and snow leisure tourism is expected to exceed 700 billion yuan. The scale of China's ice and snow industry has grown from 270 billion yuan in 2015 to 890 billion yuan in 2023, and is expected to reach 970 billion yuan in 2024. The development of the ice and snow industry is showing a rapid growth momentum. The General Office of the State Council recently issued the "Several Opinions on Stimulating the Vitality of the Ice and Snow Economy through High quality Development of Ice and Snow Sports", which requires that by 2027, the total scale of the ice and snow economy should reach 1.2 trillion yuan. By 2030, the main industrial chain of the ice and snow economy will achieve high-level coordinated and integrated development, and ice and snow consumption will become an important growth point for expanding domestic demand. The total scale of the ice and snow economy will reach 1.5 trillion yuan. The combination of multiple favorable factors is driving relevant listed companies to accelerate their layout of the ice and snow economy. The Changbai Mountain side stated that ice and snow are the most promising resources for the development of tourism in Changbai Mountain. The company will vigorously expand its business based on resource advantages such as "powder snow, forest sea, rime, and hot springs". Rhine Sports has added new businesses such as ice and snow mountain tourism and sports, promoting the integrated development of "pan culture, tourism and sports". For the future development of the ice and snow tourism sector, Rheinsport stated that it will focus on the transformation and upgrading of the Xiling Snow Mountain scenic area, and create a four season tourism project that combines sports and cultural tourism. Aozhong Sports, a wholly-owned subsidiary of Origen, is committed to promoting the development of ice hockey in China. Orikin stated that the ice and snow industry continues to heat up, and the company will increase investment in ice and snow projects, while linking ice and snow sports with the company's products to promote consumer upgrading. According to a research report by Everbright Securities, the public's willingness to consume ice and snow continues to increase, and the supply side continues to make efforts. Coupled with multiple benefits such as policy support, the market capacity of China's ice and snow industry will continue to expand. From the manufacturing of mechanical equipment such as snow making and snow pressing, to the production of sports clothing and equipment, and then to sports fitness, leisure and health care, skills training, etc., the development prospects of related industrial chains are broad. (New Society)
Edit：Yao jue Responsible editor：Xie Tunan
Source：China Securities Journal
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