Why is Huawei's triple screen phone causing heated discussion
2024-09-20
Huawei recently launched the world's first largest and thinnest commercial triple fold screen phone, which not only sparked a pre-sale frenzy but also sparked discussions at home and abroad. The mass production of the world's first three fold screen mobile phone is a microcosm of domestic mobile phone technology innovation. For many years, domestic mobile phones have been keeping up with the pace of innovation led by Apple and Samsung phones. In fact, the concept of three fold screen smartphones has been around for some time, but there are significant differences between concept phones and mass-produced phones in terms of production purposes, design features, technological maturity, and market positioning. Compared with two-fold screens, triple fold screens not only have changes in appearance, but also represent multiple technological breakthroughs in hinges, screens, and other aspects, responding to users' concerns about hardware reliability, thinness, and screen quality, demonstrating the hard power of domestic mobile phones. This reflects the leading position of domestic mobile phones in the high-end market. With the entry of smartphones into the existing market, the replacement cycle is prolonged, market growth is slowing down, and demand is upgrading. Faced with continuously increasing R&D investment and innovation costs, domestic smartphones are moving towards the high-end market. In recent years, foldable screen phones have become the "darling" of the high-end market. Huawei has taken the lead in launching disruptive and innovative three fold screen phones, indicating that domestic phones are moving from catching up to leading in the high-end market. Huawei and Apple released new mobile phone products on the same day, and foreign media believe that "this is a competition of brand influence, which can also reveal the technological strength of China and the United States". Whether triple fold screens can become the mainstream form of foldable phones in the future is still unknown. At present, foldable phones have various forms such as horizontal inward folding, horizontal outward folding, and vertical folding. The three fold form caters to the needs of a small group of users such as business people and technology enthusiasts. After Huawei announced the price of its three fold screen phone, which is nearly 20000 yuan, many netizens exclaimed that it is too expensive. In fact, due to high technology and configuration costs, triple folding screen phones have their own precise market positioning and are currently unlikely to become popular products. As a result, without the cost dilution brought about by economies of scale, it is difficult for three fold screen phones to significantly reduce prices in the short term. At the same time, three fold screen phones still need to continue to work hard in terms of lightweight and durability in order to gain more user favor. But what can be certain is that triple folding screen phones are an important part of the iterative upgrade of smartphones. After seeing the unfolded screen size of a three fold screen phone, some netizens joked, 'Years later, I silently took out an LCD TV from my pocket.'. This joke reveals the direction of upgrading smartphones. Since 2018, global smartphone shipments have continued to decline and remain sluggish, with only foldable screen phones growing against the trend and maintaining stable growth rates. The reason is that the appearance of foldable screen phones is significantly different from previous tablet phones and curved screen phones, solving the problem of portability and large screens coexisting, bringing consumers a refreshing experience. Obviously, regardless of the form, moving towards larger screens will still be the direction that smartphones are striving for. Three fold screen smartphones will inject more new momentum into the entire smartphone market. Since the beginning of this year, the mobile phone market has ushered in a new rotation period, with the intensive release of new products such as artificial intelligence phones, foldable screen phones, and 5G phones, which have released consumer demand and helped the mobile phone market to emerge from the downturn and achieve growth. Three fold screen smartphones will also bring new growth points to the smartphone market. With the mass production of three fold screen smartphones, the industry supply chain continues to improve, which will also bring greater opportunities to related enterprises upstream and downstream of the industry chain. There is still an increase in stock, and good products always have a way out. The hot pre-sale of three fold screen smartphones indicates that only by relying on disruptive innovation and original innovation can domestic smartphones and even Chinese manufacturing establish themselves in the market and win the future. (New Society)
Edit：Lubaikang Responsible editor：Chenze
Source：ce.cn
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