Economy

Village cafes leverage the integration of culture and tourism industry chain to stimulate new vitality in local tourism consumption

2024-08-20   

Anji, a small county town with a population of less than 600000 in Zhejiang Province, has given birth to over 300 unique "rural cafes" in recent years. The "village cafes" scattered throughout the green mountains and rivers have made Anji a new favorite in the tourism market. This rural caf é located in Hongmiao Village, Anji County is a popular check-in spot for internet celebrities in the Yangtze River Delta region, providing tourists with a great place to escape the heat and stimulating new vitality in local tourism consumption. The area where this caf é is located was once an abandoned mine, which was approved and carefully designed by the local resource planning department. It not only preserves the original rural style, but also incorporates modern fashion elements. During the peak tourist season, this place even set a record for the highest sales of coffee shops in the country, selling 8818 cups in a day. Since its opening two years ago, the passenger flow has exceeded 700000. As the manager of the coffee shop, Cheng Shuoqin is currently discussing with team members to enhance the existing physical space. The plan is to add two containers in the next month, innovate scene design, and maintain the vitality of the business. Currently, Anji has over 300 rural cafes. According to statistics, in 2023, Anji Rural Caf é will receive about 5.5 million tourists, achieve revenue of over 100 million yuan, and drive the village collective to increase income by more than 8 million yuan. At present, Anji has also incorporated rural cafes into the "Global Tourism Guide Map", connecting scenic spots with cups of coffee, allowing tourists to check in Anji while drinking coffee.

Edit:NingChangRun Responsible editor:LiaoXin

Source:CCTV Online

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