Recently, the World Design Capital Conference with the theme of "Boundless Design, New Quality Growth" opened in Shanghai. As a representative enterprise of Shanghai's fashion consumption industry, Dewu App participated in the exhibition. In front of the booth, Dewu App's innovative 3D application "Shoe Museum", the first AR trial watch experience, as well as fashion trends and new products from well-known domestic and foreign brands, attracted everyone's attention. It not only showcased the latest consumption trends of contemporary young people, but also demonstrated Shanghai's technological creativity and fashion consumption vitality in building an international consumption center city. Post-95s Xiaolin was experiencing the Dewu Shoe Museum in front of the Dewu platform. He put on an Apple Vision Pro headset and "immersed" in the various brands and styles of sneakers displayed in the museum. Clicking on the sneakers on the rack woke up the 3D model of this pair of sneakers. Every detail could be seen, and the material effect and production process were very realistic. "It's so amazing, the realism is no less than a pair of physical sneakers placed in front of me." Xiaolin then experienced the Dewu AR try on function, which is the first AR try on watch experience in the industry. He can select and try on more than 70000 watches. "As long as the camera is aimed at the wrist, the real wearing effect can be presented, and the size can be adjusted.," Xiaolin said while experiencing, The effect is very realistic, not only accurately reproducing the proportional relationship between the watch diameter and wrist, but also the details of the watch are very realistic, even simulating natural indentation and shadows. These immersive functions can help users obtain a better consumption experience and help consumers make consumption decisions. "The person in charge of Dewu App introduced that" Dewu has the world's largest sneaker model library, which has already included more than 20000 pairs of sneaker models from many well-known brands such as Li Ning and ANTA. With the support of head mounted devices, we can display the sneaker models in real 3D, breaking the boundaries of time and space for users and bringing immersive shopping experience. "In addition, Dewu App has independently developed a series of experiences such as AR makeup fitting, shoe fitting, watch accessory fitting, etc. Leading in accuracy among global peers, Filling the gap in the AR high-precision fitting market in the e-commerce field. Technological innovation provides richer scenarios for the presentation and experience of fashion design. As a popular authentic e-commerce platform and lifestyle community among young people, the launch of new products from globally renowned brands gathered on the Dewu App also allows young people to obtain the latest global design fashion with zero time difference. On site, joint merchandise from well-known domestic and international brands such as Jeff Hamilton, Hennessy, ZIPPO, Starbucks, Disney, etc. were exhibited, providing consumers with diversified and high-quality consumption choices and enriching their fashion shopping experience. It is reported that both China-Chic domestic brands, original cutting-edge brands and international famous brands have made their new product debut and exclusive debut through DOW App, and have felt the full power of young consumption. Data shows that since the beginning of this year, the number of new products launched on the DeWu App has doubled every quarter. The person in charge of the DeWu App stated, "Based on Shanghai's fashion genes and inclusive cultural atmosphere, DeWu will continue to explore technological innovation to enhance consumer experience, launch unique new products with more domestic and foreign brands, build a bridge for global fashion design products to reach young people, promote the high-quality development of the fashion design industry, and help Shanghai achieve its goal of building a world-class design capital
Edit:Yao Jue Responsible editor:Zhang Ziyi
Source:China.org.cn
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