AI joining the film and television audience for better experience (deep observation)
2024-11-25
The images of the divine beast Kunpeng, the exotic beast Yingyu, the ferocious beast Jiuying, the fire god Zhurong, and the water god Gonggong are all magnificent, fierce, and majestic, with visible hair and smooth movements, and realistic special effects... Inspired by the ancient Chinese classic "Shan Hai Jing", the AIGC original fantasy short drama "Shan Hai Qi Jing: Splitting Waves and Breaking Waves" combines AI (artificial intelligence) technology to create a wild and imaginative ancient mythological world. After the play was launched in Kwai this summer, the audience commented that its visual effect was shocking, "I didn't think it was made by Kering AI". Currently, the application of AI technology in the film and television industry is constantly deepening. With powerful data processing and learning capabilities, AI big models are profoundly influencing the film and television production process, optimizing audience experience, and injecting new vitality into the film and television industry. Participating in artistic creation from script creation to post production special effects, AI models can now significantly improve the efficiency and quality of film and television production, making them highly favored by the industry. Recently, Western Film Group Co., Ltd. released the "Chinese Film Content AI Assisted Creation Platform". This platform is based on a Chinese movie specific big language model, including three subsystems: automatic generation of script drafts, fine polishing of scripts, and multi-dimensional evaluation of scripts. According to Suo Yantao, Chief Planner of Xiying Group's AI Laboratory, the automatic script draft generation system can start from inputting creative ideas and generate a script of 40000 to 60000 words; The script refinement system can quickly refine and modify the script, and the opinions of the evaluation system mostly meet the expectations of the creator. In addition to assisting in scriptwriting, AI technology can also bring more exciting visual enjoyment to the audience. With the help of AI models, movies and TV dramas can present visual effects that are difficult to achieve in real shooting. The special effects scene of the Water God Gonggong breaking free from the mountains and breaking through the rocks in the micro drama "Shanhai Qijing: Splitting Waves and Breaking Waves" is unforgettable. Such shots are expensive in traditional film and television production, but with the help of AI technology, this special effect can be achieved with just one image. AI can not only add special effects and edit scenes, but also generate virtual scenes to replace real actors' performances. In the TV series "Under Strangers", Ali Li, a digital character from Alibaba Entertainment, plays the mysterious character "Er Zhuang". Through close-up shots, one can clearly see his subtle facial expressions, muscle movements, and even eye contact. AI can not only be a "good helper" for film and television companies to reduce costs and increase efficiency, but also a "good partner" for "human-machine co creation". The science fiction short series "Sanxingdui: Apocalypse of the Future" generated purely by AIGC "resurrects the historical and cultural heritage, unveiling the mysterious veil of ancient Shu for the audience. It is reported that the short drama applied more than ten advanced AIGC video technologies. Science fiction writer and professor at Southern University of Science and Technology, Wu Yan, believes that "Sanxingdui: Apocalypse of the Future" achieves "high fidelity" AI technology, "thick stacking" of rich elements, and "dense editing" of camera plots, demonstrating the potential of AI technology in film and television production. According to Qu Ji Xiaojiang, the head of Bona AIGMS production center, almost all the content in this short drama is directly generated by AI, and human intervention is only focused on building big data models and storyboarding, editing, and other areas of the film industry process. We treat AI as a collaborator, even placing it in the position of the main creator. The birth of 'Sanxingdui: Apocalypse of the Future' is actually the result of 'human-machine co creation', "said Qu Jixiaojiang. In the next few years, AI is expected to further integrate with the film and television industry, driving the entire industry towards intelligent and digital development. Industry experts believe that film and television production is not only a display of technology, but also an expression of art. "How to apply AI while maintaining artistic quality is the key issue for the future. In addition to empowering film and television creation, the introduction of AI has greatly enhanced the audience's sense of participation and experience. On major video platforms, intelligent AI dialogue tools have shortened the distance between viewers. For example, iQiyi's AI search function can help users directly access popular characters, plot names, and scenes through keywords. Youku's "AI Movie Search" function not only helps users with fuzzy search and film Q&A, but also "transforms" into virtual characters such as Li Bai and Tang Monk, accompanying users to chat in a tone that matches their character designs. With the help of AI models, viewers can also engage in deep conversations and interactions with their favorite characters. This is an exclusive smart TV drama tracker, fantastic "I accidentally found this AI player and interacted more and more frequently." "For the first time, the new play method made the drama chase more interesting." After the show "everlasting longing for each other 2" started, AI "drama chase" was welcomed by the audience. Many netizens have expressed that this feature enriches their experience of watching and watching dramas. AI "Chasing Drama" is jointly launched by Tencent's hybrid big model application "Tencent Yuanbao" and Tencent Video. With the multi round dialogue ability of the big model, AI characters can generate personalized communication content anytime, anywhere, and unlimited times. The relevant person in charge of the "Tencent Yuanbao" product team introduced that the parameter scale of the hybrid model has been expanded to a trillion level scale. By combining novel and script data for training and fine-tuning, it can highly restore the personalities, speaking styles, and emotional tendencies of characters in the work. In addition, based on image fusion generation and other technologies, AI technology can also allow the audience to participate in role-playing. For example, the TV drama "Shenyin" collaborated with Boundless AI in the promotion event "Shenyin · Illusionary World Painting", using AI photography technology to launch character costume photography. Users can use photos to train their personal models and transfer their faces to movie and television characters with just one click, achieving a "quick face change". This innovative interactive experience allows viewers to participate more directly in the series, increasing its exposure and attention. Regarding this, Zhang Hongsheng, Executive Dean of the School of Cultural Industry Management at Communication University of China, believes that cross-border new gameplay brings new imaginative space and new product forms to cultural production, and also promotes the interaction and integration of different forms of cultural consumption. In terms of the application scenarios of AI in the cultural industry, it has formed a multi-faceted interactive innovation from dialogue, plot, posters to virtual assistants, making online digital derivatives more interactive and immersive. There is a lot of room for expansion in the future, and it can form phenomenal applications. The AI big model is expected to further upgrade the audience experience, making movie watching more interactive and personalized. For example, by analyzing the audience's historical preferences, emotional states, physiological reactions, and other feedback, AI can adjust the plot and performance style in real time, changing the direction of the story during movie playback. Industry insiders say that this means every movie viewing can be a unique experience, and the content of the movie will vary depending on the audience's response. Assisting in Film and Television Promotion: "In iQiyi videos, long images and dialogue posters of film and television scenes can be generated, making it convenient for me to forward them to other social media platforms." A iQiyi user with the username "Xiaoshi" told me that recently, she watched the drama "Big Dream Returns Home". Unlike in the past, when she needed to manually take screenshots and puzzle make film and television posters, now she can directly recommend the drama to friends using AI generated exquisite materials. The application of AI technology has promoted innovation in film and television promotion. It is reported that AI has taken over 95% of iQiyi's promotional posters, and the response has been good. Dai Ying, Senior Vice President of iQiyi, stated that in the past, there were no posters for film and television projects during the proposal stage. However, now, after inputting script content and relevant text about character images, AI can output some concept posters, and later output promotional materials as references. In addition to being used for the production of promotional materials, AI big models can also serve as powerful "think tanks" for formulating promotional strategies. Through real-time and in-depth data analysis, AI models can provide reference for film promotion and increase the exposure of films. For example, Alibaba Pictures' Lighthouse Intelligent Promotion Assistant can predict the box office performance of films in advance, providing real-time observation dimensions for film producers and promotion teams, and correcting film promotions in a timely manner; It can also use the public opinion analysis function to analyze audience comments and summarize the highlights of the film, achieving interactive promotion that resonates and co creates with the audience. In addition to adapting to market changes and improving publicity efficiency, Tana, a researcher at the Journalism and Social Development Research Center of Renmin University of China, said that AI's in-depth data mining ability can accurately capture and identify the potential tipping points of films through learning and analysis, and provide more accurate publicity and distribution strategies for film and television companies. In addition, AI models can also help Chinese film and television dramas "go global" and promote Chinese films to the world. For example, the global film and television copyright trading one-stop cloud platform C-drama Rights built by Huace Film and Television has attracted more than 8000 film and television users from over 100 countries and regions worldwide since its launch two years ago. According to relevant personnel, its AIGC Application Research Institute has tailored a multilingual intelligent translation project for cloud platforms. By inputting the Chinese and English plot summaries on the cloud platform into the system, it only takes one minute to generate and output translation content in multiple languages including French, Spanish, Arabic, Japanese, etc. It is reported that the system has currently achieved synchronous output of multilingual plot introduction audio, accelerating and increasing the efficiency of film and television dissemination. In the future, by utilizing the powerful processing and content generation capabilities of AI, highly personalized customized services can be provided to target audiences in specific regions. By analyzing rich data such as past viewing records of audiences in the region and comment history on various movie websites, AI can accurately tailor promotional copy to make movies more popular among overseas audiences Tana said. (New Society)
Edit：Momo Responsible editor：Chen Zhaozhao
Source：
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Recommended Reading Change it 
Home
