Sports economy activates the development momentum of Qinba Mountain area
2024-11-11
Although it is already early winter, in Shiquan County, Shaanxi Province, located in the hinterland of the Qinba Mountains, whenever dusk falls, there are always many tourists from other places lingering on the old streets adjacent to the Han River. Usually, the 'golden period' for tourism after National Day has passed, but we have extended this' golden period 'by hosting various sports events and activities Yuan Guohui, Deputy Director of the Culture and Tourism Radio and Television Bureau of Shiquan County, said, "Following the competition to travel has been a hot topic in recent years. Against the backdrop of the integration of sports and tourism, the county has received a total of 5.4648 million tourists from January to September this year, with a total expenditure of 3.365 billion yuan, an increase of 7.65% and 10.14% respectively compared to the same period last year." From October 26 to 29 this year, the first Shaanxi Province Intellectual Games were held in Shiquan, attracting more than 1000 players to participate in six events including chess, international chess, and Go. Unlike many previous sports events, the organizers have moved the venue directly into a local scenic area. Shiquan is a national comprehensive tourism demonstration zone, with a total of 10 A-level scenic spots in the county. We have placed the competition in these scenic spots mainly to allow participants and spectators to enjoy the scenery, taste delicious food, and experience the fireworks and cuisine here while the competition is taking place Yuan Guohui stated. Zhu Xia, the team leader, coach, and athlete of the Xi'an team who won the international chess team championship in this competition, said, "Playing chess, listening to the rain, and enjoying the fog in the pavilion is a very wonderful competition experience." In 2021, the 14th National Games were held in Shaanxi Province. Hosting the National Games not only enriches and updates the venues and facilities suitable for sports competitions in the Qinba Mountain area, but also cultivates multiple teams capable of organizing and operating competitions. Since the beginning of this year, Shangluo City in Shaanxi Province, located in the Qinba Mountain area, has held multiple international events such as the 2024 International Volleyball Federation Beach Volleyball U19 World Championship and the 2024 World Orienteering Qualification Competition Shaanxi Shanyang Station, which have effectively promoted the healthy and rapid development of the local economy and society. Data shows that during the U19 Beach Volleyball World Championship, all 13 hotels in the central urban area of Shangluo were fully booked, with a year-on-year increase of 150% in passenger flow. The catering industry also grew by more than 20% compared to the same period in 2023. The director of the Beach Volleyball Department of the Volleyball Sports Management Center of the General Administration of Sport of China said that the introduction of beach volleyball competitions into cities is not only conducive to the popularization and promotion of this project, but also helps to enhance the reputation and visibility of the host city, which can be described as a "win-win situation". In Liuba County, located in Hanzhong City, Shaanxi Province, since 2016, six standard football training fields and one standard football match field with a capacity of 2000 people have been built to high standards in Yingpan Village. Supporting facilities such as athlete apartments, restaurants, and rehabilitation centers have also been constructed. This allows the local area to start hosting football matches, youth training and other activities. With the gradual formation of an industrial chain that integrates accommodation, leisure tourism, and local specialty sales, football brings about tens of millions of yuan in economic benefits to the local area every year. In Ankang City, where "nine mountains, half water, half fields" exist, the plush toy industry has emerged from nothing in just over six years. Nowadays, Ankang city has more than 800 plush toy enterprises (points) in operation, with a daily production capacity of over 1 million, employing 19800 people, and achieving a production value of 6.105 billion yuan in 2023. Its products are exported to more than 80 countries and regions such as the United States and Japan. More and more "Ankang made" plush toys have become irresistible mascots in various sports events. At the beginning of this month, Shiquan County held the 10th Shaanxi Province National Fitness Gymnastics Dance Competition and Gymnastics Carnival. Focusing on the integration of sports and tourism, the local government will also rely on the rich Qinba landscape resources, focusing on water events such as rowing, kayaking, Loong Boat racing, winter swimming, fishing, etc., to build a Houliu water sports town integrating event sightseeing, physical training, and sports rehabilitation. Yan Luhuai, director of the Shiquan County Sports Management Center, said, "We hope to use sports as a medium to attract more people to participate and experience in Shiquan, drive consumption growth, and promote the development of the county's economy
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
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