"This is the most suitable cosplay for Chinese people!" Recently, an immersive experience project of "Follow the head of the delegation to fight the county" in a scenic spot in Linyi City became popular. The project resembles the scene of "attacking Ping'an County" in the TV drama "Bright Sword", where tourists, under the command of the "team leader", launch a fierce attack on the county town with knives, guns, and props. With "going out to see" becoming a popular way of life, various regions have realized the potential for the development of the cultural and tourism industry and are striving to promote their own scenic spots to attract tourists. One major direction is to develop immersive tourism projects with "internet celebrity attributes" and create explosive topics on social media. Following the team leader to attack the county town is a typical case. It is reported that by simulating the anti Japanese war scene, tourists can not only experience the tense atmosphere of "battle" firsthand, but also awaken people's love for red classics and historical culture, trigger active sharing and diffusion, and quickly rush to the hot search. Today, people's definition of "tourism" is no longer just a superficial view of scenery, but a greater emphasis on deep experiences and spiritual resonance. This requires various scenic spots to change their mindset. On the one hand, they should abandon the mentality of "buying and selling with one hammer" and bid farewell to the simple "ticket economy"; On the other hand, it is necessary to deeply explore the value connotation of scenic spots and integrate historical, cultural, artistic, leisure and other elements into tourism projects. In terms of specific forms, it is also necessary to constantly innovate the way of expression and presentation, such as using modern technology to create a more immersive and interactive tourism experience for tourists. By shaping tourism through culture and showcasing culture through travel, we can make the cultural and tourism experience more rich and fresh. Of course, in the process of innovating cultural and tourism experiences, attention should also be paid to grasping the degree. Many tourist attractions, especially red ones, have a rich historical and cultural heritage. The development of immersive projects must ensure the authenticity and seriousness of the content, avoiding vulgarity, "low-level red" and "high-level black". Previously, in some revolutionary memorial sites, there have been instances of social commentators promoting "destiny" and "divine will" to enhance the effectiveness of their explanations; In recent times, an immersive experience project that simulates the exile of ancient prisoners has also sparked controversy over "consumer suffering"... If the responsibility and boundaries of cultural and tourism innovation are blurred, it will only be counterproductive. Innovation and change while guarding boundaries, bold play also requires skillful play, such cultural and tourism innovation can grasp the "traffic password". (New Society)
Edit：Luo yu Responsible editor：Wang er dong
Source：Beijing Daily
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