The sky had just turned white, and the morning dew on the roadside grass had not yet faded. Lin Junhe, the deputy director of the Guyun Village Committee in Dajiang Town, Rong'an County, Liuzhou City, Guangxi, and a retired soldier, came to the kumquat orchard with a hoe and began his day's work. Under the shade of dark green leaves, golden and round kumquats hang on the branches, emitting a sweet fragrance. It will be on the market in half a month, and this year is another bumper harvest year, "Lin Junhe said happily as he looked at the kumquats hanging on the branches. In recent years, Lin Junhe has led the local villagers to vigorously develop the citrus industry, which has enabled the mountain orange farmers to catch the fast train to become rich, and he has become a famous new farmer in the local area. I used to grow traditional oil skinned kumquats at home, but their market competitiveness was not strong. It's not easy to walk on the road, so I have to take a ride to the county farmer's market at two or three in the middle of the night to grab a spot. When the market is poor, not only can you make money, but it's good if you can sell it Lin Junhe still vividly remembers his experience in the early stages of entrepreneurship. "Later, with the rise of e-commerce, my family and I decided to use e-commerce to open up sales channels and promote our hometown's agricultural products." From product selection to copywriting, to shipping and after-sales, Lin Junhe started learning e-commerce marketing from scratch, learning while doing, constantly exploring. Those of us who have served in the military, since we have done it, we must achieve results. "This sentence is often spoken by Lin Junhe. He led the establishment of the "Guinong" kumquat planting cooperative and Guyun Village Ecological Agriculture Co., Ltd., introduced technology to cultivate and improve kumquat varieties, developed a series of products such as "kumquat paste" and kumquat tea, and registered the "Juzhi" characteristic brand. In the second year of the establishment of the cooperative, the sales of kumquats doubled and increased. Over the years, the kumquat brand founded by Lin Junhe has become a local star brand. By 2023, the sales of kumquats by the "Guinong" kumquat planting cooperative will reach over 1 million kilograms, directly driving employment for more than 120 villagers and indirectly increasing income for over 800 people. Lin Junhe's exploration of the "kumquat standardized planting industry+e-commerce+poverty alleviation" kumquat marketing model has paved a new path for entrepreneurship and wealth creation. E-commerce platforms have become an important channel for the sales of Rong'an agricultural specialty products, with smooth skin kumquats and crispy honey kumquats exported to cities such as Beijing, Guangzhou, and Nanjing. Last year, Lin Junhe also connected with multiple supermarkets and fruit chain stores, taking kumquat sales to a new level. Diligent, daring, and honest "is the evaluation of Lin Junhe by his fellow villagers and partners. In 2021, during the election of the village committee, Lin Junhe received a high number of votes and was appointed as the deputy director of the village committee. Lin Junhe stated that he is focusing on new ideas for the development of "order based" and "traceability based" agriculture, shifting his focus from e-commerce sales to international market sales. I want Rong'an kumquat to go from the mountains of northern Guangxi to the world. "Lin Junhe is full of confidence in the future development. (New Society)
Edit：He ChengXi Responsible editor：Tang WanQi
Source：
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Military
Recommended Reading Change it 
Home
