Understanding Guangzhou from the Perspective of Culture: A New Charm of Millennium Cultural Heritage
2024-10-05
During the National Day holiday, walking into Yongqing Square in Guangzhou, one can see the Manchurian Window, Wo'er Wall, and Mashi Road, and the atmosphere of Laoxiguan is overwhelming. The introduction of various trendy brands such as new-style tea drinks, internet famous bookstores, trendy clothing brands, and art exhibitions has made Yongqing Fang a landmark check-in spot for internet celebrities, crowded with trendy men and women. An exhibition showcasing the achievements of a young artist cultivation program is currently being held in Yongqing Square, attracting a large number of young people to watch and experience it in recent days. Young artist Wang Jue used digital media techniques to combine the gray sculpture art of the Chen Family Temple in Guangzhou with the traditional Chinese myth and legend of the "Eight Immortals Crossing the Sea", creating an immersive work called "The Eight Immortals of Litchi Bay". I hope citizens can see the artistic effects presented by traditional culture and modern technology, "said Wang Jue. As a model of Guangzhou's revitalization and utilization of Lingnan traditional cultural heritage, Yongqing Fang has cultivated a number of new formats and models through the "embroidery skills" of "repairing the old as the old, exterior as the old, and interior as the new", inheriting the cultural context of Xiguan and showcasing the new form and appearance of Lingnan culture. On Shamian Island near Yongqing Fang, there is a European architectural complex with a history of over a hundred years, known as the "Museum of International Architecture". On this small island covering only 0.3 square kilometers, there are 54 national key cultural relics protection unit buildings. Nowadays, many old buildings on Shamian Island that were once dusty have opened their doors and transformed into museums, cultural spaces, cafes, and more. Here, people can conduct a 'City Walk' at any time. Guangzhou is the center of Lingnan culture, the birthplace of the Maritime Silk Road, the birthplace of China's modern revolution, and the forefront of reform and opening up. Understanding Guangzhou starts with understanding its culture. Guangzhou is located south of the Five Mountains and north of the Pearl River, and is one of the first 24 national historical and cultural cities announced in China. Guangzhou, which has stood for over two thousand years, has remained unchanged in its city site, with its traditional central axis being the city center. Starting from Wenming Road in Yuexiu District, Guangzhou, all the way to the Yonghan Cinema with a history of nearly a hundred years, you can see numerous arcade shops full of Lingnan style. This is the Beijing Road Pedestrian Street. Coincidentally with the National Day holiday, the streets were crowded with people. Right under people's feet, the ancient relics of the millennium old road are stacked layer by layer on the road surface, belonging to five historical periods from top to bottom: the Republic of China, the Ming and Qing Dynasties, the Song and Yuan Dynasties, the Southern Han Dynasty, and the Tang Dynasty. As a national demonstration pedestrian street and a gathering area for nighttime culture and tourism consumption, Beijing Road Pedestrian Street is constantly emerging with new formats and consumption scenes, ranging from 8K naked eye 3D shows and light and shadow shows to theater bookstores, trendy factories, and more, continuously and effectively tapping into the potential of the young consumer market. In 2023, the total number of brands in the Beijing Road commercial district has increased from 750 to over 1600. Wang Xianqing, Chairman of the South China Business Think Tank at Guangdong University of Finance and Economics, believes that Beijing Road Pedestrian Street represents the inheritance of Guangzhou's millennium commercial capital. By relying on historical culture and creating various innovative scenarios, it organically combines commerce, tourism, and culture, attracting more young people to come. Adhering to historical themes, Guangzhou continues to explore cultural connotations, continuing the millennium old urban, cultural, and commercial heritage, and launching more cultural landmarks before the National Day holiday. For example, in the "Cradle of Lingnan Painting School" Ten Fragrance Garden, Guangzhou Lingnan Academy · Gushan Academy was unveiled and put into operation; At the foot of Baiyun Mountain, on the banks of Luhu Lake, the Guangzhou People's Art Center has been put into use; The top of Guangzhou International Cultural Center has been sealed, and a new cultural and creative highland of Guangdong Hong Kong Macao Greater Bay Area has emerged on the south bank of the Pearl River... At the 2024 Guangzhou Cultural Industry Fair and Guangzhou Film Industry Expo held not long ago, various new cultural forms and achievements such as video games, China-Chic anime and holographic projection have attracted much attention. It is reported that in 2023, the operating revenue of cultural and related industries above designated size in Guangzhou will be 558.234 billion yuan, and the development momentum of new cultural formats represented by new technologies is strong, becoming an important engine for the growth of the city's cultural industry. Li Ruolan, Chief Engineer of Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism, stated that Guangzhou will take the construction of national cultural and tourism consumption demonstration cities, national cultural industry demonstration bases, and national foreign cultural trade bases as the starting point to promote the deep integration of cultural industries with digital economy and real economy, create a cultural industry cluster with international competitiveness, promote the high-quality development of cultural industries, and build a cultural capital with international influence. (New Society)
Edit：Lubaikang Responsible editor：Chenze
Source：chinanews.com.cn
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