The popularity of 'Wukong' on the screen boosts confidence in the digital cultural industry
2024-08-26
Recently, the domestic 3A level game masterpiece "Black Myth: Wukong" was released and quickly climbed to the top of sales charts on major platforms such as Steam and WeGame in less than a day. At the same time, the number of online players exceeded 1.4 million. The popularity of "Black Myth: Wukong" is not only a success of the game, but also a concentrated reflection of the positive development of China's cultural industry, providing new ideas and directions for the further prosperity of China's cultural industry. Games were originally invented to showcase and verify the performance of computers, and then gradually integrated into economic development through experimental fields of "black technology", always on the path of technological innovation. With the rapid development of the gaming industry, the application of related technologies has far surpassed the gaming industry itself. For example, the continuous innovation of game engine technology not only enhances the visual effects and interactive experience of games, but also has broad application prospects in fields such as autonomous driving. Meanwhile, as the gaming industry increasingly applies technologies such as big data and cloud computing, it also provides strong support for the digital transformation of society. It can be said that the digital cultural industry is increasingly becoming one of the important forces driving the development of new quality productivity. Furthermore, the prosperity of the cultural industry cannot be separated from its profound cultural heritage and sustained innovation drive. The Newzoo Global IP Game Research Report shows that 60% of mobile games on Asia's best-selling lists have been adapted from IP. Products created with popular IPs often attract consumers' attention more. For example, as early as 2021, "Journey to the West" had become one of the top five mobile gaming IPs in terms of revenue worldwide, generating a net income of up to 5.4 billion US dollars. The creation of "Black Myth: Wukong" based on this classic IP has also attracted numerous brands to collaborate with it, achieving the expansion of peripheral products from online to offline. The cluster effect of cultural industries is also a key factor in promoting industrial development. On the one hand, industrial clusters enhance the efficiency and competitiveness of the entire industry by promoting cooperation and competition among enterprises, resource sharing, and technological innovation. On the other hand, policy support also plays an important role, including providing tax incentives, financial support, and optimizing the business environment, all of which help attract more enterprises and talents to enter the cultural industry field. According to statistics, digital cultural enterprises in Silicon Valley in the United States file over 20000 patent applications annually, most of which are generated through cooperation between companies. With the advancement of technology and changes in market demand, it is expected that the cultural industry will continue to maintain strong growth momentum in the coming years, especially with the further acceleration of digital transformation, which brings new development opportunities for the cultural industry. The rapid rise of digital technology is a powerful driving force for the development of cultural industries. According to a survey of 77000 cultural and related industry enterprises above designated size nationwide, in the first half of 2024, cultural enterprises achieved a revenue of 6496.1 billion yuan, an increase of 7.5% over the same period last year. As of the end of 2023, there are 16 cultural industry subcategories with distinct digital characteristics, with operating revenue exceeding 5 trillion yuan, an increase of 15.3% over the previous year, which is 7.1 percentage points faster than all cultural enterprises above designated size. In the digital age, the combination of commercial assets and digital technology has become an important carrier of unique cultural values and emotional identity. For example, in the story line of Black Myth: Wukong, many famous historical and cultural sites in China, such as Yuhuang Temple in Jincheng, Shanxi, Dule Temple in Jizhou District, Tianjin, Tianwang Temple in Mianyang, Sichuan, and Dazu Rock Carvings in Chongqing, can be reproduced in the game with high precision through advanced digital technology. The success or failure of a cultural product is more important than its economic benefits, as it can meet the cultural needs of the people and enhance their spiritual strength. When creating and promoting cultural products, more attention should be paid to the unity of ideology, artistry, and aesthetics, ensuring the transmission of positive energy and enriching the spiritual world of the people. At the same time, it is necessary to enhance the market competitiveness of cultural products by improving their quality, so that excellent works can not only be popular in the domestic market, but also showcase their charm on the international stage, better spread Chinese culture, and enhance the country's cultural soft power. (New Society)
Edit：NingChangRun Responsible editor：LiXiang
Source：Economic Daily
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