Online literature achieves regenerative dissemination of culture and tourism
2024-11-22
In recent years, online literature has frequently crossed boundaries and gained popularity. Its characteristics of rapid updates, wide range of themes, and diverse forms can continuously generate new content that attracts the public, transforming cultural resources into cultural and tourism business opportunities. The cultural and tourism department is also grasping the new trend of upgrading cultural and tourism consumption, and is integrating the advantages of online literature IP into local tourism scenes, focusing on creating new cultural and tourism formats and scenes that combine cultural characteristics, immersion, and interactivity, such as immersive experience exhibitions, IP theme parks, and IP theme hotels, continuously meeting the needs of tourists and improving the social value and economic benefits of themed cultural and tourism projects. The novel 'Chang'an Twelve Hours' has become a well-known trend cultural IP under the network dissemination and film adaptation. In 2022, Xi'an created a large-scale immersive real-life tourist attraction - Chang'an Twelve Hour Theme Block, which became one of the hottest tourist attractions in the country that year. The integration of culture and tourism has a long history, where people learn through travel and travel through culture. Nowadays, poetry and distant places are no longer the exclusive elegance of literati, but the universal pursuit of a better life by the masses. In the era of digital media, the rise of online literature and the emergence of IP have shown new communication characteristics. The digital cultural space connects the "screen" and "journey", helping literature open the door of time and space and enter cultural tourism destinations. However, in the digital age of "one screen, ten thousand rolls", we are able to "see all the flowers of Chang'an in one day" between the lines, so why do we still long to search for the picturesque mountains and rivers in the journey of real life? If reading literary works is a dialogue between readers and a certain land, then travel is the embodiment of this dialogue. The scenery, history, and culture depicted by the author in literary works have already planted seeds of curiosity and longing in the hearts of readers. When readers step onto the land depicted in the book and the scenery on the paper leaps before their eyes, they seem to have truly entered the world of the novel. In the era of digital media, digital communication has given literature unprecedented "visibility", enabling it to rapidly spread through platforms and networks in secondary creations such as reader comments and sharing, giving specific cultural and tourism destinations new cultural connotations, and achieving the regenerative dissemination of cultural and tourism. Under the availability of digital technology, online literature has become a cultural medium that endows travel with meaning. The media imagination brought by the "marriage" with film and television deepens the cultural and tourism connotations of scenic spots, and the cultural IP formed becomes the "traffic code" of scenic spots, leading readers to integrate reality and virtuality during travel, breaking the "dimensional wall" between imagination and reality. It can be said that this is a journey that pursues resonance with literature, where readers gain profound emotional resonance through immersive experiences. This emotional experience has also reshaped their identification with local culture. Walking on the land described in literary works, readers transform from outsiders to vivid subjects who resonate and coexist with local culture. Through real experiences, individuals are no longer separated from the words in their works, but are awakened by cultural memories and deeply identify with them. The significance of integrating culture and tourism lies in promoting tourism through culture and promoting culture through tourism. The scenic area carries the natural scenery of China's beautiful rivers and mountains, as well as the long-standing national culture of a great country. Inheriting and spreading culture is the "talent" of cultural tourism activities. If we want to maximize it, we cannot do without the activation and empowerment of excellent cultural works such as literature. The Water Margin is located on Longhu Mountain, just as the Twelve Hours of Chang'an is located in Xi'an. Online literature is becoming a new carrier that drives and endows cultural tourism value. As Negroponte said in "Digital Survival," "We have entered a new era where artistic expression can be more vivid and participatory." In the digital age, online literature brings numerous beautiful scenery to readers, giving new life to the landscape and intertwining the dual journeys of readers' "bodies" and "souls. Let's travel together with online literature and rediscover the symbiotic relationship between literature and life, fiction and reality in specific locations. (New Society)
Edit：Momo Responsible editor：Chen Zhaozhao
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