Digitization opens up new space in the tourism market
2024-09-04
This summer's tourism market has shown a situation of strong supply and demand, with projects such as parent-child travel, study tours, and summer vacations becoming popular and demand increasing significantly. According to Meituan data, as of now, the year-on-year increase in summer tourism orders this year has exceeded 11% (including pre orders and instant orders). At the same time, the smart tourism model marked by the widespread application of 5G technology, big data, and social media has greatly changed the consumption patterns of tourists and put forward higher requirements for traditional tourism public services. Nowadays, tourists pay more attention to timeliness and convenience in their travel methods, booking channels, information acquisition channels, and consumption experience sharing, and have personalized and customized characteristics. In recent years, various regions have attached great importance to the development of smart tourism construction. They have not only organized the selection of smart scenic spots and smart cultural tourism demonstration projects, but also invested a large amount of manpower, material resources, and financial resources to promote digital empowerment of tourism public services, with significant results. The Resource Development Department of the Ministry of Culture and Tourism, together with the Social Development Department of the National Development and Reform Commission, previously released the "Guidelines for the Application of Smart Tourism Scenarios (Trial)", which identified 10 representative and universal typical scenarios of smart tourism, including smart information release, smart reservation and booking, and smart transportation scheduling. The Ministry of Culture and Tourism, National Development and Reform Commission, Ministry of Finance and other nine departments recently jointly issued the "Guiding Opinions on Promoting the High quality Development of Tourism Public Services", emphasizing the comprehensive improvement of the level of tourism public services and the creation of a tourism public service system that matches the high-quality development of the tourism industry. These policies clarify the development direction for digital empowerment of tourism public services. However, there are still some urgent issues that need to be addressed in this process. For example, insufficient effective supply and low service efficiency; The intelligent construction and digital services cannot fully meet the overall requirements of the urban tourism public service system, which affects the travel consumption experience of tourists and restricts the carrying capacity of urban tourism consumption. We should take multiple measures to solve the problem and open up new space in the tourism market. Further improve the digital system of tourism public services. Actively promote the sharing of digital public service information, break down barriers between public service information departments, and improve the sharing rate of public service information. By integrating big data resources from functional departments such as culture and tourism, transportation, public security, meteorology, and mobile communication, as well as related enterprises, comprehensive analysis and judgment are conducted on smart reservation, smart transportation scheduling, smart safety supervision, meteorological information, and user mobile big data related to public services. This breaks through service bottlenecks, solves bottlenecks and difficulties, and improves service efficiency through intelligent means. Promote the digital transformation of the cultural and tourism industry and assist in enhancing public service capabilities. Strengthen digital infrastructure construction and provide certain policies and technical support for the construction of the cultural and tourism industry involving big data, cloud computing, and 5G technology. Enhance the digitalization level of tourism enterprises in tourist diversion, tourism parking, tour guidance, hotel check-in and other services, and provide tourists with a better experience. Pay attention to public service experience feedback and improve personalized service level. Through information technology such as AI, encourage tourists to participate in the mutual questioning and answering of the tourism public service system, actively share their travel experiences, and enable the system to obtain more effective digital resources. These measures help to better provide personalized and differentiated services, meet the public service needs of special groups such as the elderly and children to a greater extent, and enhance the sense of achievement and satisfaction in travel. (New Society)
Edit：Xiong Dafei Responsible editor：Li Xiang
Source：Economic Daily
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