From having enough to eat to having a good meal, residents' dietary consumption concepts are constantly upgrading, shifting from survival oriented consumption to quality oriented consumption. Baked goods are widely popular for their casual, exquisite, and delicious attributes, and the market size continues to expand. Data shows that the size of China's baked goods market will reach 306.99 billion yuan in 2023, and the baked goods market will maintain a growth rate of about 10%. It is expected that the number of baked goods stores nationwide will reach about 610000 by 2026. With the deepening implementation of the Healthy China strategy, people's health awareness is constantly increasing, and the demand for health products is becoming more and more vigorous. In the baking industry, consumers are increasingly inclined towards low sugar, low-fat, additive free, and healthy baked goods, as well as higher requirements for ingredients. It is in this context that Gu Cha Cha's five grain and mixed grain baking products have emerged. Faced with people who are sensitive to gluten and have strict control over carbohydrate intake, Mu Tong, founder of Beijing Guchacha Food Technology Co., Ltd. (hereinafter referred to as "Guchacha"), decided to abandon the traditional baking ingredients of flour and wheat bran, and instead use grains and cereals as the main raw materials without adding flour, subverting the inherent mode of traditional baking. This innovation not only reduces the calorie and sugar content of the product, in line with modern people's pursuit of a light and healthy lifestyle, but also provides consumers with a burden free health enjoyment. After three years of repeated experimentation and improvement, the R&D team has successfully produced over a hundred series of miscellaneous grain baking products that combine appearance and taste. The R&D personnel of Guchacha stated that due to the rough texture of whole grains, in order to develop products that not only retain the original flavor of miscellaneous grains, but also meet the modern population feel, Guchacha's R&D personnel have conducted dozens, hundreds, or even thousands of experiments on each product from grain ratio to baking temperature and raw material moisture control. According to the "Chinese Residents' Balanced Diet Pagoda (2022)", the first layer consists of grains and potatoes, which are the main source of dietary energy, and grains are an important characteristic of a reasonable diet; The second layer of vegetables and fruits are two types of foods encouraged in the dietary guidelines for people to consume more. But in the fast-paced modern life, it is not easy to ensure a balanced and reasonable daily intake of grains, potatoes, fruits and vegetables. Introducing grains, cereals, and vegetables into baking not only significantly enhances the nutritional value of the product, but also effectively improves its taste and flavor, providing consumers with a new choice that meets their health needs. In this era of pursuing health and deliciousness, Gu Cha Cha, with its profound industry background and innovative research and development concept, has successfully integrated various grains and cereals into baking, bringing consumers a new experience of healthy baking products. Mu Tong stated that in the future, Gu Chacha will continue to lead the trend of healthy and healthy baking, injecting new vitality and possibilities into the development of the baking industry. (New Society)
Edit：He ChengXi Responsible editor：Tang WanQi
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