The urban warmth behind the 'loss making business'
2024-11-15
Recently, the heartwarming news of "a restaurant in Beijing leaving a private room for delivery guys" has become a hot topic. According to reports, no matter how popular the noon passenger flow is, these two private rooms are kept unchanged, and the 25 yuan buffet with meat and vegetables can be opened for delivery for 12 yuan. The special private room warmed up the delivery guy and moved many netizens. According to business logic, this heartwarming lunch is indeed a 'loss making transaction', but the goodwill conveyed behind it is exceptionally valuable. A few years ago, seeing a delivery guy helping residents for free, the restaurant owner mentioned above was deeply moved and immediately had the idea of having a heart warming meal. After communicating with the street, the heartwarming station opened and has served nearly 90000 people in the past three years, benefiting more than 160 riders in the jurisdiction. Many social enterprises have heard of this and have also extended a helping hand, delivering ingredients to their stores, hoping that their owners can persist in doing good things. The relevant street trade unions and chambers of commerce also provided subsidies for restaurants, giving the love story a win-win and heartwarming ending. In recent years, new employment groups such as express delivery workers have been growing rapidly. They travel around, have strong mobility, and work outdoors year-round. In order to improve their working conditions, relevant departments, streets, and other businesses have coordinated the construction of many heartwarming stations, where meals can be discounted, summer can cool down, and winter can warm up, providing outdoor workers with a "never closing" home. In Tiantongyuan North Street, Changping District, the rider stations are distributed in an orderly manner, providing one-stop solutions for relaxation, eating, drinking, recharging and entertainment; In Chongwai Street, Dongcheng District, a rider friendly mobile food truck has been installed on the shopping mall's outer corridor, providing outdoor workers with an affordable solution to their dining difficulties. In addition to basic services, some streets also integrate resources such as convenience stores and barber shops along the route according to the needs of new employment groups, providing them with diversified upgrade services. The heartwarming station witnesses the flow of love and showcases the warmth of the city. A city is not just a forest of steel and concrete buildings, but also a place for people to stay. It is the responsibility of cities to pay attention to the thoughts, needs, and difficulties of different groups and provide them with sufficient care. From a broader perspective, empathizing and exchanging hearts can better stimulate the potential for urban co governance. Take Beijing as an example, in recent years, refined governance has been continuously upgraded, calling for more forces to join in. Mobilizing more people to take care of a beautiful home together is inseparable from developing a sense of belonging within oneself. As a delivery guy once said, "Having a solid meal really gives you a sense of home." It has been proven that injecting humanistic care into grassroots governance can have a significant impact. According to reports, "heartwarming stations" have warmed up outdoor workers, and many people have also started volunteering to give back to the community, visiting the elderly, providing transportation guidance, garbage sorting, and so on. Together in the city of Beijing, we are all Beijingers. In the "two-way rush" of love, this city is becoming increasingly harmonious and livable, benefiting everyone as well. (New Society)
Edit：Luo yu Responsible editor：Wang xiao jing
Source：Beijing Daily
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