Cultural China Tour | Beautiful and popular! The popularity of cultural and creative products reflects a new trend in the cultural and tourism industry
2024-11-12
Exquisite and unique Phoenix Crown refrigerator stickers, Tiangong Zaojing refrigerator stickers with built-in luminous effect, exquisite and transparent "Little Powder Stove" desserts... Recently, many cultural and creative products in museums have become popular, with high demand and many consumers even queuing up to buy them. "Popular cultural and creative products" have become a hot topic on the internet. These cultural relics and treasures that have gone through vicissitudes are now being revitalized in another form. A sticker is hard to come by ":" Phoenix Crown "and" Seaweed Well "have become popular! The two "Phoenix Crown Refrigerator Stickers" designed based on the cultural relic "Ming Xiaoduan Empress Jiulong Nine Phoenix Crown" in the collection of the National Museum of China have been on sale for three and a half months, with a total of 145000 units sold, making them the cultural and creative "sales champions" of the National Museum of China in the past 20 years. Around the IP of "Fengguan", Guobo has successively developed more than 10 series of products such as laptops and badges, all of which have been loved by consumers. In Beijing, another popular cultural and creative product is the Tiangong Zaojing refrigerator sticker. The prototype of this product is the "treasure of the ancient architecture museum" in Beijing, which is called the "ceiling in the ceiling" by netizens. The Tiangong Zaojing refrigerator sticker is divided into five layers, each of which is designed and drawn according to the true structure of the Zaojing. The sustained hot sales of cultural and creative products have further narrowed the distance between cultural relics and audiences, attracting more and more visitors to enter museums, witness the charm of cultural relics themselves, and deepen their understanding and love for traditional Chinese culture. Data shows that from October 8th to October 28th, the number of visitors to the National Museum of China reached 349000, an increase of 10% compared to the same period last year. Growth trend: Promoting consumption and driving employment. In recent years, museums across the country have combined traditional elements with modern aesthetics, using modern design concepts and technological means to create a series of cultural and creative products that are both in line with current aesthetics and practical, with a wider variety of categories. For example, the Chengdu Jinsha Site Museum has launched mooncake gift boxes based on six iconic cultural relics such as the Sun God Bird Golden Ornament, the Nanjing Museum has launched the "Small Powder Stove" dessert based on the Qing Qianlong Furong Stone Panchi Ear Cover Stove in its collection, and the Henan Museum has created three-dimensional assembly blocks based on the Shang Dynasty "Women's Good Owl Zun". The design inspiration for these cultural and creative products comes from the "star cultural relics" in various museums, and the "flow" of cultural relics has driven the "popularity" of cultural and creative products, thereby promoting consumption and employment. It is reported that the variety of cultural and creative products at Henan Museum has grown from 102 in 2019 to over 2000 today; The sales revenue increased from over 2 million yuan in 2019 to over 40 million yuan in 2023, and the number of cooperative enterprises reached nearly 200, directly driving employment of more than 2000 people and indirectly driving employment of more than 15000 people. At the 15th Cross Strait (Xiamen) Cultural Industry Expo and Trade Fair held recently, the cultural and intellectual property authorization exhibition was held for the first time, and many top industry groups participated in the exhibition. The exhibition lasted for 3 days, with a total of 30000 visitors and interactions. Over 2000 brands participated in cooperation consultations on-site, and the strategic cooperation transaction volume exceeded 100 million yuan. Among the 19 new professions announced by the Ministry of Human Resources and Social Security this year, cultural and creative product planning and operation specialists are among them. The data shows that there are currently over one million cultural and creative practitioners. The scale of the cultural and creative market is showing a growing trend, and the demand for related talents continues to increase. Continuous innovation: Keeping up with hot exhibitions and combining with the cultural and creative team of Gansu Provincial Museum, the cultural and creative dolls created based on the Chinese tourism symbol "Copper Running Horse" have become "internet famous" products. As of the end of 2023, the sales revenue of this series of cultural and creative products reached 7 million yuan. This year, the team closely followed the "Tianshui tourism trend" and launched the "Gansu (non) local specialty" series of plush cultural and creative products around the region and food culture of Gansu, becoming a new "internet celebrity". Cui Youxin, the head of the Cultural and Creative Center of Gansu Provincial Museum, stated that in the future, the design of cultural and creative products will be expanded to include cultural, functional, social, and entertaining elements. Recently, the exhibition "Diversity of Beauty - Art and Life in Ancient Greece" was exhibited to the public at the National Museum of China, and multiple cultural and creative products were simultaneously launched. The design is based on elements such as "the beauty of goddesses" and is in line with the exhibition theme. Zhu Xiaoyun, Director of the International Liaison Department and Curator of the National Museum of China, stated that the trend of "combining exhibition and creativity" has become prevalent. Professor Ding Ning from the School of Arts at Peking University believes that the hot sales of cultural and creative products reflect the "spillover effect" of museums. Future cultural and creative products are expected to develop towards segmentation and personalization.
Edit：Momo Responsible editor：Chen Zhaozhao
Source：XinhuaNet
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