Ski resorts across the country have opened for business one after another! The ice and snow economy is heating up
2024-11-21
The weather is getting colder, and the Wanlong Ski Resort in Chongli, Hebei is crowded with people. Skiing enthusiasts flock here to enjoy the passion and joy of ice and snow sports. In recent years, the achievements of "driving 300 million people to participate in ice and snow sports" have continued to consolidate and expand, and the "ice and snow fever" has spread throughout the country. Many regions have seized the opportunity to attract a large number of ice and snow sports enthusiasts with diversified products and high-quality services, helping to promote the integrated development of culture, sports and tourism. The General Office of the State Council recently issued the "Several Opinions on Stimulating the Vitality of the Ice and Snow Economy through High Quality Development of Ice and Snow Sports", promoting the transformation of "cold resources" into "hot industries", with promising prospects. In the new snow season, Altay, Xinjiang welcomes snow enthusiasts from all over the world by competing for facilities and service levels. On October 20th, Keketuohai International Ski Resort was the first to open its ski resorts. Early in the morning, skiing enthusiasts who were preparing to go up the mountain lined up in front of the cable car. According to Li Xiangbao, the marketing and planning manager of Keketuohai International Ski Resort, the ski resort has attracted over 3000 visitors just 10 days after its opening. Since November, the average daily number of tourists has exceeded 2000, with 90% of them coming from other provinces. On weekends, hotel rooms in the resort area are mostly sold out. As winter approaches, the number of tourists continues to rise rapidly. A good start is a microcosm of the booming development of the ice and snow economy, and it also adds confidence to the improvement and upgrading of ski resorts in various regions. Keketuohai International Ski Resort will upgrade and renovate 23 ski slopes, with a total sliding length of 61 kilometers. The homestays that can slide in and out will also be put into use. Jilin Beidahu Ski Resort has added 100 snow making machines, increased the number of ski slopes from 64 to 74, expanded the ski slope area from 239 hectares to 275 hectares, and increased the total number of hotel beds to 9000. In Chongli, various ski resorts have also undergone comprehensive upgrades to cableways, safety nets, and other facilities. Some ski resorts have also added services such as night skating and snow amusement parks. In order to meet the diverse needs of snow enthusiasts, snow resorts across the country are competing on hardware facilities and service levels. Jilin Changbai Mountain Wanda International Resort has added a children's skiing camp and vacation assistants, creating a more comfortable experience with more refined services. Keketuohai International Ski Resort has reached a cooperation agreement with the Vienna Ski Association in Austria to improve the standards of ski coach training and certification. The General Mountain International Ski Resort, located in Altay, has partnered with a French team to establish a ski academy, carefully designing training content to enhance the professional skills of ski instructors at the resort. Seize the characteristics and opportunities for development. Snow cannons roar, and pure white snowflakes fall on the winding snow path. The major ski resorts in Chongli are operating at full capacity to advance the progress of snowmaking. At the Wanlong Ski Resort, skiing enthusiast Ai Jin galloped down from the mountaintop, never tired of each trip. "The ski resort is finally open, and this year I will visit all the ski resorts in Chongli one by one." As one of the venues for the snow sports events of the Beijing Winter Olympics, Chongli enjoys a high reputation among snow enthusiasts at home and abroad. In the new snow season, there are many new highlights displayed here. Cuiyun Mountain Galaxy Ski Resort has designated an exclusive teaching area to enhance the night skiing experience. The brilliant starry sky and white snow complement each other, creating a romantic atmosphere; The Taiwu Ski Resort has opened multiple ice and snow amusement parks, as well as snow hiking routes, allowing different groups of people to enjoy themselves; Fulong Ski Resort has set up an extra long magic carpet and advanced ski trail area; The ski jumping platform will make its debut at the Genting Ski Resort... In addition, activities such as electronic music will also be staged in rotation. In the new snow season, each ski resort integrates elements of food, sightseeing, entertainment, etc. in addition to its main business, further enriching the tourism industry and allowing more tourists to enjoy winter in Chongli, "said Wu Lia, the relevant person in charge of the Chongli District Cultural, Radio, Television, Tourism and Sports Bureau in Hebei Province. Grasping the characteristics and development opportunities has become a reflection on the development of ice and snow tourism in various regions. In Jilin, Vanke Songhua Lake Resort focuses on enhancing the "cultural flavor" of ski resorts. Its marketing director, Huang Zhongrui, introduced that the resort will collaborate with cultural and tourism resources such as Jilin Meteorite Museum, night tours of Songhua River, and the Most Beautiful West Station to develop new ways for tourists to experience the charm of Jilin in one stop. The 9th Asian Winter Games will be held in Harbin, Heilongjiang Province in February next year. By coordinating the preparation for the Asian Winter Games and providing ice and snow tourism services, Harbin seizes the opportunity to increase the supply of ice and snow products. It will host brand events such as the International Ice and Snow Festival, Ice Picking Festival, and Yabuli Ski Festival, while launching 12 boutique tourism routes to continuously enhance its reputation. Organizing competitions and mass events such as the International Ski Federation's parallel slalom World Cup, International Ski Federation's snowboarding and freestyle skiing big jump World Cup, International Ski Federation's bobsleigh World Cup, and International Ski Federation's short track speed skating world tour (Beijing station) will be held successively in China, allowing people to watch high-level ice and snow sports at their doorstep. The data shows that hosting ice and snow sports events has a significant driving effect on economic development. At the beginning of this year, the 14th National Winter Games were held in Hulunbuir, Inner Mongolia, bringing a total of 32 billion yuan in sports and other consumption income to the local area. In recent years, Chongli has fully utilized the Winter Olympics legacy and continuously promoted the year-round operation of ski resorts. As of now, Chongli has held over 430 cultural and sports events this year. In the new snow season, nearly a hundred events such as the International Ski Federation Freestyle Skiing and Snowboarding U-shaped Track World Cup, Alpine Skiing Points Competition, and Alpine Skiing Far East Cup have settled in Chongli, running throughout the entire snow season. Organizing competitions and mass events, high-level events and mass ice and snow sports mutually promote each other. The China Cup Figure Skating Grand Prix will be held in Chongqing this month, marking the fourth year that the event has settled in Chongqing and driving ice and snow sports to become a new trend for national fitness in mountainous cities. As of April this year, Chongqing has built 6 ice skating rinks, 10 ski resorts (including 2 indoor ski resorts), and 6 roller skating rinks. Mass ice skating activities are flourishing, and citizens can enjoy the fun of ice and snow sports all year round. This snow season, Heilongjiang Province will continue to make efforts in developing mass ice and snow sports, with more than 300 mass ice and snow events such as ice marathons and urban skiing ready to take off. At the same time, more ice and snow sports venues are being built around the public by utilizing natural waterways, urban parks, and small mountain slopes. Yang Xuetao, Director of the Sports Economy Department of the General Administration of Sport of China, stated that since the beginning of this year, the General Administration of Sport of China has organized a series of activities such as "traveling with sports events" and "sports events entering scenic spots, neighborhoods, and commercial districts" to accelerate the development of the sports economy and achieve significant results. "In the future, we will guide various regions to hold diverse and rich ice and snow activities to better meet the needs of the masses and unleash the potential of the sports economy
Edit：He Chuanning Responsible editor：Su Suiyue
Source：People's Daily
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