Traditional Chinese Medicine Enters the Cross border, Young People Fall in Love with Health Preservation
2024-09-13
The encounter between Chinese herbal medicine and coffee, various seasonal health preserving tea drinks, creative traditional Chinese medicine themed cultural and creative products, delicious and healthy pastries... The reporter found that at this year's Service Trade Fair, traditional Chinese medicine has crossed boundaries. They have changed their previous bitter and conservative taste and targeted the lifestyle and taste preferences of young people. With a fashionable, trendy, and convenient attitude, a dazzling array of traditional Chinese medicine health products have successfully entered the young people's market adhering to the concepts of "lazy health" and "punk health". The "New Chinese Health Preservation Method" is absorbing countless powders, and behind it is the active exploration of traditional Chinese medicine in innovation and change. Health preserving tea substitutes are born in the traditional Chinese medicine exhibition area on the north side of the health and hygiene themed exhibition area. A strong aroma of Chinese herbal medicine permeates the air, and various products such as Chinese herbal tea substitutes, ointments, sachets, and suitable techniques of traditional Chinese medicine are dazzling. The Chinese medical institutions and enterprises present are using various creativity and techniques to actively embrace the young market. In the exhibition area of Beijing Traditional Chinese Medicine Hospital, two intelligent boiling machines "Gudu Gudu" are emitting hot air. There are black plum drinks that produce fluids, quench thirst, stimulate appetite and relieve irritability, and invigorate the spleen and dampness, as well as throat clearing tea drinks that clear the throat and invigorate the throat. The on-site staff stated that patients in need can go to the hospital to have a doctor prescribe a personalized tea replacement drink according to their physical condition and needs. Aiming at the concept of "lazy health" of contemporary migrant workers, two online black tea drinks brought by "Zhima Health" are also popular: "stay up late water" includes chrysanthemum, siraitia grosvenorii, ginseng tablets, jujube and honey. The on-site staff stated that this tea drink helps to clear the liver and replenish qi after staying up late; The "Peach Blossom Water" that focuses on beauty and skincare contains jujube, raisins, longan flesh, mulberries, red ginseng slices, peach gum, soapberry rice, snow swallows, and goji berries, all of which are made with abundant ingredients. Cross border collision leads the new fashion of beverages. When coffee and medicinal herbs, which share the same origin as food and medicine, meet, what kind of sparks can be ignited? At this service trade fair, many booths brought new taste experiences, attracting many young people to come and taste. Drinking coffee while working and maintaining health is very in line with my mentality, "said Zhang Mingming, a 29 year old foreign enterprise worker who came from his own exhibition area to check-in and experience a" punk health "experience. In order to attract more young consumers to learn about traditional Chinese medicine culture, the Chinese time-honored brand Baitasi Pharmacy has showcased many "home watching" products at the China International Fair for Trade in Services, including a Pi Li Pa La Latte, which contains loquat and pear juice and is full of health benefits. Under the ingenuity of doctors, Chinese herbal medicine and milk tea can also be integrated across borders. The traditional Chinese medicine milk tea launched by Guang'anmen Hospital and Baoding Hospital of the Chinese Academy of Traditional Chinese Medicine has broken the impression that traditional Chinese medicine is bitter and difficult to swallow. This traditional Chinese medicine milk tea is made by boiling roses, Poria cocos, pure milk, and rock sugar, which can nourish yin, nourish blood, and calm the mind. If you want to be healthier, you can replace rock sugar with stevia. This is an innovative approach to promoting traditional Chinese medicine culture in our hospital, hoping to attract more young people to learn about traditional Chinese medicine, "said the on-site staff. Snacks have hidden secrets, and herbal medicine can also be used as a part of snacks without burden, allowing people to satisfy their cravings while reducing their sense of guilt. At the exhibition area of Beijing Traditional Chinese Medicine Hospital, people can taste various health mooncakes made from medicinal and edible formulas, all made from pure natural ingredients, delicious, low sugar and less burden. Different flavors of konjac jelly evoke people's childhood memories, including mulberry leaves and chrysanthemums, hawthorn malt, rose wolfberry, and purslane. The flavors are rich and diverse, and the concept of "medicinal and edible homology" has been fully practiced here, making it the best choice for snack enthusiasts. At the "Yao Coffee" booth of Baita Temple Pharmacy, a "staying up late pill" is very eye-catching. This small snack is actually a Dendrobium officinale ginseng pill, containing ingredients such as honey, longan meat, dates, ginseng, Polygonatum sibiricum, and Dendrobium officinale. It has a strong medicinal aroma when tasted, but the more you chew, the sweeter it becomes. In the freezer, there are also many Chinese herbal creative popsicles with Luoshen Ume flavor sold, as well as creative lotus shaped desserts with black rice and green tea as the base, grapefruit and passion fruit as the filling, which are breathtaking. In addition, various traditional Chinese medicine themed cultural and creative products, as well as lifestyle products, are also infiltrating people's lives in new ways. The Baita Temple Pharmacy brings a variety of traditional Chinese medicine sachets, herbal flower refrigerator stickers, bookmarks, ornaments, and more, subtly conveying the profound culture of traditional Chinese medicine. The Beijing Hospital of Traditional Chinese Medicine has brought self-developed herbal facial mask powder, astragalus soothing cream, skin care products, etc., so that Chinese herbal medicine can give people beauty and health. Our city encourages innovation and exploration in traditional Chinese medicine. Faced with new situations, traditional Chinese medicine hospitals and enterprises are seeking changes to bring new charm to traditional Chinese medicine and attract many young people. Regarding this, Li Dejuan, Deputy Director and Second level Inspector of the Beijing Administration of Traditional Chinese Medicine, stated in an interview with Beijing Youth Daily: "This is a clever way to combine tradition with modernity, and it also provides an effective channel for people to embrace traditional Chinese medicine culture. In fact, traditional Chinese medicine can not only treat diseases, but also be a cultural resource with many integration points that can be effectively integrated into people's daily lives. We strongly encourage these innovative explorations." In promoting the integration of traditional Chinese medicine culture into the younger generation, Beijing has also carried out a lot of work. A reporter from Beiqing Daily learned that the city has specially compiled various textbooks such as "Beijing Youth Traditional Chinese Medicine Reader (Primary School Edition)", "Three Character Classic of Traditional Chinese Medicine", "Traditional Chinese Medicine Health Ballads", etc. Beijing schools and the Tongzhou campus of Renmin University Affiliated Middle School have built 12 on campus courses around "How to creatively transform the traditional Chinese medicine culture of the Grand Canal on campus". At present, activities related to traditional Chinese medicine have entered nearly a thousand primary and secondary schools in 16 districts of this city. In universities, this year, the city mainly launched traditional Chinese medicine culture on campus activities for four universities, including Tsinghua University, Peking University School of Medicine, and Beijing Language and Culture University. Many universities have established traditional Chinese medicine cultural clubs, and more and more young students are actively embracing traditional Chinese medicine, "said Li Dejuan. (New Society)
Edit：HAN ZHUOLING Responsible editor：CAICAI
Source：people.com
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