The integration of culture and tourism creates a new and vibrant consumer market - inventory of the 2024 National Day holiday
2024-10-09
In the golden autumn of October, the mountains and rivers are beautiful. Red flags fly in the streets and alleys, stations and airports are bustling, popular attractions are crowded, cinemas and theaters are packed... During this year's National Day holiday, consumer markets around the world are hot and bustling, and China is full of vitality. The holiday economy continues to release its vitality. On the morning of October 1st, 123000 people gathered at Tiananmen Square to witness the historic moment when the Five Star Red Flag was raised on the 75th anniversary of the founding of the People's Republic of China. As the last note of the national anthem ends, the five-star red flag rises to the top of the flagpole, and peace doves and balloons are released into the sky. People are still not satisfied, waving the five-star red flag in their hands. "I love you, China!" The crowd burst into cheers. Chinese red "is the most eye-catching bright color during this National Day holiday. At He Long's former residence and He Long Memorial Hall located in Sangzhi County, Hunan Province, some young tourists collect red cultural relics stamps in the stamp area with "stamped books". We must continue to inherit and promote the red spirit, never forget our original intention, and forge ahead, "said Wang Chen, a tourist from Anhui province. The Nanjing Yangtze River Bridge, with red lights shining on the bridgehead; The "Growing Together with Our Motherland" themed event at the Xibaipo Memorial Square in Hebei Province has attracted many tourists to stop and visit; On the banks of Nanhu Lake in Jiaxing, Zhejiang, 75 artists and 75 children sang the song "Navigation" in a flash mob format... A touch of "Chinese red" adorns the north and south of the country, offering deep blessings to the motherland. Checking in at red landmarks, visiting revolutionary sites, and appreciating red plays have become a trend for people to celebrate the birthday of New China. According to Meituan data, during the National Day holiday, the search volume related to red scenic spots increased by 71.8% year-on-year, with Hongqi Canal, Zunyi Conference Memorial Hall, Jinggangshan and other scenic spots being the most popular among tourists. According to Ctrip data, the daily average order volume of classic red tourism scenic spots during holidays increased by 70% year-on-year. The integration of culture and tourism unleashes vitality. As night falls and the lights begin to light up, check-in spots such as Ziyun Tower and Ladies' Hall in Xi'an's Datang Furong Garden are crowded with tourists dressed in traditional Chinese clothing. During this holiday, visitors to Datang Furong Garden were almost packed every day. According to the data center of the Ministry of Culture and Tourism, during the National Day holiday, there were 765 million domestic trips, a year-on-year increase of 5.9% on a comparable basis and a growth of 10.2% compared to the same period in 2019; The total expenditure of domestic tourists on travel was 700.817 billion yuan, a year-on-year increase of 6.3% on a comparable basis and a year-on-year increase of 7.9% compared to the same period in 2019. The 'Treasure Town' continues to break through boundaries. Feizhu data shows that the growth rate of holiday travel bookings in Chongqing Wulong, Hainan Lingshui, Xinjiang Kunyu, Yunnan Pu'er and other places leads the country. According to data from Didi Chuxing, the demand for long-distance taxis in third - and fourth tier cities has increased by 130% compared to before the holiday. Compared with the May Day holiday, the daily demand for long-distance taxis in Altay, Xinjiang, Yichun, Heilongjiang, Baishan, Jilin, and Wuwei, Gansu has all increased by over 160%. Various regions adhere to shaping tourism through culture and promoting culture through tourism, innovating and launching a series of new cultural and tourism gameplay and scenarios to further unleash consumption potential. On the evening of October 2nd, an intangible cultural heritage fashion show was held on Qilou Old Street in Haikou. Models dressed in traditional ethnic costumes walked onto the runway, showcasing the beauty of ethnic minority intangible cultural heritage costumes. During the National Day holiday, nearly a thousand intangible cultural heritage themed activities were held in various regions through exhibitions of high-quality intangible cultural heritage and experiences of intangible cultural heritage customs, enriching the supply of the tourism market. Valuing cultural heritage is a prominent feature of this year's National Day tourism market. According to Meituan data, during the National Day holiday, the search volume for ancient architecture and temples increased by 126% month on month, and cultural relics, exhibition halls, and other related scenic spots became the most popular categories for consumption. According to data from Didi Chuxing, the demand for taking a taxi to ancient cities and towns has increased by 111% compared to before the holiday. This year's National Day holiday offers a wide range of films, covering genres and themes such as war, action, suspense, and science fiction. According to statistics from the National Film Administration, during the National Day holiday (October 1-7), the box office of movies nationwide was 2.104 billion yuan, with 52.09 million viewers. Among them, the box office of domestic films was 2.017 billion yuan, accounting for 95.87%. Music festivals, concerts, and other entertainment activities are diverse and colorful. According to the value-added tax invoice data from the State Administration of Taxation, the sales revenue of holiday movie screenings, literary and artistic creations and performances, and digital cultural services increased by 18.7%, 51.7%, and 178.7% year-on-year, respectively. According to Feizhu data, Hangzhou Olympic Sports Center Gymnasium and Shanghai New International Expo Center, which host cultural and entertainment activities, have become popular business districts for holiday hotel bookings. When the night market closed with the booming development of new consumption, morning market stalls were set up. This National Day holiday, Changsha night market and morning market are seamlessly connected and open 24 hours a day. Innovating market supply in various regions, promoting the continuous expansion of 24-hour consumption scenarios, and continuously increasing consumer vitality. According to the value-added tax invoice data from the State Administration of Taxation, during the National Day holiday, the average daily sales revenue of consumer related industries increased by 25.1% year-on-year. Among them, the sales revenue of the snack and fast food industries increased by 8.1% and 9% respectively year-on-year; Camping and homestay sales revenue increased by 43.2% and 6.3% respectively year-on-year. According to Meituan data, during the National Day holiday, in store consumption of lifestyle services nationwide increased by 41.2% compared to last year's holiday, with daily average consumption of tourists increasing by 69.6% year-on-year. Driven by the policy of exchanging old for new consumer goods, the sales of home appliances in the market are booming. According to JD data, the sales of home appliances during the National Day holiday increased by 67% year-on-year; Suning's nationwide store holiday customer flow has increased by over 200% year-on-year, and trade in orders have increased by 132% year-on-year. During the National Day holiday, consumer formats continue to innovate, and new types of consumption are flourishing - the first store launch unleashes vitality. HOKA's first national image store and ANTA's flagship store for Chongqing image collection... Recently, over 50 first stores have opened in Chongqing. During the holiday, I came to Chongqing for tourism and took some time to visit my favorite first store. I bought a few clothes, "said Zhao Mingda, a tourist from Jiangsu. Sports consumption is gradually heating up. During the National Day holiday, sports events are in full swing in Beijing, Shanghai, and other places. The Guizhou "Village Supermarket" football friendly match and the Yunnan Sailing Open have stimulated the public's enthusiasm for participation, showcasing a new trend of "traveling with the events" for vacation. Some foreign media have also captured the vitality of China's holiday consumption. The website of The Straits Times in Singapore reported that during China's National Day holiday, people flocked to restaurants, shopping malls, and tourist attractions. The Manila Times, citing relevant analysis, stated that the rebound in consumption, coupled with a series of growth promoting policies recently announced, will inject new impetus into promoting China's economic development. The hot holiday economy highlights the vast market, strong economic resilience, and great potential of our country, and also shows the world a vibrant China Pang Chaoran, Associate Researcher at the Research Institute of the Ministry of Commerce, said. (New Society)
Edit：NiChengRan Responsible editor：Chenze
Source：XinHua Online
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