From the China International Import Expo to the "Double 11" Dual Platform Resonance Showcasing the Heat of the Chinese Market
2024-11-14
At the 7th China International Import Expo, which recently concluded, exhibitors joined hands with cross-border e-commerce platforms to launch live broadcasts, showcase their first exhibitions, compete for first releases, and open first stores. The Expo resonates with e-commerce platforms on the same frequency, showcasing the heat of the Chinese market and promoting the continuous release of consumer potential. Ignite enthusiasm and enrich the "Double 11" shelves at the Expo. As the weather gradually cools down, down jackets have become hot selling products. During the Double 11 shopping festival, the down jacket category on Uniqlo's official flagship store Tmall platform achieved a turnover of over 100 million yuan. The increase in sales cannot be separated from the driving force of "star products". Uniqlo, a product specially built for winter in northern China to withstand the severe cold of minus 35 degrees Celsius, was quickly recognized by the market after the exclusive ice and snow down and high warmth products from Chinese Mainland first appeared in this Expo. Uniqlo has participated in the CIIE five times, bringing over 10 debut new products and multiple flagship star exhibits, achieving sales growth and market recognition, witnessing the magic of 'exhibits turning into products' and' products turning into explosive products' at the CIIE Uniqlo Greater China CEO Pan Ning said. The booth at the CIIE was crowded with people, and the live broadcast room was popular. During this year's CIIE, multiple e-commerce platforms held special events in conjunction with the "Double 11" promotion, promoting the rapid entry and online sales of nearly 70 exhibits from about 20 countries. Metro AG has set up a "special zone for entering the Expo" in its physical stores, and its German Sigede chocolate series, which was launched at this Expo, first appeared in some stores in Shanghai during the "Double 11" period. Yu Junxian, general manager of Metro AG's China Product Development Department, said that many of Metro AG's star exhibits have turned into real achievements. Industry insiders pointed out that the CIIE gathers global products and innovative technologies, and the "Double 11" event carries people's long accumulated consumption expectations. The CIIE enriches the shelves of the "Double 11" event with high-quality supply, effectively stimulating consumers' potential demand and continuously igniting their consumption enthusiasm. Highlighting vitality, "debut" and "first store" are highly favored. Many companies are competing for the debut at the China International Import Expo while opening their first stores on cross-border e-commerce platforms, reflecting the vitality of the Chinese market. This vitality is reflected in the increasing willingness of consumers to pay for the "first launch" and "first store", as well as their preference for technological, product, and service innovation. "This is a Jiawo Snow Mountain Cherry that we first launched at this Expo..." In the warm recommendation of the anchor, the Cherry from Chile of the fruit enterprise Xinrongmao Group gradually became popular on Tiktok, video number, Xiaohongshu and other platforms. Xinrongmao, who has participated in the CIIE for seven consecutive years, has partnered with domestic e-commerce partners such as Tmall Supermarket and Oriental Shopping to launch an online live stream at the CIIE site for the first time this year. Its Jiawo brand produces blueberries from Peru, snow capped cherries from Chile, and frozen durians from Thailand, with a total online sales revenue of nearly 1.5 million yuan. For international brands, localizing new products, getting closer to consumers, and building channels all face multiple challenges. The super large scale market, rich scene demand, perfect industrial supporting system, and developed e-commerce platform network in China have all created favorable conditions for the development of the first tier economy. Jia Meng, General Manager of Hema International, introduced that Hema Global Shopping has launched a "cloud launch" in the live broadcast room of this year's CIIE. Consumers can purchase Hema's first products online at the CIIE, and some products can be delivered to their homes in as fast as 30 minutes. Tiktok E-Commerce Global Shopping participated in the Expo for the first time this year, with brand exhibits from more than 10 countries. From the beginning of "Double 11" to November 5, the turnover of Tiktok E-commerce's global purchase of 439 overseas brands increased by more than 100% year on year. Over the past 7 years, a fast track of "exhibits to goods" import has been launched on the CIIE and e-commerce platforms, where Chinese and foreign enterprises seek cooperation and achieve mutual success. Unleashing potential, the postal area continues to expand. Based on China's strong logistics network, the postal area of e-commerce platforms continues to expand, and the reachable area of Jinbo Haowu continues to expand. This year, Xinjiang consumers welcomed the first free shipping "Double 11". According to the staff of the logistics experience center on Taobao platform, the "Double 11" started only three days ago, and the sales of Luosifen, women's bags and pet food sent to Xinjiang have soared. According to monitoring data from the Xinjiang Postal Administration, the cumulative volume of express deliveries in and out of Xinjiang from November 1st to 11th reached 68.498 million, a year-on-year increase of 31.7%, setting a new historical high for the same period. Pinduoduo fully bears the logistics transfer fees sent by merchants to remote areas. JD launched "remote area collection and distribution" on the "Double 11", and Taobao worked with merchants to promote the package mail business in five western provinces, including Xizang... In this "Double 11", more consumers can enjoy the pleasure of buying as they want and getting home with package mail. The wind of Double 11 not only passes through Yumen Pass, but also blows towards the whole world. During this year's Double 11 shopping festival, the threshold for Taobao Japan free shipping is 199 yuan RMB. Mr. Huo, who lives in Osaka, Japan, chooses to settle various goods at once to achieve logistics cost reduction. Singapore, Malaysia, Thailand, Japan, South Korea, Vietnam, Cambodia, and Hong Kong, Macau, and Taiwan have recently officially joined the Taobao Tmall overseas postal area; JD Global Sales has added two major shipping sites for Malaysia and Thailand, and users in the corresponding countries and regions can enjoy free delivery benefits after placing a certain amount of orders. Previously, overseas consumers shopping through Chinese e-commerce platforms had to go through "purchasing agents" through forwarding companies, which required several rounds of turnover. Under the effect of free shipping, overseas "explosive orders" are accelerating. At the beginning of Double 11, nearly 70000 merchants participating in cross-border free shipping on Taobao and Tmall doubled their transaction volume. Hong Yong, Associate Researcher at the E-commerce Research Institute of the Ministry of Commerce Research Institute, said that the expansion of cross-border parcel service areas demonstrates China's efforts to leverage its own advantages and actively promote internal and external economic circulation. This is also an opportunity for Chinese and foreign enterprises to increase cooperation and transform the "supply chain" into a "win-win chain". (New Society)
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
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