National Day cultural and tourism consumption boom surges, activating new momentum for high-quality development
2024-10-05
Appreciate the beautiful rivers and mountains of our motherland, and feel the beauty of nature; Entering museums and tracing the origins of historical and cultural heritage; Following in the footsteps of revolutionary predecessors, let's embark on a red tourism trip... During the National Day holiday, cultural and tourism consumption is full of enthusiasm, with new decorations across the country, red national flags, and bright flowers, exuding a festive and enthusiastic atmosphere. According to the Ministry of Transport's assessment, public travel during this year's National Day holiday is mainly focused on outbound tourism and returning home to visit relatives. It is expected that the cross regional personnel flow in the whole society will reach 1.94 billion people, with an average daily flow of about 277 million people, an increase of 0.7% compared to the same period last year and an increase of 19.4% compared to the same period in 2019. According to tourism platform data, the proportion of domestic long-term tourists traveling abroad has reached 52%, and the popularity of outbound tourism continues to steadily increase. 40% of tourists are more inclined to choose a 5-6 day travel itinerary. During this year's National Day holiday, cultural and tourism highlights from various regions have emerged, creating a series of new scenes and formats. In Mianyang, Sichuan, more than 70 cultural and tourism consumption activities, including the "Eye of Technology · Fujiang Echoes" drone performance, "Panda Love K Song", Fantawild Chinese Music Festival, Luofu Mountain Tianchi Music Festival, and 92 boutique tourism routes, have been launched locally, attracting numerous tourists; In the Badaling Great Wall Cultural District of Beijing, the night performance of the Great Wall theme "Dreaming Back to the Great Wall: Eight Directions to Crane" adopts a "walking observation" mode, leading tourists to watch cultural themed performances such as hero border defense and tea horse trading, allowing tourists to experience the charm of the Great Wall in person; In Yinchuan, Ningxia, immersive night tours and large-scale performances are held locally, presenting a visual and auditory feast for tourists. Here, tourists can experience intangible cultural heritage handicrafts, enjoy street acrobatics performances, jujitsu, fire stick shows, etc., making the tourism experience more rich and interesting. Industry experts say that through the reconstruction of space and scenes, immersive tourism integrates culture and tourism more deeply, providing tourists with richer perceptual experiences. The integration of culture and tourism will continue to make efforts, allowing tourists to experience the beauty of culture through deep involvement and interactive experiences in a festive atmosphere. Recently, in order to further stimulate cultural and tourism consumption, various regions have implemented a series of measures to benefit the people. Shaanxi Province has carefully planned and implemented multiple cultural and tourism activities, launching 140 boutique tourism routes with 5 major themes, 82 popular summer check-in spots, and implementing more than 200 measures such as free admission tickets, discounts on activity quotas, scenic spot discounts, and cultural and tourism benefits for the people; Mianyang, Sichuan Province issued 5 million yuan worth of cultural and tourism consumption vouchers, targeting college students with four major discount packages: "Cultural Experience", "Scenic Area Tour", "Performance and Performing Arts", and "Fujiang Cultural and Tourism One Card Exclusive Activities for College Students"; Chongqing has launched over 750 cultural and tourism activities, more than 100 autumn tourism routes, and more than 150 cultural and tourism measures to benefit the people, including ten theme tourism boutique routes and more than 100 district and county routes, as well as free tickets, discounted packages, etc., allowing tourists to enjoy rich tourism experiences and benefits. At the same time, "red tourism" has become a popular choice for many consumers during the National Day holiday. Shanghai creates themed products of "Red Scenic Spots+Red Movies+Boutique Routes" to tell the story of Shanghai's red history; Yan'an, Shaanxi Province has launched the theme activity of "Embracing the Splendor of Mountains and Rivers to Celebrate the Birthday with Red Praise and Huazhang", carrying out various cultural and tourism projects such as folk performances and intangible cultural heritage exhibitions, allowing tourists to deeply understand the profound cultural heritage of the Chinese nation. Dai Bin, President of the China Tourism Research Institute, stated that tourists visiting red tourism cities and attractions are more about experiencing red history and culture, while also cultivating patriotism and increasing their sense of pride and identity with the great motherland. At present, the key to increasing cultural and tourism consumption is to enrich the supply of tourism products as much as possible, connect and promote the landing of more cultural and tourism consumption demands, and accelerate the creation of access and management policies that are more suitable for the growth of cultural and tourism business entities Industry experts suggest breaking away from regional thinking, tapping into the potential of cultural and tourism resources, encouraging various regions to actively form their own cultural and tourism IP, continuously improving tourism infrastructure construction, enriching tourism product supply, enhancing tourism services, and continuously expanding the scale of the cultural and tourism consumption market. With the non innovative upgrading of cultural and tourism products and the continuous optimization of market supply, the trend of adapting to consumer upgrading with high-quality supply is becoming increasingly prominent The above experts stated that enriching traditional consumption and promoting new consumption, combining tangible material consumption with intangible spiritual consumption, can further enhance the endogenous driving force of economic development and continuously promote the sustained improvement of economic operation. (New Society)
Edit：Lubaikang Responsible editor：Chenze
Source：paper.people.com.cn
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