Focus Interview: Hot Summer "China Tour" Fans Overseas Customers
2024-08-15
CCTV News (Focus Interview): Continue to focus on 'Hot Summer'. As the summer inbound tourism market continues to heat up, more and more foreign friends are coming to China, checking in and spontaneously recommending and spreading China on social media platforms. "China tourism" has become the "traffic password" for many overseas bloggers. In the first half of this year, 14.635 million foreigners entered the country at various ports, up 152.7% year on year. China tourism has become a new trend in the international tourism market. So, why is the popularity of "Chinese tourism" increasing? What are the new highlights and trends behind the hot "China Tour", and what policy support do they benefit from? Entering the summer season, many scenic spots in Guizhou are experiencing a peak in foot traffic, making it a popular destination for foreign travel bloggers and photographers. The destination of French Tang Annuo's visit to China this time is Dali Dong Village in Qiandongnan Prefecture. The unique natural scenery and rich cultural experiences of ethnic minorities here immerse him in it. Tang Annuo is passionate about promoting authentic Chinese cuisine to friends both at home and abroad. In Dali Dong Village, he learned two authentic Guizhou dishes from the locals - sour fish soup and red meat. The flavor of Guizhou sour soup fish is unique "sour", and wild wood ginger seeds are the soul of sour soup. Dali Dong Village uses chili peppers to make sour soup, and adds rice flower fish, which has a rich and delicious taste. Every time Tang Annuo shoots a short video, he never misses any detail. Guizhou Qiandongnan Miao and Dong Autonomous Prefecture is known as the "Museum of Primitive Ethnic Culture", and Dali Dong Village is the most typical traditional Dong village. The local villagers live by the water, maintaining traditional customs and crafts. This unique village attracts more and more foreign tourists. When making short videos, Tang Annuo will choose the most creative dishes in the eyes of foreigners. He often takes his parents on camera to participate in filming, and the theme of the filming is to showcase the delicious food he has seen and learned in China to everyone. Some fans who have never been to China have seen Tang Annuo's videos and made China a travel destination to personally experience the local customs and people. Traveling to China, experiencing China in depth, falling in love with China, and promoting China to overseas friends. Nowadays, more and more foreigners are choosing to visit cities with more regional characteristics and cultural heritage, even rural areas, to experience Chinese culture, feel local customs, and explore a more vivid, three-dimensional, and comprehensive China. George Dompas from Greece pays more attention to the regional culture of Dali Dong Village, where the traditional mortise and tenon structure of Dong courtyard houses and ancient wind and rain bridges make him linger and forget to leave. This summer, he focused his camera on the extraordinary natural scenery, unique regional life, and rich cultural history of China, showcasing the beauty of China from a Western perspective. On overseas social networking platforms, the video of the term "China Travel" has reached 700 million viewers, and many foreigners who have never been to China have "planted grass". Whether it's the Great Wall in Beijing, the Terra Cotta Warriors in Xi'an, or the football in Rongjiang, or the shadow play in Mount Taishan, China's rich cultural and tourism resources are attracting more and more foreign tourists to come to clock in and experience. According to data from related tourism platforms, summer inbound tourism orders have doubled year-on-year, while inbound tourism orders from 14 countries including France, Italy, Germany, Malaysia, and Thailand have increased by 1.5 times overall year-on-year. Unlike previous years, this summer, more and more foreign tourists are choosing customized in-depth tours to slow down and experience Chinese local culture. Dai Bin, President of the China Tourism Research Institute and Director of the Data Center of the Ministry of Culture and Tourism, said, "Firstly, tourists have gone to more places, and foreign tourists in small and medium-sized cities around big cities have also begun to grow significantly. Secondly, from theaters to food markets, foreign tourists have become more diverse about the scenes of Chinese tourism. Thirdly, foreign tourists have integrated into the daily lives of the people in the form of individual travelers, self-help, and independent travel, which is also more conducive to their understanding of the modern China of people's happiness and national rejuvenation." According to the satisfaction survey of inbound tourists by the China Tourism Research Institute, more than 60% of respondents consider experiencing Chinese culture as their main purpose for traveling to China. Chinese culture and good life experience have become the core attraction of inbound tourism for foreigners. The popularity of "China Travel" cannot be separated from the support of a series of policies behind it. This summer, overseas tourists visiting China have had a better travel experience in terms of payment, ticket purchasing, accommodation, and other aspects. After getting off the plane, Lianmei went directly to the entry payment experience service desk at Terminal 2 of Pudong Airport. In less than 5 minutes, the mobile payment service was fully activated. There is also a one-stop comprehensive service center for foreign personnel at the airport, where they can directly apply for Shanghai transportation cards. With these, the city tour of Shanghai can start at any time. More convenient and efficient, this has made more overseas tourists enthusiastic about checking in and enjoying the "China Tour". Previously, the effects of a series of visa free policy adjustments were also evident this summer. In May of this year, China extended its visa free policy for 12 countries including France until December 31, 2025; In June, the scope of visa free countries was expanded, and visa free policies were piloted for three countries: New Zealand, Australia, and Poland; In July, the scope of the 144 hour transit visa free policy was expanded to 37 ports. Dai Bin: "Of particular note is the facilitation of visa policies, including mutual visa exemption, unilateral visa exemption, transit visa exemption, cruise port visa exemption, as well as the reduction of procedures, formalities, and information required for obtaining visas. Secondly, there is the facilitation of consumption, especially the facilitation of payments. With the increase of POS machines, there are more places where credit cards can be swiped; The third is the convenience of language and scene, with more and more open scenes Under the promotion of multiple policies, the passenger flow at various ports in China has significantly increased this summer. According to platform data, from July 1st to 21st alone, the actual number of passenger flights executed on China's inbound and outbound routes exceeded 44000, a year-on-year increase of about 59%, and the passenger volume of inbound and outbound travel increased by about 71% year-on-year. In some popular cities for inbound tourism, as of July 31st, Xi'an has used visa free policies to attract over 21000 foreign tourists from Xi'an Port, a year-on-year increase of 33 times, and the number of people using 144 hour transit visa free policies has increased by 2.4 times year-on-year; From July 1st to August 9th, Beijing's municipal parks have received 184600 foreign tourists, a year-on-year increase of 90%. Dai Bin: "We clearly feel that our inbound tourism market has become more relaxed and confident compared to the past, and the operation of the entire system has become more efficient." This summer, the popularity of inbound tourism not only enlivened the domestic tourism market, but also further promoted cultural exchanges between China and foreign countries. This summer, a French study tour group of over 80 people came to Chengdu to exchange and learn from the local community through traditional Chinese medicine. A French boy named Robin learned acupuncture and moxibustion under the guidance of a doctor. This trip to China has benefited him a lot. In more than 20 days, from acupuncture and moxibustion and cupping to massage and prescription, from liver, gallbladder, spleen and stomach to children and gynecology, these practitioners and students of traditional Chinese medicine have a deeper understanding of traditional Chinese medicine culture from theoretical knowledge to practical application, and then to in-depth learning. In addition to Chinese medicine learning and exchange, the team also went into the community to interact with residents, experience food and Sichuan Opera culture, visit Dujiangyan Irrigation Project, see China's national treasure giant panda, and become a "bridge" and "messenger" to continue the friendship between China and France. Dai Bin: "After foreign tourists come to China and learn about a real, three-dimensional, and comprehensive image of China, they will be more likely to understand all aspects of China's politics, economy, and culture today, and have a deeper understanding of China's path. I think for tourism, it is the most important path to promote cultural exchange and mutual learning of civilizations. Tourism is an important window to showcase the country's image and enhance mutual learning of civilizations. The National Migration Administration predicted that the heat of foreigners coming to China will continue to rise in the second half of this year, and China's inbound tourism has entered a new stage of normalization. To make the trustworthy, lovely, and respectable image of China more vibrant and touching, it is necessary to continuously innovate tourism products, enhance cultural experiences, promote the development of smart tourism and service upgrades, and improve tourism experiences. Only by making "China Tour" more convenient and attractive and building a bridge between China and foreign countries can more people see a real, three-dimensional and comprehensive China and feel the development achievements of Chinese path to modernization. (New Society)
Edit：NingChangRun Responsible editor：LiaoXin
Source：CCTV Online
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Economy
Recommended Reading Change it 
Home
