In recent days, the popularity of hairdresser Xiaohua, who has gained popularity due to her ability to understand the language, has skyrocketed and sparked controversy. Some peers have criticized the conscientious price of haircuts for "30 yuan for men and 45 yuan for women", stating that "this is disrespectful to the profession" and "it has lowered the industry's ranking, causing it to regress for more than 10 years." In response, Xiaohua said, "This price is not low. You have to believe that I set this price and it's only worth it. Of course, in the future, with technological progress, prices can increase, but now I think it's only worth this price." Nowadays, beauty and hairdressing are becoming more and more like a form of high consumption. A report shows that in 2021, the average unit price of beauty and hairdressing stores in new first - and second tier cities reached 263.1 yuan/person and 260 yuan/person, respectively, while in third -, fourth -, and fifth tier cities it reached 211 yuan/person, 170.7 yuan/person, and 157.5 yuan/person, respectively. The frequent triple digit consumption level, coupled with a high frequency of visits to the store, has really made many people exclaim that they are in pain. It is in this context that some peers have started to jump and oppose low prices under the banner of "for the good of the industry", and the "breaking defense" is unstoppable. Is hairdresser Xiaohua engaging in a 'price war'? Will this action really violate the 'rules of conduct'? To be fair, due to various factors such as rent, labor, and decoration, the price standards for haircuts vary in different regions, and cannot be simply "one size fits all". Furthermore, beauty and hairdressing belong to the service industry, and whether hairdressers can provide satisfactory services is an important basis for many customers to evaluate whether the fees are reasonable. Barber Xiaohua also mentioned in an interview that "in the future, with improved skills, prices can be increased. In the absence of a clear reference frame, the notion of engaging in a "price war" inevitably carries elements of arbitrariness, let alone disrupting industry norms. No one can walk out of the barber shop with a smile; Every haircut is a big gamble, but the outcome often leads to nine out of ten losses... Various jokes circulating online reflect the pain points of many consumers and also hit the stubborn problem of the current beauty and hairdressing industry, which is uneven service levels. The way to break through the deadlock may be found in hairdresser Xiaohua. For example, she has mastered the impressive skill of "cutting one handsome one". For example, she is able to listen patiently and has the ability to understand words. If the advancement of technology and the cultivation of personality require great effort and energy, then the commitment to integrity in business may be easier to achieve. Counting the recent reports: a 16-year-old boy was asked for 4000 yuan for a haircut and perm, and he wanted to spend 30 yuan on a haircut but ended up paying over 20000 yuan... The "sky high haircut" incident continues to be heard. The exorbitant haircut prices, diverse card deals, and brainwashing marketing tactics all make consumers feel pain. Therefore, the fair prices and honest management of hairdresser Xiaohua are even more precious and easily touch people's hearts. If one person can influence the entire industry, it proves that this industry should have been rectified long ago! The relevant person in charge of the local hairdressing association also said, "Her haircut price may have an impact on some people, but it depends on her own positioning and value. Xiaohua will not affect anyone." We hope that individual businesses can be less sarcastic and mocking, more progressive and humble, and more hopeful that the beauty and hairdressing industry can have more "repairs" and more beauty. (New Society)
Edit：Luo yu Responsible editor：Wang xiao jing
Source：southcn.com
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