During this year's National Day Golden Week, the daily average number of visitors to Qiandao Lake Scenic Area in Hangzhou ranked third in Zhejiang Province, with a total of 95900 visitors received, a year-on-year increase of 14.63%. This is my second time traveling to Chun'an. I heard that Moonlight Island offers night tours and the opportunity to enjoy light and shadow art exhibitions. So my family went there, experiencing both familiar flavors and many new experiences Sitting on the antique painted boat, accompanied by the cool breeze, Ms. Jiang, a tourist who was about to end her journey, expressed her unfinished thoughts. With upward data and fantastic travel methods, this tourism town, ranked 15th in China's county-level tourism competitiveness, is constantly "emerging" and moving towards "novelty". More than 40 years ago, the sound of the horn of the "Qiandao Lake No.1" departing from the port opened the prelude to the transformation of Qiandao Lake from a reservoir to a scenic spot. Cruise ships witnessed and participated in the tourism development of Qiandao Lake. To meet the growing demand for tourism services from tourists, Qianlv Group has invested 24 million yuan this year to comprehensively upgrade and renovate three old ships, including "Qiandao Lake 387". From simple passenger ships 40 years ago to the innovative application of new cruise technology in tourism transportation, the Qiandao Lake Scenic Area is now equipped with high-end luxury passenger ships, luxury leisure cruise ships, and various large, medium, and small functional cruise ships. This not only brings new and comfortable travel experiences to tourists, but also brings a new atmosphere to the development of tourism in the scenic area. Faced with the new changes of popularization, quality, and diversification in the current tourism market, in addition to updating the hardware of cruise ships, Qiandao Lake Scenic Area has taken the construction of "five cities" such as Chun'an "City of Art," "City of Love," "City of Sports," "City of Beer," and "City of Caviar Sauce" as the starting point, continuously promoting the transformation of Qiandao Lake tourism from pure sightseeing to diversified life and leisure tourism and immersive experience tourism that combines "technology+," "culture+," and "sports+," and doing a good job in "tourism+". Culture is the soul of tourism, and tourism is the carrier of culture. Around the construction of the "City of Art", on the eve of National Day, Qianlv Group and China Academy of Art jointly held the 2024 Second Qiandao Lake International Light and Shadow Art Biennial. The exhibition features art light and shadow works with the theme of public space and nature, using light as a medium to achieve the integration of human and nature, bringing visitors a "new experience". In addition to trendy art forms, traditional intangible cultural heritage has also been revitalized under the promotion of Qianlv Group. At this year's "Spring of West Lake" art exhibition, the original anti-corruption drama "How to Be an Official" officially appeared. The touching story of "Without the people, there can be no country. Without responsibility, how can one be an official", the passionate lyrics, and the warning of ancient times compared to the present, demonstrate a positive attempt to explore and innovate the art of national intangible cultural heritage drama. By leveraging the unique resources of Xiajiang and Lake areas, we will focus on launching red tourism routes; Build a night economy brand around the upgrading and transformation of Xiushui Street's Night City; Launch a batch of domestically leading lake leisure tourism products and build a lake leisure brand; Based on Yuandao Island, we cooperate with more than 10 wedding photography institutions in Hangzhou, Shanghai, Suzhou, and other places to create a wedding photography and travel photography base in Qiandao Lake, and build a wedding photography (travel photography) brand... Relying on unique cultural heritage and rich tourism resources, Qiandao Lake Scenic Area is building a complete tourism product matrix. In addition to excellent cultural and tourism products, there are also various trendy "traffic codes" that attract tourists. By strengthening the creation of IPs such as short dramas and sports events, the Qiandao Lake Scenic Area has sparked a new trend of "traveling with short dramas" in cultural and tourism. After watching this short drama, my friends and I set our National Day travel destination at Qiandao Lake in Chun'an for an in-depth tour Mr. Wang, a tourist from Ningbo, Zhejiang, said. Mr. Wang's term "short drama" refers to the first national cultural and tourism short drama released this year, "Travel Miracle of Qiandao Lake". The drama showcases the unique attractions of Qiandao Lake Scenic Area, such as Meifeng Range Rover, as well as the cultural and tourism resources of Chun'an County, including intangible cultural heritage, agricultural and sideline specialties, and leisure facilities. It has sparked a trend of "following the short drama to visit Qiandao Lake". In August of this year, the short drama "Travel Miracle Qiandao Lake 2" and the love variety show "Travel Love" were officially announced to bring more "film and television adaptations" to Qiandao Lake. In addition, Qiandao Lake Scenic Area has also taken advantage of the heat of the Asian Games to openly recruit event operation specialists from the society, form an event operation team, and create brands such as event economy, outdoor camping, lake cycling, fishing and leisure, driving travel with the event; On the occasion of Qixi, the 2024 Thousand Island Lake Qixi Valentine's Day "City of Love" theme activity was held to travel with love... With products and popularity, how to further "break through" from many scenic spots? The Qiandao Lake Scenic Area grasps the focus of new quality productivity in the transformation and upgrading of the cultural and tourism industry, and uses modern technological means to make efforts in scene innovation. During the National Day holiday, unmanned manned sightseeing aircraft made their debut at the base, attracting many tourists to take photos and check in. Many tourists expressed their great anticipation for the new experience of low altitude tourism in Qiandao Lake in the future. (New Society)