Multiple regions have introduced measures to optimize and adjust the real estate market, showing positive changes
2024-10-08
Multiple regions have introduced real estate optimization and adjustment measures, driven by promotional activities, resulting in positive changes in the market. Recently, multiple regions have introduced real estate optimization and adjustment measures, launched the "Hundred Cities, Thousand Enterprises Commercial Housing Promotion Campaign", and the real estate market has shown positive changes. The reporter learned from the Ministry of Housing and Urban Rural Development that as of October 4th, more than 130 cities in more than 20 provinces have organized various forms of online and offline commodity housing promotions, synchronous publicity, policy interpretation and other activities such as the Golden Autumn Promotion Season, Housing Expo, live viewing of houses, etc. Nearly 2000 projects (buildings) from more than 1000 real estate companies participated in the promotion, and sales offices in many places did not have holidays or close during the "National Day" Golden Week, carrying out various marketing activities such as discounts, coupons, and free purchase rights (parking spaces, property fees, water and electricity fees, etc.). Developers in some third - and fourth tier cities in Jiangxi, such as Shangrao and Ji'an, have launched promotional activities for returning home properties, providing transportation subsidies and home purchase discounts for homebuyers. Driven by promotional activities, the real estate market has shown positive changes - firstly, there has been a significant increase in the number of views and visits reflecting the willingness to purchase a house. According to officials from relevant departments of the Ministry of Housing and Urban Rural Development, cities that have launched promotional activities have generally reported that since the National Day holiday, the number of visitors to most of the projects participating in the promotion has increased by more than 50% year-on-year. From noon on October 1st to 3rd, the viewing volume of new houses in Beijing increased by 92.5% compared to the same period last year, and the subscription volume doubled; The viewing volume of second-hand houses increased by 104.1% compared to the same period last year. The daily visit volume of some real estate projects in Guangzhou exceeds 150 batches, an increase of 200% compared to usual. According to preliminary statistics from the China Index Research Institute (Sichuan), the number of visits to sampled survey projects in Sichuan Province has increased by an average of 70% compared to the pre holiday period, and the transaction conversion rate has increased by an average of 140% compared to the pre holiday period. Secondly, sales have increased to varying degrees in multiple regions, leading to a recovery in market confidence. From September 30th to October 4th, Guizhou Province sold a total of 137500 square meters (1187 units) of commercial housing, a year-on-year increase of 44.3%, with a transaction amount of 754 million yuan, a year-on-year increase of 54.2%. On the first day of the National Day holiday, the online signing area of newly-built commercial housing in Shandong Province was 93800 square meters, an increase of 46.8% year-on-year. Recently, Beijing, Shanghai, Guangzhou, and Shenzhen have adjusted policies and measures such as housing purchase restrictions; More than 10 provinces including Hubei, Guangdong, Chongqing, Sichuan, and Yunnan have issued policy documents at the provincial level to promote the healthy development of the real estate market; More than 50 cities including Wuhan, Nanchang, Hefei, and Guangyuan have launched their own real estate market optimization policies. Preferential policies in various regions mainly focus on canceling or reducing restrictive measures, providing tax incentives, housing ticket placement, housing subsidies, trade in programs, decoration subsidies, and using housing provident fund to support home purchases. On the evening of October 7th, at a real estate agency store near Qingnian Road in Chaoyang District, Beijing, a salesperson who had just finished a tour said, "The confidence of homebuyers who used to hold a wait-and-see attitude has increased." "During the National Day holiday, I didn't take a day off and worked after 9 pm for several nights. Just in the community where our store is located, we have already visited more than 30 groups of customers today, and we didn't even have time for lunch. On September 30th, after the introduction of new policies on the Beijing real estate market, she spent a busy holiday. Data shows that in the three days leading up to the National Day holiday, the number of second-hand housing listings in Beijing increased by 104.1% compared to the same period last year. At a new house project sales office in Fengtai District, in less than an hour, the sales hall received more than 30 groups of viewing customers, a significant increase compared to before, and all sales personnel were on duty during the National Day holiday. After the policy was released, the confidence of homebuyers who had previously held a wait-and-see attitude increased, "said a salesperson. Among the customers who subscribed on the first day of Fangshan Guoxian Mansion, nearly 80% of them had a transaction cycle of less than 20 days, and some buyers finally signed a contract to purchase a house after waiting for nearly a year. Vanke Donglu is a property for sale located in Tongzhou District, and it has also attracted many buyers this holiday. The housing purchase policy in Tongzhou is in line with the city's' alignment ', attracting many customers who previously did not have the qualifications to purchase houses in Tongzhou. Many customers have temporarily cancelled their travel plans to see houses, "said the salesperson. Beijing has introduced 8 new measures for the real estate market, each of which is very targeted and will have a positive impact on the market Zhao Qingxiang, Secretary General of the Beijing Real Estate Intermediary Industry Association, said that if the transaction volume can continue to increase, it will be conducive to the gradual recovery of market confidence and the formation of a virtuous cycle of stable volume and price increase in the real estate market. On the early morning of the 7th, people came and went at Xingyue Liyu Jinwan, located in the Lijia area of Liangjiang New District, Chongqing. Dai Xi, the person in charge of the Liyu Jinwan property, was very busy. The combination of favorable policies and the National Day holiday has resulted in several times more people viewing properties than usual Dai Xi said, "On the busiest day, there were 129 groups of customers." During the National Day holiday, many properties in Chongqing were popular. The reporter learned from the Chongqing Municipal Commission of Housing and Urban Rural Development that recently, the number of inquiries and visits from customers of various real estate projects in Chongqing has significantly increased, and the conversion rate from viewing to purchasing has increased. From October 1st to 7th, the online signing transaction area of commercial housing in the central urban area of Chongqing was 159300 square meters, a year-on-year increase of 55.7%, with a transaction amount of 1.604 billion yuan, a year-on-year increase of 47.1%. Chongqing has optimized its real estate policies in terms of adjusting the management of new housing transactions, optimizing the criteria for determining the number of housing units, supporting the "trade in" of housing, accelerating the disposal of existing commercial housing, and increasing the development of the housing rental market. This provides more opportunities for first-time customers and attracts many customers with improvement needs. At Liyu Jinwan, Mr. Zhang and his family are visiting a model room under the guidance of sales personnel. Going out is the Jinhai Bay Riverside Park, and some units have river views. The Chongqing Bashu Liangjiang Education Group Jiahe School, which is about to break ground, is adjacent to the property. The Lijia Branch of Chongqing Medical University Affiliated Children's Hospital is also nearby... "Dai Xi introduced. Two children at home have to go to school, and the elderly live together. There is a park here, and the living environment and school facilities are good. Travel is also convenient, and medical resources can also meet the needs Mr. Zhang said that he has been observing for a long time and the current favorable policies have indeed reduced the burden, so he has made up his mind to change houses. On the other hand, the sales office of Qingyunque in Yubei District also welcomed a large influx of customers. The number of visits to the project increased by 50% year-on-year, and the transaction volume increased by 30% year-on-year. It is obvious that the customer has a strong willingness to buy a house, "said Fei Fei, the project manager of Qingyunque." Recently, there has been a significant increase in consultation, viewing, and sales data. During the 7-day National Day holiday, we sold 25 sets, an increase of nearly twice compared to the previous period. "Mr. Chen and his girlfriend have plans to get married and want to buy a small three bedroom apartment as their wedding house. During the National Day holiday, there are discounts available for this apartment type, including a free parking space and a 5-year property management fee. Mr. Chen was somewhat tempted. In recent years, the housing prices in Chongqing have remained relatively stable, which has also increased his confidence in buying a house. The policy aims to release and meet the diverse and improved housing needs of residents, and effectively reduce the burden of purchasing housing The relevant person in charge of Chongqing Housing and Urban Rural Development Commission said that it is expected that more relevant policies will be introduced in the future to promote the stable and healthy development of the real estate market. (New Society)
Edit：NiChengRan Responsible editor：LiaoXin
Source：People's Daily
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