'Made in China' showcases innovative strength
2024-09-11
A corner of the Midea exhibition area for Chinese home appliance companies. The 2024 Berlin International Consumer Electronics Show will be held at the Berlin Exhibition Center in Germany. At the TCL exhibition area of Chinese home appliance company, staff introduced related products. On September 10th, the 5-day 2024 Berlin International Consumer Electronics Show came to an end in Germany. This year marks the 100th anniversary of the exhibition, with artificial intelligence and sustainable development becoming the focus of attention. More than 1800 companies from 139 countries and regions participated in the exhibition, including over 400 Chinese companies. Chinese companies such as Haier, Hisense, TCL, Midea, and Honor showcased their latest products and technologies, demonstrating their innovative strength and receiving widespread attention. Focusing on new trends in industry innovation and development, the Berlin International Consumer Electronics Show is an important exhibition in the global consumer electronics and home appliances field, regarded as a barometer of industry development. Leif Lindner, the organizer of the exhibition, stated that the Berlin International Consumer Electronics Show has always been at the forefront of change. This showcases innovation in real life and shows consumers' real-time reactions to new technologies. Currently, the global consumer electronics and home appliance industries are developing well Sara Wanek, Managing Director of the German Consumer and Home Appliances Organization, stated that the global sales of consumer technology products in 2023 will be approximately $1.2 trillion, which remains stable compared to the previous year. In the future, reasonably priced high-end products will continue to be favored by consumers, digital health devices and sustainable home appliances will also be welcomed by the market, and e-commerce will further develop. In recent years, the Berlin International Consumer Electronics Show has increasingly become an important platform for Chinese companies to showcase their products and expand into international markets, as well as an important stage for Chinese domestic brands to upgrade towards high-end products. At the entrance of the Berlin Exhibition Center, the logos of numerous Chinese corporate brands are very eye-catching. In the exhibition halls of consumer electronics, traditional and smart home appliances, smart homes, interactive entertainment, smart health, green travel, etc., Chinese enterprises offer a wide range of electronic products, diverse solutions, and after-sales services, attracting numerous merchants to come and negotiate cooperation. I have visited China multiple times in the past year, and China's development has been impressive. Chinese enterprises are constantly accelerating their pace of innovation and development, gradually becoming industry leaders. Chinese companies are very welcome to participate in the exhibition Lindner stated. Artificial intelligence creates new life experiences. As various household smart devices gradually integrate into daily life, they bring unprecedented smart living experiences to people, and the size of the smart home market continues to expand. The latest data shows that the global smart home market size will be $84.5 billion in 2024 and is expected to reach $116.4 billion by 2029. Multiple exhibiting companies showcased their latest technologies and solutions in the field of smart homes. Michael Melnut, Managing Director of Siemens Home Appliances, introduced at the Siemens "Smart Garden" booth that Siemens ovens have dish recognition function. Users only need to put the dishes into the oven, and the built-in camera will capture and recognize the dishes through artificial intelligence. The oven will suggest the best cooking method and arrange the ideal program and appropriate temperature on its own until the desired cooking effect is achieved. The intelligent kitchen system enables people to manage their daily lives more easily and eat healthier. In the Haier exhibition area, a series of smart home appliances such as smart kitchens, high-end washing and care, and smart wine storage have attracted many customers to come and learn and experience. A viewer puts fresh meat into a Haier smart refrigerator, which automatically selects a low-temperature storage mode based on the characteristics of the ingredients to avoid nutrient loss. According to Yan Xiaoming, General Manager of Haier Europe, the focus of Haier's exhibition this time is the European ecosystem "hOn", which integrates AI, machine learning, and intelligent sensors and can manage multiple products of Haier and other brands simultaneously. At present, the number of registered users on hOn has exceeded 6.3 million. In recent years, Haier has been deeply cultivating the high-end home appliance market in Europe, adopting localized research and development, localized manufacturing, and localized marketing strategies. The development of smart home appliances has evolved from individual products to ecosystems, continuously meeting consumers' needs for smart living. Haier has been one of the fastest-growing home appliance brands in the European market for 8 consecutive years, achieving a year-on-year increase of 23.9% in sales revenue in 2023. The development of intelligent home appliances has made people's audio-visual enjoyment more convenient. At the new product launch event held by Chinese company XGIMI Technology on the 6th, the host turned on the latest laser TV AURA 2, and high-definition images immediately appeared on the screen just over 10 centimeters away. Julian Rabe, Marketing Director of XGIMI Technology's European business, introduced that AURA 2 is the latest intelligent innovation product of XGIMI Technology. Its projection light source technology can achieve 4K ultra high definition resolution and has ultra-high dynamic contrast, making the projection image more layered and the details more exquisite. In recent years, Jimi Technology has implemented a brand expansion strategy and global business layout, continuously increasing its research and development efforts in the European and American markets. In the first half of this year, XGIMI Technology's products ranked among the top sellers in the projector market in multiple countries including France, Germany, Spain, and Italy. Another application scenario of artificial intelligence is mobile terminals. Zhao Ming, CEO of Honor Terminal Co., Ltd., unveiled the cross application open ecosystem intelligent agent AI Agent at the exhibition, and announced that the AI Agent will be commercially deployed on the Honor Magic7 series. Zhao Ming said, "Artificial intelligence is reshaping the intelligent terminal industry, creating increasingly diverse and intelligent full scene experiences." Energy conservation and consumption reduction help promote sustainable development. The application of technologies such as artificial intelligence, the Internet of Things, and intelligent sensors enables home appliances to self regulate according to user needs and environmental changes, minimizing energy consumption to the greatest extent possible. The use of environmentally friendly and recyclable materials also makes the home appliance industry greener. In the "Dream Stage" exhibition area, German century old home appliance brand Meino brings the concept of "future style" vacuum cleaners. All components of this vacuum cleaner can be disassembled and reintroduced into the production process, achieving the goal of zero waste output and full chain recyclability. The staff of the exhibition area introduced to the reporter: "Currently, the mobile phone industry has partially achieved the recycling and reconstruction of second-hand parts, but the home appliance industry has not done much in this regard. We hope that this concept phone will attract more attention at the booth." In the TCL Green Product Exhibition Area, Wei Jian, the R&D Director of TCL Refrigerator, introduced an A-class energy consuming refrigerator. This product has improved the A-level energy efficiency of the refrigerator by 51% compared to the D-level energy efficiency of this model through measures such as parallel flow high-efficiency refrigeration system, new low-density and low thermal conductivity environmentally friendly insulation materials, and overall system simulation design. Midea Group has launched multiple home appliances using Midea's AI ECO smart energy-saving solution for the first time. Huang Haomin, the International Intelligent Product Manager of Midea Group, introduced that Midea's AI ECO intelligent energy-saving solution uses AI energy-saving algorithms equipped with a new big data pre learning model to significantly reduce the energy consumption of home appliances, achieving a balance between home appliance performance and energy conservation. Green energy storage products are also one of the hot topics at this exhibition. The mobile energy storage series exhibited by Chinese enterprise Zhenghao Innovation can provide simple and flexible electricity solutions for outdoor, driving, home, and industry use, providing a new path for promoting the development of green energy and helping households achieve energy independence. More 'Made in China' goes global to promote industry innovation and achieve mutual benefit and win-win outcomes. Rudolf Kretscher, Chief Sales and Service Officer of Bosch Home Appliances Group, which belongs to home appliance brands such as Bosch and Siemens in Germany, said that more and more innovations and solutions are constantly emerging through competition and cooperation. Chinese and European companies maintain competition and cooperation, exchange and mutual learning, and we believe this trend will continue to drive industry development. (New Society)
Edit：Xiong Dafei Responsible editor：Li Xiang
Source：XinHuaNet
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