Why do multinational commercial enterprises favor this open coastal city in China? Font: Small, Medium, and Large Share:
2024-08-30
Driving to IKEA store located in Zhongbei Town, Xiqing District, Tianjin, the iconic blue three story building and bright yellow IKEA logo come into view. Entering the shopping area of the mall, display spaces with different styles such as Nordic and French are presented in the form of warm and comfortable model houses. Many families stop by to seek inspiration for home design. From entering Tianjin in 2012, opening a second store in 2019, and establishing the largest full category customer distribution center in the Chinese market by the end of 2023... IKEA, a globally renowned furniture and home goods retailer from Sweden, has completed a "triple leap" in investment in Tianjin in over 10 years. According to its 2024 fiscal year data, IKEA's customer traffic in two stores in Tianjin increased by 20% year-on-year, and the total number of members in Tianjin has reached 2.23 million. Chinese consumers' yearning for a better life provides IKEA with the driving force for sustainable development, "said Xia Ying, IKEA's Tianjin marketing manager. Tianjin has the advantage of being an international logistics hub with a port type city. Internally, it is based in the Beijing Tianjin Hebei region and radiates to the "Three North" areas. Externally, it connects with Northeast Asia and faces the Pacific, becoming a key location for multinational commercial enterprises to layout, forming a strong magnetic field for foreign investment economy. The development momentum of the Yongwang Mengle City Zhongbei store, which is only one kilometer away from IKEA, remains undiminished. Uniqlo, MUJI... After expanding the mall in 2022, more internationally renowned brands are competing to settle in. In July 2024, the foot traffic of shopping malls increased by 113% year-on-year. The increasing consumer power and demand for quality in the Chinese market have attracted us to continuously increase our investment in China Jozo Sato, General Manager of AEON Dreamland in the Beijing Tianjin Hebei region, said that the company entered the Tianjin market in 2010 and completed the layout of four stores in seven years, with the company headquarters located here. Tianjin is the economic center of the Bohai Rim region and an important pivot of the Beijing Tianjin Hebei urban agglomeration, with a superior geographical location. The consumer market here not only serves the local area, but also radiates to the surrounding areas, with enormous market potential Sato Katsuyoshi said. With the establishment of multinational commercial enterprises, many international goods no longer need to be imported to China, but have achieved localized production and sales. The Baijifu cheese on the shelves of AEON Supermarket is produced by Bonshi (Tianjin) Food Co., Ltd., a wholly-owned enterprise established by French dairy giant Songweijia Group in Tianjin. Entering the production workshop of the company located in Tianjin Economic and Technological Development Zone, various types of cheese products are produced and transported through packaging to sales points across the country. After more than 20 years of development in Tianjin, the Bangshi factory has undergone two expansions and now has more than 20 production lines. Pan Wenxian, General Manager of Songwei Jia Bangshi Food Co., Ltd., said, "China has a huge consumer base and complete commercial supporting facilities. The open consumption mentality of consumers and their pursuit of high-quality food provide huge business opportunities for enterprises, allowing us to find new growth points in the Chinese market." Tianjin's foreign investment is surging, and our partners are spread all over the world. Recently, Sam's Club, a high-end membership store owned by Wal Mart, held its opening ceremony in the second store in Tianjin. "After the opening of the first store in Tianjin, the sales volume has maintained double-digit growth for many consecutive years, which has also strengthened our confidence in additional investment in Tianjin." Xie Zhenxing, regional general manager of Wal Mart China, said that in the future, the two member stores in Tianjin will better meet the high-end and diversified consumption needs of the city and even the Beijing Tianjin Hebei region, and comprehensively improve the consumption level in the central city. In June of this year, Tianjin was approved as a pilot city for the national modern commercial circulation system. On July 30, the People's Bank of China and other four departments jointly issued the Opinions on Financial Support for the High Quality Development of Tianjin, which was jointly issued by the Tianjin Municipal People's Government. According to data from the Tianjin Municipal Bureau of Commerce, more than 290 Fortune 500 companies have invested in Tianjin, including the first store of Singapore brand Jiapei Le Baidian Hotel in the northern region of China, which has settled in the Italian style area of Tianjin, and the first store of Japanese catering brand Sushi Lang in North China, which has settled in Tianjin. The first stores of Sunnydays supermarket member store and Norwegian camping lifestyle collection store have also been densely established in Tianjin. In the first half of this year, Tianjin actually used 3.16 billion US dollars of foreign investment, and the tax revenue of foreign-funded enterprises increased by 15.2%, accounting for 34.6% of the city's total volume. Cong Yi, Vice President of the Party School of Tianjin Municipal Committee, believes that Tianjin will serve the landing and development of cross-border trade and investment with a higher level of openness, which is not only conducive to Tianjin's continuous gathering of international high-quality consumer resources, but also conducive to fully leveraging the advantages of local open economy. (New Society)
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Recommended Reading Change it 
Home
