Recently, two refrigerator stickers designed by the National Museum of China, inspired by the phoenix crown of Empress Ming Xiaoduan, have flown into the public eye, selling 145000 units in just three and a half months, becoming the museum's best-selling products in the past 20 years. In order to provide more cultural and museum enthusiasts with this "exclusive memory", the National Museum has set up a temporary sales point in the lobby and opened its doors in advance, making it convenient for friends who arrive early and queue up. Many tourists who have successfully purchased refrigerator stickers excitedly share: "The wooden version is both classical and fashionable, while the metal version incorporates AR technology. With just a scan of your phone, you can get a detailed view of the entire Phoenix Crown, as if cultural relics are within reach. The handmade beads also have a good hand feel, and the hat wings can be gently shaken, which is really exquisite and sincere." In addition to being heavy and complex in design, the "Phoenix Crown Refrigerator Sticker" is a vivid extension of the cultural connotation of cultural relics. Traditional cultural relics stand still in the glass cabinets of museums, often shrouded in a mysterious veil. The emergence of cultural and creative industries combines precious cultural relics with modern life, bringing them into thousands of households and becoming a bright spot in daily life. This transformation is not only formal, but also brings cultural relics, historical culture, and ordinary audiences closer together, allowing people to feel the charm of Chinese civilization anytime and anywhere, and promoting the dissemination and popularization of traditional culture. With the continuous hot sales of the "Phoenix Crown Refrigerator Sticker", the Phoenix Crown cultural relics located in the "Ancient China" exhibition hall of the National Museum of China have also become the focus, attracting more and more visitors. It is currently the only exhibit in the museum that needs to be queued up to visit. It is reported that from October 8th to 28th, the number of visitors to the National Museum of China reached 349000, an increase of 10% compared to the same period last year, showing a trend of "not being weak in the off-season". Not only "Fengguan refrigerator stickers", but many creative cultural and creative products are also in high demand. The "Tiangong Zaojing Refrigerator Sticker" from the Beijing Museum of Ancient Architecture, the "Yingqing Glazed Red High footed Cup Refrigerator Sticker" from the Hangzhou Museum, and the "Paper Carving Lamp Refrigerator Sticker" from the Dunhuang Research Institute... These cultural and creative refrigerator stickers are easy to carry and collect, embodying the emotions of "visiting here" in a small and compact manner, carrying a rich heritage, and serving as carriers of travel memories and emotional sustenance. As these products gain popularity, their social attributes become increasingly prominent, bringing rich emotional value to people. More and more users are showcasing and sharing exquisite cultural and creative works on social media platforms, which not only becomes an important way for them to express their personalities, but also inspires the younger generation's sense of pride and identification with Chinese civilization. The reason why cultural and creative products are widely popular lies in the designers' deep exploration of cultural connotations, as well as their emphasis on balancing the functionality and daily needs of the products. By accurately capturing the needs of the public and carefully refining the unique charm behind the products, they cleverly integrate the "cultural style" into the design details. Colorful cultural and creative products, like a kaleidoscope, tell the rich stories of China. Empowered by cutting-edge technology, they constantly explore and seek breakthroughs, bringing ancient cultural heritage into modern life with a new look and engaging in deep dialogue with contemporary people. The vivid breaking of traditional culture is not achieved overnight, but rather thanks to the profound accumulation of long-term policy support and cultural innovation practices. A series of successful cases have demonstrated the vitality of creative transformation and innovative development of Chinese excellent traditional culture, becoming beautiful waves in the new wave of traditional culture, making the national style and China-Chic deeply rooted in the hearts of the people, and demonstrating the beauty of cultural self-confidence. The excellent traditional Chinese culture will continue to flourish through innovation and shine even brighter in the new era. (New Society)
Edit：He ChengXi Responsible editor：Tang WanQi
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