On the 6th, the State Council Information Office held a regular briefing on State Council policies. Yang Xuetao, Director of the Sports Economy Department of the General Administration of Sport of China, stated at the meeting that high-level ice and snow events will be increased in the future, and various regions will be encouraged to hold high-level ice and snow events according to local conditions. Yang Xuetao introduced that sports events have a huge driving effect on economic development. According to estimates, during the 14th National Winter Games, Hulunbuir received a total of 1.774 million tourists and achieved a total of 32 billion yuan in sports and other expenses. Yang Xuetao stated that according to the requirements of the "Several Opinions on Stimulating the Vitality of Ice and Snow Economy through High Quality Development of Ice and Snow Sports" released today, the General Administration of Sport of China will mainly consider three aspects: first, increase the supply of high-level ice and snow events, encourage localities to hold, host or apply for high-level ice and snow events such as the World Figure Skating Grand Prix, the Chinese Curling League, the International Skating Union Speed Skating World Cup, the International Ski Federation Snowboarding and Freestyle Skiing Grand Jumping World Cup according to local conditions, organize "National Popular Ice and Snow Season" activities, guide localities to hold various forms and rich content of ice and snow activities, and better meet the needs of the public. Secondly, we will promote the integration and development of sports events with related industries, organize "travel with sports events" activities in conjunction with Harbin Asian Winter Games and other related ice and snow events, release the "travel with sports events" 2024-2025 National Ice and Snow Season Activity Catalog, promote the integration of sports events with culture, tourism, and business, further unleash the potential of sports economy, expand ice and snow and related consumption. Thirdly, optimize the development environment of ice and snow sports events, further strengthen communication and coordination with relevant departments, and form a joint force in improving event service guarantees, developing ice and snow insurance products, optimizing consumer payment services, and continuously improving the operational efficiency of ice and snow sports events. In promoting the development of mass ice and snow sports, Yang Xuetao stated that the General Administration of Sport of China will continue to implement the "South Expansion, West Expansion, and East Expansion" strategy for ice and snow sports, including four measures. Firstly, we must adhere to precise focus and encourage more people, especially young people, to participate in ice and snow sports; Secondly, we must adhere to the principle of adapting measures to local conditions, guiding different regions to develop ice and snow sports with their own emphasis. We should promote regional cooperation in ice and snow sports, and form a development pattern of complementary advantages and positive interaction; Thirdly, we must adhere to innovative development, increase support for the application of new products, materials, and technologies in ice and snow sports, and guide more professional resources to extend to the front line; The fourth is to adhere to safety and order, widely carry out safety education on ice and snow sports, and formulate relevant standards. (New Society)
Edit：He ChengXi Responsible editor：Tang WanQi
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