What insights does the new explosion of museum refrigerator stickers bring
2024-11-01
Recently, the Tiangong Zaojing refrigerator sticker at the Beijing Museum of Ancient Architecture has become a top selling item in the cultural and creative industry, with cumulative sales exceeding 30000 units. The museum has implemented an online reservation and purchase restriction policy, and only those who have successfully made an appointment can go to the site to pick up the goods. At the same time, the Ming Xiaoduan Empress Fengguan refrigerator sticker from the National Museum of China has also been highly favored, becoming the museum's undisputed sales champion. Even in the drizzling autumn rain, there are still people willing to queue up at six or seven in the morning just to buy one. It seems that cultural and creative products have not had a "hit" for a long time. The sudden popularity of the two refrigerator stickers this time is somewhat sudden, but upon careful consideration, this sudden popularity is not so surprising. If the development of cultural and creative peripheral products represents a breakthrough in the cultural and creative economy and traditional culture, then the innovation and breakthroughs it requires, like cultural relics, obviously require time to settle. As introduced by cultural and creative designers, from the perspective of production cycle, it takes about a week to design a cultural and creative piece, especially when some unearthed cultural relics are unclear. Designers need to search for various information to restore the original appearance of the cultural relics as much as possible. In other words, cultural and creative products have never truly been "silent", simply because developing new products is a cyclical process. Whether it is the producers, designers, or consumers of the product, their love and adherence to traditional Chinese culture have never changed. The so-called cultural and creative boom is no longer a temporary trend, but has become a sustainable development with a steady stream, which is a situation that the public is happy to see. With the passage of time, more and more cultural and creative products are now balancing fashion, art, and practicality. Combining tradition with modernity, products can be appreciated, decorated, and worn, and "cultural relics" are being integrated into our daily lives in a cute way. Just like how people evaluate the two popular refrigerator stickers as "heavy and stylish" and "Chinese aesthetic that hits the heart", people give them high praise not only because they are "good-looking", but also because a small cultural and creative product vividly showcases the beauty of cultural relics and their representative traditional culture. This may also serve as a reminder for cultural and creative design institutions in the future: innovation in cultural and creative products should be based on understanding consumers' daily needs. At present, the two refrigerator stickers mentioned in the news are in short supply. In order to grab the refrigerator stickers, many people even started queuing outside the museum at four or five in the morning. Faced with such a hot scene, some experts and netizens are concerned that cultural and creative products will become the only purpose for people to come to museums, weakening people's attention to museums and cultural relics themselves. The design team of cultural and creative products also admitted that there are more introductions online on how to queue up to buy refrigerator stickers, but there is not enough knowledge about Fengguan cultural relics. The development and sales of cultural and creative products in museums are obviously not solely for commercial profit, and tourists specifically come to museums to buy cultural and creative products and make cards, which is not contradictory to understanding cultural relics, history, and traditional culture. This changed form of cultural dissemination and cultural experience has gained a lot of popularity for cultural relics and museums, and people are interested in cultural and creative products, which is essentially conducive to the better inheritance of traditional culture. Believe that a society's acceptance, understanding, and inheritance of traditional culture, as well as the social and cultural atmosphere it ultimately shapes, will inevitably be sublimated in the tangible, sensory, and consumable aspects of cultural relics and culture by ordinary people. (New Society)
Edit：CAI YITONG Responsible editor：MENGMENG
Source：gmw.com
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