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World

Malaysian experts: The prospect of Chinese books' going global 'is vast, and the future of cooperation between Malaysia and China is promising

2024-11-29   

Malaysian experts recently stated in an interview with reporters that in recent years, China's book publishing industry has developed steadily, with diverse advantages in book content, quality, and price, which are welcomed by the local market in Malaysia. The Malaysian readership looks forward to more high-quality Chinese books going global, sharing more Chinese culture, experiences, and stories. Wu Hengcan, Chairman of the Malaysian Chinese Culture Center, stated that over the years, both ancient Chinese books such as "The Analects," "The Great Learning," and "The Art of War by Sun Tzu," which contain the wisdom of ancient Chinese sages, and modern books such as "The Yongzheng Dynasty," have filled Malaysian readers with anticipation. Wu Hengcan said, "As a major Eastern country, China has connections with Malaysia in terms of cultural traditions and cultural customs, and there is potential for cooperation between the two countries in related industries such as book publishing." He expressed the hope that more book publishing cooperation and cultural exchange activities will take root in Malaysia. Abdul Razak Aziz, a Malaysian publisher and exhibition art designer, has participated in international book fairs held in China multiple times as a member of the Malaysian delegation. He stated that China has rich experience in multiple fields, especially in addressing climate change and sustainable development. China's achievements and innovations can provide important references for other regions of the world. If these achievements are presented to non Chinese readers in a more convenient form, it will help to internationalize the dissemination of these experiences and attract more attention, learning, and research. During the reporter's visit, it was found that many local bookstores in Malaysia have dedicated areas to display Chinese books, introducing a relatively complete range of book categories, including modern and contemporary Chinese literature, classical literature, various novels, business management, social sciences, etc., as well as traditional calligraphy and painting and parenting education books. The Commercial Press located on Jalan Batrach in Kuala Lumpur offers a wide variety of Chinese books, attracting many local book lovers to come and choose from. The person in charge of the bookstore stated that in recent years, the proportion of books in China has increased. I believe that through further localized promotion and marketing, Chinese books will gain greater influence and a broader market in Malaysia in the future. (New Society)

Edit:Chen Jie Responsible editor:Li Ling

Source:Xinhuanet

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