The reporter learned today (22nd) from the China Federation of Logistics and Purchasing that the scale of food consumption in China has steadily increased in the first half of this year, and the proportion of direct procurement from production areas in the food supply chain has increased. The vitality of county-level markets has emerged, becoming a new growth point for food consumption. According to the Food Supply Chain Branch of the China Federation of Logistics and Purchasing, the scale of food consumption in China in the first half of this year was 4.88 trillion yuan, a year-on-year increase of 7.86%; The retail food consumption scale is 3.83 trillion yuan, and the catering food consumption scale is 1.05 trillion yuan. In addition, the proportion of food consumption in the total retail sales of consumer goods has increased. The proportion of food consumption in the first half of this year to the total retail sales of consumer goods in China was 20.7%, an increase of 0.8 percentage points from last year. With the continuous promotion of county-level commercial system construction, the sales scale of county-level markets is steadily expanding, and the vitality of county-level consumer markets is constantly emerging. In the first half of this year, many chain catering brand enterprises have increased their layout efforts in the county-level market. Qin Yuming, Secretary General of the Food Supply Chain Branch of the China Federation of Logistics and Purchasing: In the first half of this year, we found that one-third of the chain catering enterprises in our member units have set up their stores in fourth or fifth tier cities, but nearly half of their income comes from fourth or fifth tier cities. This also shows the vitality of the county-level economy and the consumption ability of county-level consumers. It is important to note that they have a strong demand for this quality of consumption. In addition, experts have stated that in the first half of this year, there have been significant changes in the structure of China's food supply chain. More and more enterprises are adopting the short chain direct supply model, where large orders are purchased directly from the production area and factory source. This not only helps to accelerate the scale and standardization of planting in the production area, but also promotes the income increase of farmers in the production area, effectively assisting rural revitalization. (New Society)
Edit：NingChangRun Responsible editor：LiaoXin
Source：CCTV NEWS
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