Economy

Live streaming annual sales of 180 million yuan. The small bonsai here has grown into a big business

2024-10-31   

Entering the autumn and winter season, bonsai sales have reached a peak period. Compared to traditional large-scale bonsai, small and micro bonsai are smaller in size, showcasing the unique artistic technique of "seeing the big from the small" in bonsai culture, and their popularity continues to rise in the market. Sunqiao Town, Jingshan City, Hubei Province is the core area of Duijie white wax, with nearly 10000 villagers engaged in the Duijie white wax industry and up to 12 million large, medium, and small Duijie trees. And a pattern of integrated development has been formed around the industrial chain of white wax seedling breeding, horticultural landscape, large, medium, small and micro bonsai, and handicraft processing. The development of the bonsai industry in the local area relies on its unique resource endowment. Duijie white wax is a rare tree species unique to Jingshan, Hubei. Duijie white wax has solid wood and high toughness, making it suitable for tying, pruning, and shaping. It is known as the "living fossil of plants" and the "king of bonsai". After seeing the popularity of the bonsai industry in his hometown, Zhang Wei resigned from his job in Beijing and returned to his hometown to learn how to make bonsai from his father. He set his sights on the new track of small and micro bonsai. There are resources in the local area, the father has skills, and the son has brains. Through online live streaming, the business of Zhang Wei's small and micro bonsai quickly became prosperous. Holding the scissors handed down by the ancestors in one hand, and connecting to the Internet in the other hand, young people engaged in bonsai industry in Jingshan, Hubei, take the e-commerce express to sell bonsai to more distant places. Ma Amin and his wife currently live stream for 3 hours a day, with sales reaching around 1500 yuan. Their clients are from Heilongjiang, Jilin, and Liaoning in the north to Yunnan, Guangdong, and Fujian in the south. In 2023, there will be nearly 100 online live streaming sales teams for white wax bonsai in Jingshan, Hubei, with more than 300 anchors and an annual sales of 180 million yuan. At present, Sunqiao Town in Jingshan City, Hubei Province has built 390 high-quality white wax parks and over 800 seedling bases, driving nearly 20000 people in the town to find employment and increasing per capita annual income by 35000 yuan. Small bonsai has become a green and prosperous industry in the local area, and the local people are getting better and better with the gifts of nature and constantly improving their skills. (New Society)

Edit:Yao jue Responsible editor:Xie Tunan

Source:China Central Television (CCTV) Finance and Economics

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