As an emerging shopping method, group buying fits the fast-paced and convenient lifestyle needs of modern people and occupies a place in the consumer market. It is particularly important to eliminate chaos, promote the standardized and healthy development of group buying, and strengthen governance. Open the mini program, browse product information, click on group purchase, make a prepayment, wait for delivery... With just a few simple steps, consumers can buy their desired goods at home. In recent years, group buying has rapidly emerged with its unique pre-sale shopping model, attracting a large number of consumers with its convenient operation and low prices. However, while bringing convenience, it has also given rise to a series of chaos, such as "rolling payments and running away", "mismatched goods", "routine marketing", and "service shrinkage". These problems not only seriously infringe on the legitimate rights and interests of consumers, but also restrict the stable development of e-commerce platforms. The reason for the chaos of group buying is that the qualifications of the initiators of group buying are uneven. Currently, group buying is often initiated by group leaders or individuals who register online stores to open groups. The market entry threshold is relatively low, and some group leaders and individuals lack the necessary operational qualifications and legal awareness, which makes it difficult for consumers to effectively protect their rights when encountering problems such as false shipments and delayed shipments. Secondly, the operating and development costs of mini programs are relatively low, and some mini programs are nested in a nested manner, posing severe challenges to platform supervision due to frequent network jumps. Despite facing many challenges, group shopping still meets the fast-paced and convenient lifestyle needs of modern people, occupying a place in the consumer market, especially favored by young people. It is particularly important to eliminate chaos, promote the standardized and healthy development of group buying, and strengthen governance. To effectively address the chaos of group buying, efforts need to be made in the following aspects: firstly, the platform should take on regulatory responsibilities, increase investment in technological research and development, improve the regulatory system, and plug regulatory loopholes. Specifically, the platform needs to strengthen the access review and filing management of mini programs, as well as enhance the audit and supervision of merchants who have joined, and promptly issue rectification notices for non compliant mini programs and merchants, and if necessary, clear them out. Secondly, merchants need to clarify their own main responsibilities, consciously abide by laws and regulations, and effectively safeguard consumer rights and interests. Finally, consumers should also be vigilant, collect information from multiple sources, identify the authenticity of e-commerce platforms, and actively seek legal solutions when encountering after-sales problems. As an emerging shopping method, group buying is both promising and challenging. Only by working together to strengthen the rectification of chaotic group buying can we ensure its healthy and orderly development, and create a better shopping experience for consumers. (New Society)
Edit：Luo yu Responsible editor：Wang er dong
Source：ECONOMIC DAILY
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Sci-Tech
Recommended Reading Change it 
Home
